SodaStream facts for kids
 |
|
 |
|
|
Native name
|
סודהסטרים
|
|---|---|
| Subsidiary | |
| Industry |
|
| Founded | 1903 England, United Kingdom |
| Founder | Guy Hugh Gilbey |
| Headquarters |
Kfar Saba
,
Israel
|
|
Area served
|
Worldwide |
|
Key people
|
Eyal Shohat (CEO) |
| Products | Home carbonation systems |
| Revenue | US$543.37 million (2017) |
|
Operating income
|
US$81.40 million (2017) |
| US$74.40 million (2017) | |
| Total assets | US$452.73 million (2015) |
| Total equity | US$334.19 million (2015) |
|
Number of employees
|
1,950 (2015) |
| Parent | PepsiCo, Inc. |
SodaStream International Ltd. is a company from Israel. It is famous for making home soda machines. These machines let you turn regular water into fizzy, bubbly water.
SodaStream machines work by adding carbon dioxide gas to water. This gas comes from a special cylinder. You can also buy many different kinds of syrups. These syrups let you make flavored drinks, like soda, after you make the water fizzy.
The company started in England in 1903. In 1998, it joined with another company called Soda-Club. After that, SodaStream focused on making healthier drinks. In 2010, the company became public on the stock market. This means people could buy shares in the company.
SodaStream's main office is in Kfar Saba, Israel. They have 13 factories around the world. In 2018, a big company called PepsiCo bought SodaStream. PepsiCo liked SodaStream's new ideas and wanted to offer more healthy products. Now, SodaStream even sells some PepsiCo drink flavors.
For a while, SodaStream's main factory was in a place called Mishor Adumim. This location caused some debate. Because of this, some groups asked people to stop buying SodaStream products. In 2015, SodaStream moved its factory to a new location in Israel. This new place is called Lehavim.
Contents
How SodaStream Works
The SodaStream Sparkling Water Maker is a device that makes water fizzy. It uses carbon dioxide (CO2) gas. This gas is stored in a cylinder under pressure.
To use it, you fill a special bottle with water. Then, you put the bottle into the machine. With a push of a button, the machine injects CO2 gas into the water. This makes the water bubbly and sparkling.
After the water is fizzy, you can add different concentrated syrups. These syrups come in many flavors. You can make regular or diet soft drinks. Just add a small amount of syrup to the bottle.
In the past, SodaStream offered flavors from famous brands. These included Tizer, Fanta, and Sunkist. SodaStream has also worked with other food companies. For example, they partnered with Kraft Foods to use Crystal Light and Kool-Aid flavors. They also worked with Ocean Spray for fruit juice flavors.
In 2013, SodaStream and Samsung announced something new. Samsung refrigerators would come with a built-in SodaStream dispenser. This meant you could get sparkling water right from your fridge!
SodaStream's History
The very first version of the SodaStream machine was made in 1903. It was created by Guy Hugh Gilbey in England. At first, it was sold to wealthy families, including the British royal family.
In the 1920s, flavored syrups were added. These included cherry cider and sarsaparilla. The first machine for making fizzy drinks at home came out in 1955.
SodaStream machines became very popular in the UK during the 1970s and 1980s. Many people remember them with fondness. Their famous advertising slogan was "Get busy with the fizzy." This jingle started in 1979. It was so popular that they even added it to their logo. The slogan was used for 17 years.
Changes in Ownership
Over the years, SodaStream changed owners several times. In 1985, it became part of a company called Cadbury Schweppes. But SodaStream still ran its business mostly on its own.
In 1998, an Israeli company called Soda-Club bought SodaStream. Soda-Club was started by Peter Wiseburgh. He used to be the main seller of SodaStream products in Israel. With this purchase, Soda-Club became the biggest supplier of home fizzy drink systems in the world.
Under Soda-Club's ownership, the SodaStream brand grew a lot. They launched new machines and flavors. SodaStream products are now sold in many countries. In 2012, SodaStream worked with designer Yves Béhar. They created new machines that focused on being good for the environment.
Going Public on the Stock Market
In November 2010, SodaStream International Ltd. became a public company. This means its shares were sold on the NASDAQ stock exchange. This was a big step for the company.
At the time, it was one of the biggest stock offerings for an Israeli company. It was also one of the best-performing new stock offerings that year. The CEO of SodaStream even got to ring the closing bell at the NASDAQ. This is a special honor.
By 2011, SodaStream's value had grown a lot. In 2018, PepsiCo bought SodaStream for a large amount of money.
Where SodaStream is Sold
SodaStream machines are very popular in some countries. For example, in 2010, about 20% of homes in Sweden had a SodaStream machine. In 2011, the company sold its millionth machine in Sweden. Europe makes up about 45% of all SodaStream sales.
In the United States, SodaStream products are sold in many large stores. Since 2012, you can find them in over 2,900 Walmart stores. They are also sold at most Bed Bath & Beyond stores. Sales in the U.S. grew a lot from 2007 to 2011.
Marketing and Environment
SodaStream often talks about how using their products helps the environment. They focus on using tap water instead of buying bottled drinks. They also use gas cylinders that can be returned and refilled.
SodaStream has been involved in many environmental projects. These include reducing waste and cleaning up beaches. In 2011, they worked with a group in Israel to promote less waste. They also launched a campaign with model Erin O'Connor. This campaign raised awareness about plastic bottle waste.
In 2012, SodaStream supported Climate Week. They donated money to a school in the UK. This money helped fund a beach cleaning project. SodaStream also partnered with Trees for the Future. For every special SodaStream system sold, they promised to plant many trees in Brazil.
In Venice, Italy, SodaStream helped organize a cleanup event. It was called "Join the Stream: fight the bottle." Actress Rosario Dawson launched "Unbottle the World Day" in New York City. This campaign asks the United Nations to make one day a year a "Bottle Free Day." It aims to make people think about how many cans and plastic bottles we use.
Advertising Campaigns
In 2010, SodaStream started a campaign to show how much waste bottles and cans create. They put up large cages in different countries. Each cage held over 10,000 empty bottles and cans. This showed how much waste one family might produce in five years. SodaStream's message was that one SodaStream bottle could replace all that waste.
A TV commercial for SodaStream showed soda bottles exploding when someone made a drink. This ad was meant to promote being eco-friendly. It was banned in the United Kingdom in 2012. The group that approves TV ads said it was "denigrating" (putting down) the bottled drinks market. However, the same ad was shown in the United States and other countries.
Another SodaStream ad was planned for the Super Bowl in 2013. This ad showed deliverymen from Coca-Cola and Pepsi reacting to the exploding bottles. But the TV network, CBS, did not allow it to air. They said it referred too directly to Coke and Pepsi.
More recently, SodaStream has featured famous people in their ads. In 2020, Snoop Dogg was in their ads in the U.S. Priyanka, a winner from Canada's Drag Race, was in their ads in Canada.
Working with Influencers
Since 2016, SodaStream has also worked with "influencers." These are people who are popular on social media. They help promote SodaStream products to their followers.
Where SodaStream Products are Made
SodaStream has 13 factories around the world. Since 2016, their main factory is in Idan HaNegev Industrial Park in Israel. This factory provides jobs for about 1,400 people. Many of these workers are from the local Bedouin community. The factory opened in 2015.
Another factory in Ashkelon, Israel, started in 2011. This plant makes SodaStream syrups and flavors.
In Europe, SodaStream has about 250 employees. They work at a main center in the Netherlands and a factory in Germany. SodaStream's main office in the U.S. is in Mount Laurel, New Jersey.
See also
In Spanish: SodaStream para niños
- List of Israeli companies
- Economy of Israel
