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Toei Company, Ltd.
Native name
東映株式会社
Tōei Kabushiki-gaisha
Formerly
  • Tōkyō Eiga Haikyū (1949–1951)
Public KK
Traded as TYO: 9605
Industry Film and television
Video games
Founded October 1, 1949; 75 years ago (1949-10-01) (as Tōkyō Eiga)
Founder Keita Goto
Headquarters 2-17 Ginza 3-chome, ,
Japan
Area served
Worldwide, with a focus in Japan
Key people
Noriyuki Tada
(Chairman)
Fumio Yoshimura
(President and CEO)
Products Motion pictures, publicity materials
Services Film and TV distribution and marketing
Revenue ¥ 66,300,000,000 (As of March 2006)
Number of employees
343 (As of March 1, 2019)
Subsidiaries
  • Toei Video
  • Toei Animation
  • Toei Advartising
  • Toei Studios Kyoto
  • Toei TV Production
  • Toei CM
  • Toei Labo Tech
  • San-ei Printing
  • T-Joy
  • Toei Hotel Chain
  • Toei Kenko
  • TV Asahi Holdings (8.09%)

Toei Company, Ltd. (東映株式会社, Tōei Kabushiki-gaisha, an acronym for Tōkyō Eiga Haikyū (東京映画配給) lit. Tokyo Film Distribution; /ˈt./) is a Japanese entertainment company. Headquartered in Ginza, Chūō, Tokyo, it is involved in film and television production, distribution, video game development, publishing, and ownership of 34 movie theaters. Toei also owns and operates studios in Tokyo and Kyoto and holds shares in several television companies. The company is renowned for its production of anime and live-action dramas known as tokusatsu, which incorporate special visual effects. It is also known for producing period dramas. Internationally, Toei is the majority shareholder of Toei Animation and is recognized for its franchises such as Kamen Rider and Super Sentai.

Toei is one of the four members of the Motion Picture Producers Association of Japan (MPPAJ 日本映画製作者連盟), and is therefore one of Japan's Big Four film studios, alongside Kadokawa Daiei Studio, Shochiku and Toho.

History

Toei's predecessor, the Toyoko Eiga Company, Ltd. (東横映画, Tō-Yoko Eiga, "Toyoko Films"), was incorporated in 1938. It was founded by Keita Goto, CEO of Tokyo-Yokohama Electric Railway [ja], the direct predecessor to the Tokyu Corporation. It had erected its facilities immediately east of the Tōkyū Tōyoko Line; they managed the prewar Tōkyū Shibuya Yokohama studio system. From 1945 through the Toei merger, Tokyo-Yokohama Films leased from the Daiei Motion Picture Company a second studio in Kyoto.

On October 1, 1950, the Tokyo Film Distribution Company was incorporated as a subsidiary of Toyoko Eiga; in 1951 the company purchased Ōizumi Films. The current iteration of Toei was established on April 1, 1951. Through the merger, they gained the combined talents and experience of actors Chiezō Kataoka, Utaemon Ichikawa, Ryunosuke Tsukigata, Ryūtarō Ōtomo, Kinnosuke Nakamura, Chiyonosuke Azuma, Shirunosuke Toshin, Hashizo Okawa, and Satomi Oka.

In 1955, they purchased the Kyoto studio from Daiei. In 1956, Toei established an animation division, Toei Animation Company, Limited at the former Tokyo-Ōizumi animation studio, purchasing the assets of Japan Animated Films (日本動画映画, Nihon Dōga Eiga, often shortened to 日動映画 (Nichidō Eiga)), founded in 1948. Toei was a pioneer in the use of "Henshin"/"character transformation" in live-action martial-arts dramas, a technique developed for the Kamen Rider, Metal Hero and Super Sentai series; the genre currently continues with Kamen Rider and Super Sentai.

In September 1964, Toei leaves the Tokyu Corporation.

In 1972, Toei started to distribute foreign films in Japan.

In 1975, they opened a theme park at Kyoto Studio, the Toei Kyoto Studio Park.

Toei films

Toei started producing films in 1953. This list compiles the films by their original release date, their common English titles and Japanese titles. The Japanese titles are not necessarily direct translations of their English counterparts.

For feature films, Toei established itself as a producer of B-movies, that were made to fit into double bills and triple bills. It is predominantly known in the west for its series of action films and television series.

Release date English film title Original title Notes Ref(s)
1954 Weak-kneed from Fear of Ghost-Cat Kaibyo koshinuke daisodo
1956 The Phantom Cat Kaibyo Ranbu
1956 The Swamp Kaidan Chidoriga-fuchi
1957 Ghost Story of Broken Dishes at Bancho Mansion Kaidan Bancho sara yashiki
1958 Ghost-Cat of Karakuri Tenjo Kaibyo Karakuri Tenjo
March 19, 1959 Planet Prince Yusei oji Chapter 1
May 26, 1959 Planet Prince - The Terrifying Spaceship Yūsei Ōji - Kyōfu no Uchūsen Chapter 2 (both chapters edited into a 1962 feature version called Prince of Space)
1959 Ghost from the Pond Kaidan hitotsu-me Jizo
October 19, 1959 The Final War Daisanji sekai taisen - yonju-ichi jikan no kyofu A New Toei Co, Ltd. Production; released in U.S. in 1962
1960 Alakazam the Great Saiyu-ki A Toei Animation Co, Ltd. Production
July 19, 1961 Invasion of the Neptune Men Uchu kaizoku-sen Starred Sonny Chiba as Space Chief
1961 Ghost of Oiwa Kaidan Oiwa no Borei
1962 Ghost Music of Shamisen Kaidan shamisen-bori
1964 Jakoman and Tetsu Jakoman to Tetsu
1965 House of Terrors Kaidan semushi otoko (Ghost of the Hunchback)
1965 Ghost of the One-Eyed Man Kaidan katame no otoko
March 5, 1966 The Magic Serpent Kai tatsu daikessen
July 1, 1966 Terror Beneath the Sea Kaitei Daisensō U.S./ Japanese co-production
1967 Yongary, Monster from the Deep Dai koesu Yongkari South Korean/Japanese co-production
December 1, 1968 The Green Slime Gamma sango uchu dai sakusen U.S./ Japanese co-production
1968 Fear of the Snake Woman Kaidan hebionna
August 13, 1969 Killer's Mission Shokin kasegi
1969 Horrors of Malformed Men Kyofu kikei ningen
1970 Voyage Into Space Giant Robo (Johnny Sokko and his Flying Robot) Episodes of the Japanese TV series re-edited into a TV movie for U.S. release
May 23, 1970 A Kamikaze Cop Yakuza deka
1970 Venus Flytrap (film) Revenge of Dr. X (U.S. video title) Based on a 1950s unproduced screenplay by Ed Wood (uncredited)
August 25, 1972 Female Prisoner 701: Scorpion
December 30, 1972 Female Convict Scorpion: Jailhouse 41
July 29, 1973 Female Convict Scorpion: Beast Stable
1974 The Street Fighter Gekitotsu Satsujinken starred Sonny Chiba; spawned 2 sequels, Return of the Street Fighter and Street Fighter's Last Revenge
April 29, 1977 Legend of Dinosaurs & Monster Birds Kyoryu-kaicho no densetsu
April 29, 1978 Message from Space Uchu kara no messeji Starred Sonny Chiba and Vic Morrow
1979 The Inferno Jigoku
January 30, 1981 Time Slip (a.k.a. G.I. Samurai) Sengoku jieitai starred Sonny Chiba
October 13, 1990 The Pale Head Shiroi te A Kansai Telecasting Corp/Toei-Tokyo Production
2001 The Firefly Hotaru Toei 50th Anniversary film
2012 A Chorus of Angels Kita no Canaria tachi Toei 60th Anniversary films
2012 Hayabusa: Harukanaru Kikan Toei 60th Anniversary films
September 3, 2013 Space Pirate Captain Harlock a.k.a. Harlock: Space Pirate Toei Animation Production
December 5, 2015 125 Years Memory Kainan 1890 Co-produced by Toei, Creators' Union, Böcek Yapım
May 17, 2019 First Love Hatsukoi Distributor, produced by OLM
June 25, 2021 The Goldfish Umibe no Kingyō
2023 The Legend and Butterfly Toei 70th Anniversary film
2023 Shin Kamen Rider Reboot of the original 1971 series by Hideaki Anno

Toei animation films

Toei produced/distributed shows

Year Title
1971–present Kamen Rider franchise
1975–present Super Sentai franchise
1982–present Metal Hero franchise
1993–present Power Rangers franchise
1994–1996 VR Troopers
1995–1996 Masked Rider
1996–1998 Big Bad Beetleborgs (later Beetleborgs Metallix)
2008–2009 Kamen Rider: Dragon Knight
2023 Voltes V: Legacy

Shows created with Shotaro Ishinomori

  • Nebula Mask Machineman (1984)

Video games

  • Ninja Hayate (1984)
  • Time Gal (1985)
  • The Masked Rider: Kamen Rider ZO (1994)
  • Chameleon Twist (1997)
  • Chameleon Twist 2 (1998)

Saburo Yatsude

Saburō Yatsude (八手 三郎, Yatsude Saburō, alternatively read as Saburo Hatte) is a collective pseudonym used by Toei Company television producers, and formerly Toei Animation producers, when contributing to their various anime and tokusatsu series; similar to Bandai Namco Filmworks' Hajime Yatate. The use of the pen name began with The Kagestar and has been used throughout the Super Sentai (in the adapted Power Rangers series starting with Ninja Storm, the credits list Saburo Hatte. Before this, the credits listed "Original Concepts by Saburo Yatsude") and Metal Hero Series as well as for Spider-Man, Choukou Senshi Changéríon, Video Warrior Laserion, Chōdenji Robo Combattler V, Chōdenji Machine Voltes V, Tōshō Daimos, Daltanius, Space Emperor God Sigma, Beast King GoLion and Kikou Kantai Dairugger XV. The name is also used as a contributor to the soundtracks for the series.

Toei Animation stopped using Saburo Yatsude in 1999, and they began to use Izumi Todo instead. The first anime that was created by Izumi Todo was Ojamajo Doremi.

In the Unofficial Sentai Akibaranger series, Saburo Hatte is an actual person who is godlike within the fictional reality that the show takes place in. In fact, his hand appears at the end of the first half of the series to cover the camera lens and end the show, later having the second half be made under Malseena's influence while in the hospital in the real world.

In the Doubutsu Sentai Zyuohger spinoff, Super Animal War's third episode, he is portrayed by Jun Hikasa.

On April 3, 2016, an unknown Toei staff member going by Saburo Yatsude was interviewed while wearing a "Giraffe Zyuman" mask in reference to Zyuohger.

Original creator

Live action

  • The Kagestar (1976-1977)
  • Ninja Captor (1976-1977)
  • Spider-Man (1978-1979)
  • Kamen Rider (1971-present)
  • Super Sentai (1979-present)
  • Metal Hero Series (1982-1999)
  • Choukou Senshi Changéríon (1996)
  • Unofficial Sentai Akibaranger (2012-2013)

Anime

Script

Television

  • Sore Kara no Musashi (1964-1965)
  • Mito Kōmon (1964-1965)
  • Tensou Sentai Goseiger (2010)
  • Kikai Sentai Zenkaiger (2021)
  • Avataro Sentai Donbrothers (2022)

Web series

Director

  • Nebula Mask Machineman (1984)

See also

Kids robot.svg In Spanish: Toei Company para niños

  • Toho
  • Shintoho
  • Tsuburaya Productions
  • Daiei Film
  • Kadokawa Daiei Studio
  • Kadokawa Shoten
  • Nikkatsu
  • Shochiku
  • Gainax
  • Group TAC
  • Production I.G
  • Studio Ghibli
  • Sony Music Entertainment (Japan) Inc.
  • Sega Enterprises
  • TV Tokyo
  • Tatsunoko Pro
  • Topcraft
  • Toei Animation
  • Toei Superheroes
  • Toei Fushigi Comedy Series
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