Monster Beverage facts for kids
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Headquarters in Corona
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Formerly
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Hansen Natural Corporation |
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| Public | |
| Traded as | |
| Founded | 1935, in Southern California (as Hansen's) |
| Founder | Hubert Hansen |
| Headquarters |
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U.S.
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Key people
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| Products | Energy drinks |
| Revenue |  US$7.49 billion (2024) |
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Operating income
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 US$1.93 billion (2024) |
| US$1.51 billion (2024) |
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| Total assets | US$7.72 billion (2024) |
| Total equity | US$5.96 billion (2024) |
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Number of employees
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6,558 (2024) |
Monster Beverage Corporation is an American company. It makes popular energy drinks. Some of its well-known brands include Monster Energy, Relentless, Reign, and Burn.
The company started a long time ago in 1935. It was first called Hansen's. Back then, it sold juice products in Southern California. Later, in 2012, the company changed its name to Monster Beverage Corporation. By 2020, Monster was a huge player in the global energy drink market. It held 39% of the market share. This made it the second-largest energy drink company worldwide.
Contents
Company History: From Juices to Energy Drinks
Early Beginnings: Hansen's Juices
The company began in 1935. Hubert Hansen and his three sons started selling juice. They sold their juices to film studios and stores. These products were all under the Hansen's name. In the 1970s, Hubert's grandson, Tim Hansen, created new sodas and juices. He also sold them under the Hansen's brand.
The company's name changed over time. It became Hansen's Juices. Later, it was called The Fresh Juice Company of California. A plant in Los Angeles opened in 1946. Operations moved to a new plant in Azusa, California in 1993.
Growth and New Ownership
In 1988, the company faced financial difficulties. It was then bought by California CoPackers Corporation. The company was renamed Hansen Natural Company. In 1990, Hansen's became a public company. This meant its shares could be bought and sold by people.
In 1997, Hansen's launched its first energy drink. It was called Hansen's Energy. The company moved its headquarters in 1998. It moved from Anaheim, California to Corona, California.
Becoming Monster Beverage Corporation
Energy drinks became very popular. They grew to be the company's biggest source of income. Because of this, shareholders voted on January 5, 2012. They agreed to change the company's name. Hansen's Natural became Monster Beverage Corporation.
Recent Company Developments
In 2015, The Coca-Cola Company bought a part of Monster Beverage Corp. They bought 16.7% of the company. This was a big investment. Their share grew to 19.3% by 2018. This happened because Monster Beverage Corp bought back some of its own shares.
In January 2022, Monster Beverage bought CANarchy Craft Brewery Collective. This was a large purchase. In June 2023, Monster also agreed to buy Vital Pharmaceuticals. This company owns the Bang Energy drink brand.
Sports Sponsorships: Monster's Presence
Monster Energy is well-known for sponsoring sports. They support many exciting events and athletes.
NASCAR Racing Sponsorship
On December 1, 2016, NASCAR announced a big deal. Monster Energy became the main sponsor for its top racing series. This series was called the Monster Energy NASCAR Cup Series. This partnership ended after the 2019 race season. The series is now known as the "NASCAR Cup Series." However, Monster still sponsors individual drivers. These include Tyler Reddick, Ty Gibbs, and Riley Herbst.
Other Exciting Sports Sponsorships
Monster Energy also sponsors Professional Bull Riders. Their "Unleash the Beast Series" has Monster Energy as a sponsor. The NOS brand, which is part of Monster Beverage, sponsors World of Outlaws racing. Monster Energy is also the main sponsor for AMA Supercross. This shows Monster's strong connection to action sports.
Monster Beverage Products
Monster Beverage Corporation makes many different drinks. Their main focus is on energy drinks.
Current Energy Drink Brands
Here are some of the energy drink brands they sell:
- Monster Energy
- Full Throttle
- NOS
- Bang Energy
- Reign
- Relentless
- Mother
- Burn
- Predator
- Live+
- True North
Past Products: Hansen's Original Drinks
Before focusing on energy drinks, Hansen's made many other beverages. These included various sodas and juices.
- Natural Soda: These sodas came in many flavors. They were made with cane sugar.
- Diet Soda: Hansen's also offered diet sodas. These were sweetened with special ingredients.
- Drink Mixers: They sold soda mixers like Tonic and Ginger Ale.
- Fruit Juices: The company had a wide range of fruit juices. These often came in large bottles.
- Juices for Children: Hansen's made special juices for kids. These included lines like Juice Blast and Junior Juice. Junior Juice even featured Clifford the Big Red Dog on its packaging.
- Other Beverages: Hansen's also produced smoothies and other energy juice drinks. They owned Blue Sky Beverage Company, which made soft drinks.
