Snak King facts for kids
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| Corporation | |
| Industry | Snack food manufacturer |
| Founded | 1978 |
| Headquarters | City of Industry, CA, U.S. |
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Key people
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Barry C. Levin, Chairman/CEO |
| Revenue | Undisclosed |
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Number of employees
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950 |
Snak King is a company that makes lots of different snacks. It started in 1978 and is located in Industry, California. Snak King makes popular snacks like potato chips, tortilla chips, popcorn, and more.
They make snacks for their own brands and also for other companies. Snak King is one of the biggest snack makers in the United States. They have about 950 employees and very large factories and storage areas. In 2011, Snak King bought another snack company called C.J. Vitner Company, which is based in Chicago.
Contents
The Story of Snak King
Snak King began in 1978. It was started by three different groups of people who put money into the company. One of these investors was Mike Levin. His son, Barry Levin, is now the boss of Snak King. Barry joined the company in 1979 and slowly bought more of it until he owned it all.
Growing Bigger
In 1982, Snak King moved to a much larger building. It grew from a small 1,200-square-foot place to a huge 50,000-square-foot factory. That same year, they launched their popular snack brand called El Sabroso. In 1984, they started making popcorn and caramel corn. Later, they added cheesy snacks like cheese puffs and cheese curls.
The company moved again in 1994 to its current home in Industry, California. In 2000, Snak King bought some snack lines from another company called Granny Goose. This included their corn chips, popcorn, and other puffed snacks.
Overcoming Challenges
In 2004, heavy rain caused the roof of their factory to collapse. It took three years and over $30 million to rebuild everything. But Snak King worked hard and got back on its feet!
When Snak King bought Vitner's in 2011, it almost doubled the number of people working for them and the size of their factories. Vitner's had been making snacks since 1926. They also make potato chips, tortilla chips, and other snacks. Vitner's helps Snak King deliver snacks to over 20 states.
Snak King's Snack Brands
Snak King makes snacks under several different brand names, including:
- El Sabroso
- Granny Goose
- Jensen's Orchard
- Nutibles
- The Whole Earth
Awards and Recognition
Snak King and its leaders have won several awards for their business success.
- In 2006, Snak King received an award for "Excellence in Business-Manufacturing" from the Los Angeles Business Journal. They also won the "Snack Manufacturer of the Year" award from a magazine called Snack Food & Wholesale Bakery.
- In 2007, Barry Levin, the CEO, was named "Entrepreneur of the Year" by Ernst & Young. This award celebrates business leaders who are innovative and successful.
- In 2008, the main leaders at Snak King won the "Executives of the Year" award from Snack Food & Wholesale Bakery.
- In 2011, Barry Levin was named "California State Small Business Person of the Year." He even met with people from the White House Administration as one of 18 "Champions of Change" for small businesses.
- In 2013, Snak King received the "Business of the Year Award" from the San Gabriel Valley Economic Partnership.
