Monster Beverage facts for kids
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Headquarters in Corona
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Formerly
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Hansen Natural Corporation |
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| Public | |
| Traded as | |
| Founded | 1935 (as Hansen's) Southern California |
| Founder | Hubert Hansen |
| Headquarters |
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U.S.
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Key people
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| Products | Energy drinks |
| Revenue |  US$7.14 billion (2023) |
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Operating income
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US$1.95 billion (2023) |
| US$1.63 billion (2023) |
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| Total assets | US$9.69 billion (2023) |
| Total equity | US$8.23 billion (2023) |
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Number of employees
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5,254 (2023) |
Monster Beverage Corporation is an American company that makes popular energy drinks. You might know their main brand, Monster Energy. They also produce other drinks like Relentless and Burn.
The company started a long time ago, in 1935, in Southern California. Back then, it was called Hansen's and mostly sold juice products. In 2012, the company officially changed its name to Monster Beverage Corporation. By 2020, Monster was a huge player in the global energy drink market. They held about 39% of the market share, making them the second-largest energy drink company after Red Bull.
Contents
History of Monster Beverage
The story of Monster Beverage Corporation began in 1935. A man named Hubert Hansen and his three sons started selling juice to film studios and stores. They used the name Hansen's for their products.
Later, in the 1970s, Hubert's grandson, Tim Hansen, created new types of sodas and juices. These were also sold under the Hansen's brand. The company grew and was known as Hansen's Juices. It later became The Fresh Juice Company of California.
In 1988, the company went through some changes and was bought by another company. It was then renamed Hansen Natural Company. By 1990, Hansen's shares were available for people to buy on the stock market.
A big moment for the company happened in 1997. Hansen's launched its very first energy drink, called Hansen's Energy. This was a new direction for the company. In 1998, the company moved its main office to Corona, California.
Energy drinks became very popular and were the company's biggest source of money. So, on January 5, 2012, shareholders agreed to change the company's name. Hansen's Natural became Monster Beverage Corporation.
In 2015, a huge company, The Coca-Cola Company, bought a part of Monster Beverage Corp. They invested $2.15 billion, showing how important Monster had become. Monster Beverage has continued to grow by buying other companies. In 2022, they bought CANarchy Craft Brewery Collective. In 2023, they agreed to buy Vital Pharmaceuticals, which owns Bang Energy.
Monster Energy Sponsorships
Monster Energy is well-known for sponsoring many exciting sports events. They help support athletes and teams in different areas.
One of their biggest sponsorships was with NASCAR. From 2017 to 2019, Monster Energy was the main sponsor for NASCAR's top racing series. Even after that deal ended, Monster still supports individual drivers like Tyler Reddick and Ty Gibbs.
Monster Energy also sponsors the Professional Bull Riders Unleash the Beast Series. This is a popular rodeo event where riders try to stay on bucking bulls.
In motorsports, Monster Energy is the title sponsor for AMA Supercross. This is a thrilling motorcycle racing series held in stadiums. Another brand owned by Monster, NOS, sponsors the World of Outlaws racing series.
Company Finances
Monster Beverage Corporation is a very successful company. In 2017, they earned US$821 million. Their total sales for that year were US$3.369 billion. This shows how much their products are sold around the world. By November 2018, the company was valued at about US$29.9 billion. This means it's a very large and valuable company in the beverage industry.
Monster Beverage Products
Monster Beverage Corporation makes many different drinks. While they are famous for energy drinks, they also have other types of beverages.
- Monster Energy
- Full Throttle
- NOS
- Bang Energy
- Reign
- Relentless
- Mother
- Burn
- Predator
- Live+
- True North
Former Hansen's Products
Before focusing mainly on energy drinks, Hansen's made many other beverages.
- Natural Soda: These sodas came in many flavors like Original Cola, Ginger Ale, and Cherry Vanilla Creme. They were made with cane sugar.
- Diet Soda: Hansen's also offered diet sodas in flavors like Cola and Black Cherry. These were sweetened with special sugar substitutes.
- Fruit Juices: The company sold many fruit juices, including Apple, Grape, and Orange. Some were even organic.
- Juices for Children: Hansen's had special juice lines for kids, like Juice Blast and Juice Slam. They also had Junior Juice, which featured Clifford the Big Red Dog on the packaging.
- Other Drinks: They also made smoothies and other unique drinks like SELF Beauty Elixir, which had vitamins and fruit extracts.
Images for kids
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Headquarters in Corona
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Monster Beverage logo
