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SunRice
Public
Traded as ASXSGLLV
Industry Food and Beverage Manufacturing
Founded 1950
Founder NSW Rice farmers
Headquarters Leeton, Australia
Key people
Laurie Arthur, (Chairman)
Paul Serra, (CEO)
Products Bulk Rice, Rice Products
Revenue $1.9 billion (2024)
$69 million (2024)
Number of employees
2,139 (April 2024)

SunRice is one of the biggest rice food companies in the world. It is also a top Australian company that sends branded food to other countries.

The SunRice Group has many businesses and operations. These are located in Australia, New Zealand, the Middle East, the United States, the Pacific Islands, and Asia. SunRice has about 35 main brands. These brands are sold in around 50 countries worldwide. Over 2,000 people work for SunRice.

Where SunRice Operates

Most Australian rice farming happens in southern New South Wales. SunRice's main office is in Leeton. They also have a corporate office in Sydney.

SunRice has rice mills in Leeton, Deniliquin, and Coleambally. These mills process the rice. The company also runs plants that make animal feed. These are in Leeton, Tongala, and Cobden.

In 2020, SunRice changed its Coleambally Mill. It became a large mill for making feed for animals like cows. This was the biggest mill of its kind in Australia.

Today, the SunRice Group works in many countries. These include Australia, the United States, Singapore, and Japan. They also operate in the United Arab Emirates, New Zealand, and Papua New Guinea. Other locations are the Solomon Islands, Jordan, and Vietnam.

SunRice Products

SunRice makes over 700 different products. These include regular rice for cooking and rice flour. They also make rice snacks and ready-to-eat rice meals. SunRice even produces food for pets and farm animals.

In a typical year, about 80% of the Australian rice crop is sent overseas. It is sold as branded products. Key markets for these exports include Asia, the Pacific, and the Middle East.

Around 2017, SunRice's sales of microwave rice meals grew a lot. This helped the company gain more market share in Australia's snack food sector.

SunRice also gets rice from other countries. This helps make sure there is always enough rice, even when Australian crops are small. It also lets Australian farmers grow special types of rice that earn more money. For example, in 2016/17, SunRice bought 320,000 tonnes of rice from Vietnam. They also opened an office there.

SunRice Businesses and Brands

SunRice owns several different companies. Each one focuses on a specific type of product or service.

CopRice: Animal Feed

CopRice has been making animal feed for over 30 years. Their plants are in Leeton, Tongala, and Cobden. CopRice started by using rice by-products, like rice pollard. This is a feed that gives animals lots of energy and protein. Now, CopRice uses many different ingredients, not just rice. CopRice also makes food for pets.

Riviana Foods: Gourmet Foods

Riviana Foods sells and markets special gourmet foods. SunRice owns this company. Riviana Foods sells the most olives and pickled vegetables in Australian stores. Their grocery brands include Always Fresh, Felhbergs, and Admiral. Other important brands are Captain, Riviana, and Mahatma. Riviana Foods also sells a lot to restaurants and food services. They have many brands for this, like Riviana, Menu Master, and Garden Supreme.

Trukai Industries: Rice in Papua New Guinea

Trukai is a company that packages, distributes, and sells rice products. SunRice owns two-thirds of Trukai. The people of Papua New Guinea own the rest through the Pacific Balanced Fund.

SunRice started Trukai in 1970. Trukai has popular brands like Trukai and Roots Rice. Trukai's main office and processing center are in Lae. They have a marketing office in Port Moresby. Distribution centers are located all over Papua New Guinea. Trukai employs over 1,000 people in the country.

SolRice: Rice in the Solomon Islands

Solrice is a company located in the Solomon Islands. It handles the distribution, sales, and marketing of rice. SunRice fully owns Solrice.

SunFoods: Rice in the USA

SunFoods is a company that mills, distributes, and markets rice. SunRice bought SunFoods, which started in 2008. SunFoods owns the Hinode brand. This brand was created in the 1930s by the Rice Growers Association in California. The Hinode brand is very popular for medium-grain rice in the US. You can find it in stores like Walmart and WinCo Foods. SunFoods' main office and milling plant are in Woodland, California.

AGS: Grain Storage

AGS is a company fully owned by SunRice. It owns and runs grain storage buildings in the Riverina region. These buildings can hold over one million tonnes of grain.

RRAPL: Rice Research

Rice Research Australia Pty Ltd (RRAPL) is another company fully owned by SunRice. RRAPL does research and development on rice varieties and farming methods. They work with the NSW Department of Primary Industries. They also partner with Rural Industries Research and Development Corporation. RRAPL uses a leased farm in the Riverina for its research activities.

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