Bisleri facts for kids
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Formerly
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Bisleri Ltd. |
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| Private | |
| Industry | Beverages |
| Predecessor | Parle Products |
| Founded | 1984 |
| Founder | Jayantilal Chauhan |
| Headquarters |
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India
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Area served
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India, United Arab Emirates |
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Key people
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Ramesh J Chauhan (Chairman) Jai Chauhan (Director) Jayanti Chauhan (Director) Angelo George (CEO) |
| Products | Mineral water Carbonated drinks |
| Brands |
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| Revenue | ₹1,500 crore (US$219.33 million) (2018) |
Bisleri International (formerly Parle Bisleri) is an Indian company incorporated in 1984 by Jayantilal Chauhan. It is best known for the eponymous brand of bottled water, which was introduced in 1965 as a soda brand by Felice Bisleri and acquired by Chauhan in 1969. The company sells bottled water and soft drinks.
Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks. Bisleri also distributes its products through its own e-commerce platform and other online retailers.
History
Bisleri was originally an Italian brand created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri was introduced in 1965 in glass bottles in two varieties – bubbly & still. In 1969, the struggling brand was acquired by Jayantilal Chauhan of Parle Group.
In 1976, Parle Bisleri launched Maaza, a fruit drink made of mango pulp. After the exit of The Coca-Cola Company from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.
The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for ₹400 crore (US$127.2 million). In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company. The deal also included a 15-year non-compete clause, which prevented Parle Bisleri from launching competing carbonated drinks until 2008.
In 2006, the company sold the trademark of Maaza in the European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.
In 2021, Bisleri International launched its line of hand sanitizer products.
