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Red Ribbon Bakeshop facts for kids

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Red Ribbon Bakeshop
Subsidiary
Founded 1979; 45 years ago (1979) in Quezon City, Philippines
Founders Renato Mercado
Amalia Hizon Mercado
Number of locations
240+
Area served
Philippines
California
Las Vegas
New Jersey
Metropolitan Phoenix
New York City
Virginia Beach, Virginia
Chicago
Metropolitan Detroit
Houston, Texas
Products Fast food, pastries, and cakes
Parent RRB Holdings Inc.
RedRibbonCakes
A selection of Red Ribbon cakes on sale
2080SM Center Pulilan Bulacan 12
The Red Ribbon bakeshop at SM Center Pulilan in Pulilan, Bulacan

Red Ribbon Bakeshop, Inc. is a bakery chain based in the Philippines, which produces and distributes cakes and pastries.

History

In 1979, Amalia Hizon Mercado, husband Renato Mercado together with their five children, Consuelo Tiutan, Teresita Moran, Renato Mercado, Ricky Mercado and Romy Mercado established Red Ribbon as a small cake shop along Timog Avenue in Quezon City. The cakes developed by daughter Teresita Moran are what gave Red Ribbon its prominence in the dessert market of the Philippines. In 1984, it opened its first overseas outlet in West Covina, California. The company began franchising in 1999. Today, there are more than 200 branches all over the Philippines; 32 stores all over California; five in Las Vegas; two in New Jersey (Jersey City and Bergenfield); one in Metropolitan Phoenix; two in New York City; one in Virginia Beach, Virginia; one in Chicago, one in Metropolitan Detroit, and one in Houston, Texas. Other expansion plans continue to be worked out.

In 2005, Red Ribbon was acquired by Jollibee Foods Corporation. Red Ribbon Bakeshop, Inc. is managed through JFC's holding company, RRB Holdings.

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