Monster Energy facts for kids

Quick facts for kids
Monster Energy

500 ml can of Monster Energy, sold from China
Type	Energy drink
Manufacturer	Monster Beverage Corporation
Country of origin	United States
Region of origin	Corona, California
Introduced	April 18, 2002; 23 years ago (2002-04-18)
Variants	See Varieties

Monster Energy is a very popular energy drink that was first made in April 2002 by Hansen Natural Company. This company is now known as Monster Beverage Corporation. In 2022, Monster Energy was the second most popular energy drink in America. It had a 30.1% share of the market, right after Red Bull.

By July 2019, there were 34 different kinds of drinks under the Monster brand in North America. These included the main Monster Energy line, Java Monster (coffee drinks), Zero Ultra (sugar-free), Juice, and many others.

Monster Energy is well-known for supporting and sponsoring extreme sports events. These include events like Bellator MMA, Ultimate Fighting Championship, MotoGP (motorcycle racing), BMX biking, motocross, Motorcycle speedway, skateboarding, and snowboarding. They also sponsored the Monster Energy NASCAR Cup Series from 2017 to 2019.

Today, Monster sponsors the FIA World Rallycross Championship, the Invictus Games Foundation, and rally driver Oliver Solberg. They also support the PBR: Unleash the Beast Professional Bull Riders tour. You might even see their logo on golfer Tiger Woods's bag or on the helmets of Mercedes AMG Petronas F1 drivers. The company also supports the music world, helping many bands and artists through the Monster Energy Outbreak Tour. Some artists they've worked with include Fetty Wap, Iggy Azalea, and Machine Gun Kelly.

What's in Monster Energy?

Most Monster Energy drinks have about 10 milligrams of caffeine per ounce. This means a regular 16-ounce (473 ml) can has about 160 milligrams of caffeine. The packaging usually has a warning. It tells people not to drink more than 48 ounces (about 1.4 liters) per day. In Australia, the limit is 500 ml per day. These drinks are not suggested for pregnant women or people who are sensitive to caffeine.

The main ingredients in Monster Energy drinks include:

• Carbonated water
• Sucrose (sugar)
• Glucose (another sugar)
• Citric acid (for flavor)
• Natural flavors
• Taurine (an amino acid)
• Sodium citrate (a salt)
• Added colors
• Panax ginseng root extract
• L-carnitine
• L-tartrate
• Caffeine
• Sorbic acid and benzoic acid (preservatives)
• Niacinamide (Vitamin B3)
• Sodium chloride (salt)
• Glucuronolactone
• Inositol
• Guarana seed extract
• Pyridoxine hydrochloride (Vitamin B6)
• Sucralose (a sugar substitute)
• Riboflavin (Vitamin B2)
• Maltodextrin
• Cyanocobalamin (Vitamin B12)

Health and Safety Information

Energy drinks can have effects similar to caffeine and sugar. However, there isn't clear proof that the many other ingredients have special effects. The European Food Safety Authority (EFSA) looked into Monster and other energy drinks. They said that drinking a normal amount of these drinks is generally safe. They also found that the amount of caffeine in a standard Monster can is unlikely to cause problems with other ingredients.

It's important to know that drinking too many energy drinks, or drinking them often, can sometimes lead to heart or mental health issues. For example, in 2011, a 14-year-old girl named Anais Fournier passed away. This happened after she drank two large cans of Monster Energy. Each can had 240 milligrams of caffeine. She had a heart condition that she was born with. Her parents later sued the company. Monster Energy stated that their drink was not the cause of her death.

The U.S. Food and Drug Administration (FDA) received reports of five deaths between 2003 and 2012 that happened after people drank Monster Energy. However, these reports did not prove that the drink directly caused any health problems. In May 2015, the Food Safety and Standards Authority of India (FSSAI) stopped the sale of Monster and other energy drinks in India that contained both caffeine and ginseng. This was done to ensure public safety.

Different Kinds of Monster Drinks

Shelf in a German supermarket with various flavors of Monster Energy. You can also see cans of a competitor, Rockstar, at the top.

Monster Energy comes in many different flavors and types. Here are some of them:

• Original (black can with green logo)
• Zero Sugar (looks like the Original but is sugar-free)
• Assault (cola flavor, with a camouflage design)
• Reserve White Pineapple (pineapple flavor)
• Reserve Orange Dreamsicle (orange flavor)
• Reserve Watermelon (watermelon flavor)
• Ripper (tropical fruits flavor, yellow can)
• Cuba-Libre (cola and lime flavor)
• Maxx (original flavor with added nitrous oxide)
• Nitro Super Dry (uses nitrous oxide for a smoother feel, like Guinness beer)
• Mule (ginger beer flavor, zero sugar, non-alcoholic)
• VR46 The Doctor (orange flavor, with Valentino Rossi's branding)
• LH44 Lewis Hamilton (red can with special patterns)
• Java (Coffee mixed with Monster Energy, in flavors like salted caramel)
• Pacific Punch (cherry punch flavor)
• Pipeline Punch (passion fruit, orange, and guava flavor, pink can)
• Mixxd (Cherry punch flavor, purple can)
• Monarch (juiced line, pastel pink can with butterfly art)
• Mango Loco (juiced line, blue can with Day of the Dead art)
• Khaotic (juiced line, yellow can with graffiti butterfly art)
• Aussie Lemonade style (Citrus flavor, blue can with sea creature art)
• Bad Apple (red apple flavor)
• Zero Ultra (citrus flavor, sugar-free, white can)
• Ultra Blue (light citrus and berry flavor, sugar-free, light blue can)
• Ultra Fantasy Ruby Red (grapefruit flavor, sugar-free, magenta can)
• Ultra Fiesta (mango flavor, sugar-free, blue can)
• Ultra Watermelon (watermelon flavor, sugar-free, bright red can)
• Ultra Paradise (apple and kiwi flavor, sugar-free, lime green can)
• Ultra Rosá (pink lemonade flavor, sugar-free, hot pink can)
• Ultra Gold (pineapple flavor, sugar-free, gold can)
• Ultra Red (fruit punch flavor, sugar-free, red can)
• Ultra Black (cherry flavor, sugar-free, black can)
• Ultra Peachy Keen (Peach flavor, sugar-free, peach can)
• Ultra Sunrise (Orange flavor, sugar-free, orange can)
• Ultra Strawberry Dreams (strawberry flavor, sugar-free, pink can)
• Ultra Violet, also called The Purple Monster (grape flavor, sugar-free, violet can)

How Monster Energy is Advertised

Monster advertising on the Las Vegas Monorail in 2007.

Monster Energy mostly advertises by sponsoring sports events. These include motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, and speedway. They also sponsor esports (video game competitions).

In 2017, Monster became the main sponsor for NASCAR's top racing series, which was then called the Monster Energy NASCAR Cup Series. This sponsorship lasted until 2019.

In 2012, a Monster Jam monster truck called Monster Energy started performing. It was driven by Damon Bradshaw. A second truck was added in 2015.

The Monster Logo

The famous Monster Energy logo was designed by McLean Design. It's a bright green "M" made of three lines on a black background. The "M" looks like it's made by the claws of a monster tearing through the can.

Monster Energy Endorsements

Monster Energy works with many athletes and teams to promote its brand.

Action Sports

Monster has sponsored mixed martial arts champions like Conor McGregor, Cain Velasquez, and Jon "Bones" Jones. They also have a long-term partnership with the Professional Bull Riders and sponsor several bull riders.

The company has been the official energy drink sponsor for many X Games contests. These include the summer games in Minneapolis and the winter games in Aspen, Colorado. Their team of athletes includes skateboarders Nyjah Huston and Chris Cole. They also sponsor skiers like David Wise and Gus Kenworthy, and Olympic snowboarder Iouri Podladtchikov.

Motorsports

Kurt Busch driving the Monster Energy–sponsored No. 45 NASCAR car at Sonoma Raceway in 2022.

Ken Block driving the Monster Energy–sponsored No. 43 Ford Fiesta for the 2010 Rally America season.

Monster Energy is a big name in racing. They sponsor NASCAR drivers like Tyler Reddick and Ty Gibbs. They also support NASCAR Truck Series driver Hailie Deegan and NASCAR Xfinity Series driver Riley Herbst.

Monster Energy has sponsored the Formula One team Mercedes-AMG Petronas Motorsport and its drivers, including seven-time world champion Lewis Hamilton. Hamilton even has his own signature Monster drink called "LH44". Starting in 2024, Monster Energy will partner with the McLaren F1 team. They also sponsor Yamaha Motor Racing in MotoGP and riders like Valentino Rossi and Francesco Bagnaia.

Valentino Rossi riding the Monster Energy–sponsored Yamaha YZR-M1 at the MotoGP winter tests 2020 in Qatar.

Vaughn Gittin drifting the Monster Energy–sponsored Ford Mustang.

Monster has also sponsored rally drivers and motocross riders like Ken Block, Jeremy McGrath, and Ryan Villopoto. They are the main sponsor for the Catalan motorcycle Grand Prix and the Speedway Grand Prix.

In 2015, Monster sponsored the famous race horse American Pharoah. This deal allowed the Monster logo to be on the horse's blankets, the jockey's clothes, and other gear.

Monster Energy is also a major sponsor in off-road racing. They support events like the Baja 1000 and Baja 500. They also sponsor Trophy Truck drivers like Cameron Steele and Alan Ampudia.

Esports Sponsorships

Monster Energy also supports many people and groups in the esports community. Esports are competitive video game events. The company first got into esports by sponsoring Evil Geniuses, a top North American gaming organization. Monster Energy works with esports teams and players in North America, Asia, Europe, and Australia. Some groups they support include the Australian organization "MindFreak" and Paris Saint-Germain eSports. They have also supported streamers like TimTheTatman.

Images for kids

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  Four cans of Monster Beast alcoholic drinks

See also

In Spanish: Monster Energy para niños