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The Midway area, also called the North Bay area, is a neighborhood of San Diego, California. It is located at the northern (mainland) end of the Point Loma peninsula, northwest of Downtown San Diego and just west of Old Town. It is often considered to be part of Point Loma, although the city treats it as a separate Planning Area.

The boundaries of the Midway community plan are the San Diego River and Interstate 8 to the north, Interstate 5 to the east, Laurel Street to the south, and Lytton Street and the bluffs above Kenyon Street to the west. In addition to the core Midway area, the community plan includes portions of the historic neighborhoods of Five Points and Middletown. The planning area encompasses approximately 800 acres (320 ha) of mostly flatland. The area is primarily commercial and industrial, plus a few small pockets of multi-family residential development.


The San Diego River marks the northern boundary of the Midway area

Historically the area was part of the San Diego River delta, comprising the flat land between the hill of the San Diego Presidio and the hills of Point Loma. The San Diego river switched back and forth between emptying into Mission Bay (called False Bay by the early settlers) and emptying through the Midway area into the San Diego Bay. Because of fears that San Diego Bay might silt up, the river was confined to its present course north of Point Loma by a levee built by the city in 1877. This exposed the flat, marshy areas of Midway for development.

Rosecrans Street, a main thoroughfare through Midway and Point Loma, follows the route of the historic La Playa Trail, the oldest European trail in the Western United States. It connected the settlements in Old Town and Mission San Diego with La Playa, the beach in Point Loma where ships loaded and unloaded cargo. A plaque near the southeast corner of Rosecrans Street and Midway Drive recognizes the historic importance of the La Playa Trail.

In 1850, approximately 687 acres (278 ha) of land in the area was conveyed to a group of ten would-be developers, who subdivided the land in hopes of developing it. The names of some of the original ten investors are remembered in the existing street name system along Pacific Highway, including Emory, Sutherland, Noell, Estudillo, Wright, Banini, Couts, and Witherby. However, the area was still marshy, and little development occurred until the 1930s, when commercial, industrial, and residential development could be found in some areas.

By the early 1900s central Midway was known as Dutch Flats and still included a lot of standing water. Dutch Flats was also the name of a small dirt airstrip in the area used by the Ryan Aeronautical Company, located near what are now Midway and Barnett streets. Dutch Flats became famous when Ryan built a specially designed aircraft for Charles A. Lindbergh, who tested it at Dutch Flats and then used it to fly solo across the Atlantic in 1927. A post office now located on the site contains several historic plaques commemorating Dutch Flats and Lindbergh.

In 1921 the Marine Advanced Expeditionary Base (now Marine Corps Recruit Depot San Diego) was built in the Midway area on Barnett Avenue, lending a boost to the area’s economy and setting the stage for future military development. The city of San Diego opened San Diego Municipal Airport/Lindbergh Field in 1928 on land located between the Midway area and San Diego Bay. As a result, aircraft-related industries and businesses continued to be important for the Midway area up until the present day.

During the 1940s the Midway area experienced a boom, with numerous war-related industrial sites and a large (approximately 4000 units) housing complex for defense workers known as the Frontier Housing. Areas along Pacific Highway became wartime factories, and later provided the hub of the city’s aerospace industry.

During the 1950s the neighborhood became a mecca for then-popular establishments such as a drive-in restaurant (Oscar's, owned by Robert Oscar Peterson who later founded the Jack in the Box chain), two drive-in theaters (the Midway and the Frontier), and a bowling alley (Frontier Lanes). The only remaining structure from that era is the Loma Theater on Rosecrans St., which opened in 1944 as a 1188-seat movie palace in the Arte Moderne style; it is now a bookstore with some of the Arte Moderne architectural features retained, including the neon sign. From the 1960s to the present the area became less industrial and more commercial. It is now mainly known for large region-serving retail establishments and multi-lane traffic arteries.

Mission Brewery Southeast Northeast Facades
The Mission Brewery building on Pacific Highway, built in 1912, is now on the National Register of Historic Places

During the 1990s the city proposed to build a “bay to bay” water link between San Diego Bay and Mission Bay, which would have run right through the Midway area. However, the plan received little community support and was abandoned after a consultant’s report deemed it not economically feasible.

The area contains two sites that are listed on the National Register of Historic Places: Mission Brewery, a five-story brick building on Hancock Street dating from 1912, originally a brewery but now used for offices and retail; and the Marine Corps Recruit Depot Historic District. Additional sites listed as historic by the San Diego Historical Resources Board include the site of a Hebrew cemetery (now a residential building) on Kenyon Street, and Dutch Flats/Ryan Field.


The area is entirely flat. It consists mostly of “fill” land built up over formerly marshy areas and river sediment deposits. Nothing remains of the former wetlands except Famosa Slough State Marine Conservation Area (a city-owned nature preserve which is technically located in Point Loma but is considered part of Midway by many people) and the San Diego River bed itself.

Most of the area is commercial or industrial in nature, but there are some residential areas, including the seniors-only Orchard Apartments (built on land owned by the city of San Diego), a Navy family housing complex between Rosecrans and Barnett, and some private apartment and condominium developments in the Pacific Highway corridor near the San Diego Trolley.


San Diego Sports Arena
Valley View Casino Center in November 2007

The Valley View Casino Center, formerly known as the San Diego Sports Arena, is owned by the city and managed by a private company. It primarily hosts concerts and touring shows such as ice shows and circuses. One of the largest swap meets on the West Coast takes place in the parking lot each week. The SOMA concert venue is also located in Midway.

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