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Azzedine Alaïa
AzzedineAlaia Beaux Arts Tunis.jpg
Azzedine Alaïa, young art student at the Tunis Institute of Fine Arts
Born (1935-02-26)26 February 1935
Tunis, Tunisia
Died 18 November 2017(2017-11-18) (aged 82)
Paris, France
Education École des Beaux-Arts
Label(s)
Alaïa
Awards

Azzedine Alaïa (born February 26, 1935 – died November 18, 2017) was a famous fashion and shoe designer from Tunisia. He became very successful in the 1980s. He was known for making clothes that fit the body perfectly.

Early Life and Art School

Azzedine Alaïa was born in Tunis, Tunisia. His parents were farmers. But his twin sister, Hafida, loved fashion, and she inspired him. A friend of his mother's, Mrs. Pineau, gave him copies of Vogue magazine. This helped him explore his creative ideas.

He pretended to be older to get into the Tunis Institute of Fine Arts. This art school in Tunis taught him a lot about the human body. He also started studying sculpture there. To pay for his school supplies, he worked with his sister as a dressmaker.

Building a Fashion Career

Azzedine Alaia acetate dress
A grey Azzedine Alaïa dress from 1986 to 1987, made of acetate.

After finishing art school, Alaïa worked as an assistant to a dressmaker. Soon, he started making clothes for his own clients. In 1957, he moved to Paris, France, to work in fashion design.

In Paris, he briefly worked for Christian Dior. Then he worked for other designers like Guy Laroche and Thierry Mugler. In the late 1970s, he opened his own small workshop, called an atelier, in his apartment. For almost 20 years, he secretly dressed many famous people there. These included Greta Garbo and Marie-Hélène de Rothschild.

Alaïa learned by taking apart old clothes made by famous designers like Madeleine Vionnet. He studied how they were put together, then sewed them back. He became good friends with Thierry Mugler and Claude Montana. These designers influenced each other's work in the 1980s.

First Collections and Success

In 1980, Alaïa created his first collection of ready-to-wear clothes. These are clothes made in standard sizes, ready to be bought. He then moved to a bigger place in the Marais area of Paris. His career took off when two important fashion editors, Melka Tréanton and Nicole Crassat, wrote about his designs. They especially loved his black leather gloves.

Later in 1980, his designs reached New York City. An interior designer named Andrée Putman was wearing an Alaïa coat in New York. A buyer from a store called Bergdorf Goodman saw it and asked about it. This led to Alaïa's clothes being sold in New York and Beverly Hills. When his clothes arrived in New York in 1982, it was a huge event. The New York Times even said it changed the city's culture.

Alaïa liked to show his collections in small, quiet events. He did not like the big, flashy shows that other designers had. He also showed his clothes on his own schedule, not always during "fashion week." If he was very busy, he might even skip a season.

Alaïa's Unique Style

Alaïa's clothes were known for fitting very tightly. He was a master at tailoring and using seams to show off the body's curves. He also worked a lot with leather and used knit fabrics in new ways. He often used neutral colors like black, grey, and earth tones. His amazing cutting and focus on the body made his designs stand out.

In the 1980s, many designers copied his style. He was famous for his "peplums" (flared fabric at the waist) and the "bandage dress." The bandage dress was later made very popular by designer Hervé Léger.

In 1984, the French Ministry of Culture named Alaïa "Best Designer of the Year." At the awards, singer Grace Jones famously carried him onto the stage!

By 1988, he had opened his own stores in New York City, Beverly Hills, and Paris. His clothes were a huge hit. Many celebrities and fashion lovers wore his designs. These included Grace Jones, Tina Turner, Madonna, Naomi Campbell, and Janet Jackson.

Robe Azzedine Alaia
Black dress by Azzedine Alaïa

In the mid-1990s, after his sister passed away, Alaïa stepped back from the public fashion scene. But he still made clothes for his private clients. He also continued to sell his ready-to-wear lines. He brought his workshop, store, and showroom all together in one building in Paris.

In 2000, he partnered with the Prada group. This helped his brand grow even more. In 2007, he bought back his company from Prada. The Richemont group, which owns brands like Cartier, also invested in his company. But Alaïa still chose to show his collections on his own terms. He focused on making beautiful clothes, not just on marketing.

He often worked with artists like the photographer Peter Lindbergh. They both loved the color black and wanted to show women as strong and free.

Passing Away

Azzedine Alaïa passed away in Paris on November 18, 2017. He was 82 years old.

Many people in the fashion world were sad to hear the news. Naomi Campbell said he was like a father to her since she was 16.

His Impact and Recognition

Azzedine alaia 1985 mini skirt
Mini-skirt dress of black acetate jersey, designed by Azzedine Alaïa, Paris, 1985.

Alaïa's work was shown in special exhibitions. One exhibition started in the Groninger Museum in the Netherlands in 1998. It then moved to the Guggenheim Museum in New York in 2000.

His clothes were sold in famous stores like Barneys New York and Bergdorf Goodman. Many famous people loved his designs. Victoria Beckham said he was her favorite designer.

Alaïa was even mentioned in the 1990s teen movie Clueless. In the movie, a character wearing an Alaïa dress protests kneeling in a parking lot, saying, "This is an Alaïa!"

Many celebrities wore his clothes for photoshoots and events. Marion Cotillard wore his gowns for Elle and Madame Figaro magazines. Michelle Obama, when she was the First Lady of the United States, wore an Alaïa dress to an important dinner in France. This was special because American First Ladies usually wore clothes by American designers. The former First Lady of France, Carla Bruni, also wore his designs.

Madonna honored him in her 1993 music video "Bad Girl." She pulls plastic off a dry-cleaned suit, and the tag says "Alaïa."

In 2008, the French government offered to make him a Knight in France's Legion of Honour. But he politely refused, saying he didn't like awards, "except on women." He turned down many honors, saying that becoming a French citizen was the best honor.

More recently, Lady Gaga, Rihanna, Beyoncé, Nicki Minaj, Kim Kardashian, and Gwyneth Paltrow have all worn his amazing creations. In 2018, Mariah Carey even mentioned him in her song "A No No".

A special exhibition celebrating Alaïa's work opened at the Design Museum in London in 2018. The movie director Julian Schnabel also dedicated his movie At Eternity's Gate to Azzedine Alaïa.

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See also

Kids robot.svg In Spanish: Azzedine Alaïa para niños

  • Legion of Honour
  • Legion of Honour Museum
  • List of Legion of Honour recipients by name (A)
  • Ribbons of the French military and civil awards
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