TV Asahi facts for kids
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The headquarters of TV Asahi is located in Roppongi Hills in Minato, Tokyo.
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Native name
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株式会社テレビ朝日ホールディングス
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Romanized name
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Kabushiki-gaisha Terebi Asahi Hōrudingusu |
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Formerly
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Nihon Educational Television Co., Ltd. Asahi National Broadcasting Co. Ltd. TV Asahi Corporation |
| Public (Kabushiki gaisha) | |
| Traded as | TYO: 9409 |
| ISIN | JP3429000007 |
| Industry | Media |
| Founded | Tokyo, Japan (November 1, 1957) |
| Headquarters | 6-9-1 Roppongi, Minato, Tokyo, Japan |
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Area served
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Japan, United States, Canada, Latin America, Caribbean, Europe, Asia Pacific, Middle East, Africa |
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Key people
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| Services | Television broadcasting |
| Revenue |
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Operating income
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| Total assets |
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| Total equity |
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| Owner | The Asahi Shimbun Company (24.72%) Toei (17.51%) CyberAgent (8%) Murayama family (co-owner of Asahi Shimbun; 5% through Kosetsu Museum of Art) Mizuho Trust & Banking (4.01% through Trust & Custody Services Bank) Kyushu Asahi Broadcasting (3.2%) Recruit (2.09%) State Street BTC of Japan (2.02%) The Asahi Shimbun Foundation (2%) Northern Trust (1.92%) The Master Trust Bank of Japan (1.77%) Asahi Broadcasting Group Holdings (1.43%) Dentsu (1.31%) ANA Holdings (0.20%) |
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Number of employees
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| Parent | Asahi Shimbun (24.83%) |
| Subsidiaries | TV Asahi Corporation CS 110 Co., Ltd. Flex Co., Ltd. Japan Cable Television Shin-Ei Animation TV Asahi America Inc. TV Asahi Music Co., Ltd. TV Asahi Productions, Co., Ltd. TV Asahi Service Co., Ltd. Video Pack Nippon JTBC New Japan Pro-Wrestling (10%) Toei Company (11.3%) TV Asahi Global Co., Ltd. |
| Footnotes / references Non-financial data from Corporate Profile. Financial data listed here are from the archive copy of TV Asahi's 2021 Financial Report |
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| Kantō Region, Japan | |
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| Channels | Digital: 24 (UHF) Virtual: 5 |
| Branding | tv asahi テレビ朝日 EX |
| Programming | |
| Affiliations | All-Nippon News Network |
| Ownership | |
| Owner | TV Asahi Corporation |
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Sister stations
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BS Asahi Tele Asa Channel 1 Tele Asa Channel 2 |
| History | |
| Founded | November 1, 1957 |
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First air date
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February 1, 1959 |
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Former channel number(s)
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Analog: 10 (VHF, 1959-2011) |
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Former affiliations
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JOEX-TV (1959-2011) |
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Call sign meaning
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Japan's Original Free-to-Air Educational TV Station X (10, former channel assignment) |
| Technical information | |
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Licensing authority
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MIC |
| Power | 10 kW |
| ERP | 68 kW |
| Transmitter coordinates | 35°39′31″N 139°44′44″E / 35.65861°N 139.74556°E |
| Translator(s) | Hachiōji, Tokyo Analog: Channel 45 Tama, Tokyo Analog: Channel 60 |
| Links | |
| Website | http://www.tv-asahi.co.jp/ |
| Corporate information | |
| Company | |
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Native name
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株式会社テレビ朝日
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Romanized name
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Kabushiki-gaisha Terebi Asahi |
| Kabushiki gaisha | |
| Industry | Media |
| Founded | Tokyo, Japan (October 15, 2013) |
| Headquarters | 6-9-1 Roppongi, Minato, Tokyo, Japan |
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Area served
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Japan, United States, Canada, Latin America, Caribbean, Europe, Asia Pacific, Middle East, Africa |
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Key people
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| Services | Television broadcasting |
| Revenue |  ¥267,928 million (2014) |
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Operating income
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¥267,928 million (2014) |
| ¥11,678 (2014) |
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| Total assets | ¥317,239 million (2014) |
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Number of employees
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4,021 (as of March 31, 2014) |
| Parent | TV Asahi Holdings Corporation |
| Subsidiaries | TV Asahi ASK Co., Ltd. Shin-Ei Video TV Asahi Video Co., Ltd. NJPW World Telasa (50%) TV Asahi Global Co., Ltd. |
TV Asahi Corporation, is a major Japanese TV station. It's often called Tere Asa (テレ朝). Its call sign is JOEX-DTV. TV Asahi is part of a bigger company called TV Asahi Holdings Corporation, . This company is mostly owned by The Asahi Shimbun Company. TV Asahi is the main station for the All-Nippon News Network. Its studios are in Roppongi, a part of Minato Ward, Tokyo. It is one of the five big private TV broadcasters in Tokyo.
Contents
- The Story of TV Asahi
- TV Asahi's Look and Feel
- What TV Asahi Covers
- How TV Asahi Broadcasts
- TV Asahi Headquarters
- TV Asahi Networks
- More to Explore
The Story of TV Asahi
Starting a New TV Station
After NHK and Nippon TV began in 1953, television became very important in Japan. Some people felt that many TV shows were not good. This led to the idea of starting a TV station focused on education.
In 1956, the Japanese government offered new TV licenses. The Kantō region got three. One went to NHK Educational TV. The other two were open for private companies. Many companies wanted these licenses. These included film companies like Toho and Toei Company. Radio stations and publishing groups also applied.
On July 4, 1957, the government decided to combine these applications. They formed a new company called Tokyo Educational Television. This company officially started on July 8.
Becoming Nippon Educational Television
On October 10, 1957, Tokyo Educational Television held its first meeting. They changed the company name to Nippon Educational Television Co., Ltd. (NET). The station officially began on November 1 of that year.
NET planned to start broadcasting on February 1, 1959. This was a month before Fuji TV began. On Christmas Eve 1958, NET started its test broadcasts. Their license was approved on January 9, 1959.
First Broadcasts and Early Challenges
NET officially started broadcasting at 9:55 a.m. on February 1, 1959. They aired about 6.5 hours of shows each day. By April, this grew to 10 hours. NET shows also started airing on other stations like Mainichi Broadcasting System.
One of NET's first live shows was the wedding of Crown Prince Akihito. This happened on April 10, 1959.
NET's license said that at least 50% of its airtime had to be for educational shows. Also, 30% had to be for children's educational shows. But, making money from educational TV was hard. By July 1959, less than 5% of people were watching NET.
Changing to General Programming
In 1960, NET began to change. It started showing anime and foreign movies. To meet its educational license rules, NET said these shows helped "nurture a child's emotional range" or were an "introduction of foreign cultures."
In December 1960, NET changed its common name to NET TV. This change helped its ratings. By 1963, about 10% of people were watching. NET was still behind other channels, but the gap was smaller.
In April 1961, NET added nighttime shows. In 1963, NET started airing Wolf Boy Ken. This was an anime made by Toei. It was the first of many animated shows from Toei Animation that NET would air.
In November 1963, NET worked with NHK General TV. They did the first live TV broadcast via satellite in Japan.
Shifting Focus and New Shows
The change to general shows caused disagreements within NET's leaders. Some wanted more entertainment. Others felt it went against the station's educational purpose. Over time, Asahi Shimbun gained more influence over NET TV.
In the 1960s, NET TV also started showing foreign films. In 1964, The Morning Show began on NET TV. It was the first Japanese morning show of its kind. It started a trend for news-talk shows during the day.
In 1966, NET TV's drama Hyōten was very popular. Its final episode had 42.7% of viewers. This success made the network focus on shows for single and married women. Even with more entertainment, NET still showed some educational programs in the mornings.
In 1967, NET TV started broadcasting in color. By 1969, all its shows were in color.
In April 1970, NET launched the All-Nippon News Network (ANN). This was Japan's fourth national TV network. NET produced national news and other shows for the regional channels that joined ANN. NET then changed its focus again, aiming for family-friendly shows.
A year after ANN started, Kamen Rider premiered in April 1971. This show was created by Shotaro Ishinomori and made by Toei. It became a huge hit. It challenged the popularity of other superhero shows on TBS Television and Fuji TV.
Becoming Asahi National Broadcasting Corporation
In November 1973, the government changed TV broadcasting rules. They removed the need for education-focused TV. So, NET became a general TV station. In March 1974, NET stopped all educational programming.
Nikkei Newspaper gave its ownership of NET TV to The Asahi Shimbun. This made Asahi Shimbun the biggest owner of NET TV.
On April 1, 1975, the ANN network changed its main station in the Kansai Region. Asahi Broadcasting Corporation took over. A few days later, NET debuted Himitsu Sentai Gorenger. This was another show by Ishinomori and Toei. It was a big success and started the Super Sentai series. This made NET a strong competitor in superhero and anime shows.
On April 1, 1977, NET TV changed its name to Asahi National Broadcasting Co., Ltd. The channel name became TV Asahi. This showed that Asahi Shimbun now fully controlled TV Asahi. Since December 17, 1978, TV Asahi has broadcast shows with stereo sound.
In 1977, TV Asahi got the exclusive rights to broadcast the 1980 Summer Olympics in Moscow for Japan. This was the first time a private Japanese TV station got exclusive Olympic rights. However, Japan joined other Western countries in boycotting the Olympics. So, TV Asahi only aired a few Olympic events. This caused the company to lose a lot of money.
Developing a New Headquarters
As TV Asahi grew, its headquarters became too small. It was in a residential area, making it hard to expand. TV Asahi worked with Mori Building Company to rebuild the Roppongi area. While the new building was being made, TV Asahi moved to temporary studios in Ark Hills. The Ark Broadcasting Center was finished in 1985.
Building in Roppongi faced delays. Local residents were not happy about the redevelopment. The old headquarters was torn down in 2000. Before the new one was built, TV Asahi had offices in many places around Tokyo.
Leading Up to TV Asahi Corporation
In 1985, the evening news show "News Station" helped TV Asahi become very popular for news at 10 p.m. on weekdays.
By 1987, the All-Nippon News Network had 14 regional stations. This was fewer than other networks. But TV Asahi decided to open 10 more stations. In 1991, TV Asahi started TV Asahi Satellite Corporation for satellite TV.
By 1996, the number of ANN stations reached 26. This meant TV Asahi had a national network. In June 1996, media owner Rupert Murdoch and investor Masayoshi Son planned to buy a large part of TV Asahi. This could have changed Asahi Shimbun's ownership. But Asahi Shimbun bought back shares from Murdoch and Son by the next year.
TV Asahi started being traded on the Tokyo Stock Exchange on October 3, 2000. After being in 4th place for TV ratings for 10 years, TV Asahi made big changes in 2000. They changed their show schedules and improved late-night entertainment. In December 2000, TV Asahi launched BS Asahi, a satellite version of its main channel.
Moving Back to Roppongi and Renaming
On September 29, 2003, TV Asahi moved its main office back to Roppongi Hills. On October 1, the company changed its name to TV Asahi Corporation. On screen, it's shown as TV asahi.
TV Asahi also started broadcasting on digital TV, using channel 5. In 2004, TV Asahi's ratings reached 7.5%. This put them in third place among commercial broadcasters in the Kanto Region. This was their best ranking in 32 years. Their ratings improved even more in 2005, becoming first in late-night TV ratings.
However, in 2008, TV Asahi had its first annual loss of money due to a global economic downturn. In 2009, Hiroshi Hayakawa became president. He was the first president who had worked at TV Asahi since it started. Between April and June 2012, TV Asahi won the "Triple Crown" ratings for the first time. This means they had the highest ratings in prime time, evening, and all-day viewing.
On May 10, 2011, TV Asahi introduced its mascot, "Go-chan." It was designed by Sanrio.
On April 1, 2014, TV Asahi became a holding company called "TV Asahi Holdings, Inc.". A new company, "TV Asahi Corporation", took over the broadcasting business.
Broadcasting international swimming and football matches, plus creating popular late-night shows, helped TV Asahi's ratings. They moved from being "perpetual fourth place" to second place by 2005.
The station's mascot is Gō EX Panda (ゴーエクスパンダ, Gō Ekkusu Panda), also known as Gō-chan (ゴーちゃん。). Gō-chan appears in TV Asahi's opening video.
TV Asahi's Look and Feel
TV Asahi's current look was created in 2003 by a UK design group called Tomato. They worked with TV Asahi's own design team. Their design uses computer-generated "sticks" on a white background. These sticks change color and move with music.
TV Asahi also uses a short animation of these sticks after commercials. The music for TV Asahi's opening and closing videos is from the electronic music group Underworld. TV Asahi updated its look and music in 2008.
TV Asahi's slogan is New Air, On Air.. This appears with its name. The company writes its name in small letters, tv asahi, in its logo. On screen, you might see "/tv asahi" or "tv asahi\". The station's logo on screen shows the stick at the top and the name below.
From 1991 to 2001, TV Asahi was special because it used an English theme song called Join Us for its startup and closedown. Before that, from 1977 to 1987, another song was used.
What TV Asahi Covers
Sports Broadcasts
TV Asahi broadcasts many exciting sports events.
Football (Soccer)
- FIFA events, including:
- FIFA World Cup (for men's teams)
- FIFA Women's World Cup (for women's teams)
- JFA matches:
- AFC events:
- Matches from the Premier League
Basketball
- FIBA events, including:
Golf
- Major golf tournaments:
Wrestling
- Matches from New Japan Pro-Wrestling
Multi-Sport Events
- FINA events:
- FINA World Aquatics Championships
- The exciting Summer Olympic Games
- The thrilling Winter Olympic Games
- The Asian Games
How TV Asahi Broadcasts
Since 2004, TV Asahi gets its money from sponsorships.
Old Analog TV (Ended 2011)
Before digital TV, TV Asahi used analog signals. JOEX-TV – TV Asahi Analog Television
- Tokyo Tower – VHF Channel 10
- Many other locations in Tokyo and surrounding prefectures also had analog channels.
Current Digital TV
Today, TV Asahi broadcasts digitally. JOEX-DTV – TV Asahi Digital Television
- Remote control button: 5
- Tokyo Sky Tree – UHF Channel 24
- Other locations in Ibaraki, Tochigi, Gunma, and Kanagawa prefectures also have digital channels.
TV Asahi Headquarters
In 2003, TV Asahi moved its main office to a new building. It was designed by Fumihiko Maki. It's located at 6-9-1 Roppongi, Minato, Tokyo, Japan.
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Atrium of TV Asahi's HQ in Roppongi
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TV Asahi's Broadcasting Center at Ark Hills, not far from its headquarters since 2003
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Some of TV Asahi's departments and smaller companies are still at the TV Asahi Center. This was the company's old headquarters from 1986 to 2003. It's in Ark Hills, close to the current headquarters.
TV Asahi Networks
TV Asahi is the main station for the All-Nippon News Network.
More to Explore
In Spanish: TV Asahi para niños
- Television in Japan
