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Louise Goodman
Louise goodman silverstone2013.JPG
Goodman in 2013.
Born 1963
Nationality British
Employer
  • Leyton House
  • Jordan Grand Prix
  • ITV

Louise Goodman (born in 1963) is a British reporter and presenter. She is famous for her work in motorsport. Louise has reported on exciting races like Formula One and the British Touring Car Championship. She has spent many years sharing the thrill of racing with TV viewers.

Louise Goodman's Career in Motorsport

Early Life and First Jobs

Louise Goodman was born in Derbyshire in 1963. She grew up in Alresford, Hampshire. When she was a child, Louise thought about becoming a doctor. However, she decided against it after studying science.

She moved to London and worked at an architect's office. Soon, she wanted a change and traveled across the United States. During her travels, she met the editor of Powerboat and Waterskiing Magazine in Florida. This meeting helped her start a new career.

Louise began working as an editorial assistant for the magazine. She reported on big international powerboating competitions. Later, she worked with public relations officer Tony Jardine. She became a press officer for his company.

Working in Formula One

Even though she wasn't a big fan of Formula One growing up, Louise got an important job. In 1988, she became the head of communications for the Leyton House Formula One team. She held this role for three years.

After that, Louise became the press officer for the Jordan racing team. She worked with them in both Formula 3000 and Formula One. The team owner, Eddie Jordan, offered her the job. She stayed with Jordan until the end of the 1996 season. During this time, she also gave live race reports to different TV and radio stations.

Reporting from the Pit Lane

In 1996, Louise was asked to work in television. She became one of the two reporters in the pit lane for ITV's Formula One coverage. Her first race was the 1997 Australian Grand Prix. She was the first woman in the UK to report on motorsport on television. This was a big step in a sport mostly dominated by men.

Louise was a key part of ITV's broadcast team for twelve years. She covered races until ITV stopped broadcasting Formula One in 2008. She missed the 2004 British Grand Prix due to a personal loss. At the 2006 British Grand Prix, she made history. She became the first woman to be part of a pit stop. She helped change a tire for Tiago Monteiro's car.

Beyond Formula One

Louise also took part in many rallies. She drove different cars or acted as a navigator. She loved the sport and convinced Tony Jardine to let her try it.

In 2007, she became a presenter for ITV's coverage of the British Touring Car Championship. She worked alongside Ted Kravitz. The next year, she joined HondaRacingF1.com as a guest presenter. This was for Formula One's first online TV channel.

In 2009, Louise became an ambassador for the Motor Sport Association UK (MSA). This program, called Go Motorsport, helps people get involved in motor racing.

After the BBC took over Formula One TV rights, Louise rejoined ITV4. She continued to report on the British Touring Car Championship with Steve Rider. She has also filled in as a reporter for Channel 4's Formula One coverage. This included the 2017 British Grand Prix and some races in the 2018 Formula One World Championship.

Today, Louise runs her own media training company, Goodman Media. She also writes for magazines and newspapers like The Observer and The Sun. She has covered other big races like the 24 Hours of Le Mans. In 2000, she published a book called Beyond the Pit Lane. Louise is also an ambassador for Girls on Track UK. This group encourages more women to join motorsport.

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