Frank Cooper III facts for kids
Quick facts for kids
Frank Cooper III
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Cooper in 2016
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| Born | 1964/1965 (age 60–61) |
| Alma mater | University of California, Berkeley Harvard Law School |
| Occupation | Chief Marketing Officer |
| Employer | Visa BlackRock BuzzFeed PepsiCo AOL Motown Def Jam Recordings |
Frank Cooper III is a very successful business leader. He is currently the Chief Marketing Officer (CMO) for Visa. A Chief Marketing Officer helps a company tell people about its products and services.
Before joining Visa, he was a top marketing person at companies like BlackRock, BuzzFeed, and PepsiCo, Inc. He has helped many big brands connect with their customers.
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Frank Cooper's Career Journey
Frank Cooper III studied business at the University of California at Berkeley. After that, he went to Harvard Law School to become a lawyer. He even worked on the Harvard Law Review, which is a very important legal magazine.
In 1998, Cooper helped start a company called Urban Box Office Networks, Inc (UBO). This company focused on urban lifestyle and minority markets online. Before UBO, he worked for famous music companies like Motown Records and Def Jam Recordings. From 2001 to 2003, he was a Vice President at America Online, Inc (AOL). There, he managed music sales and marketing programs.
Leading Marketing at PepsiCo
From 2010 to 2015, Frank Cooper was the Chief Marketing Officer for Global Consumer Engagement at PepsiCo, Inc.. He was in charge of how PepsiCo's drinks, like SoBe and Aquafina, connected with people around the world.
He helped create new ways for PepsiCo to talk to its customers. This included making special content and joining conversations on social media. He also led important deals, like renewing PepsiCo's big partnership with the NFL. He also helped create Pepsi's partnership with the TV show The X Factor.
Innovating Pepsi's Brands
From 2008 to 2010, Cooper was the Chief Marketing Officer for Sparkling Beverages at Pepsi-Cola North America. He looked after all of PepsiCo's soft drinks. He helped relaunch the main Pepsi brand, focusing on ideas of hope and positive change.
His work included the Word Play ads and the Pepsi Throwback product. He also led the Pepsi Refresh Project, which was a program that gave money to good ideas. These efforts were seen as very creative and successful for PepsiCo.
Expanding Digital Connections
Frank Cooper also made PepsiCo's online presence much stronger. He created special partnerships with companies like Foursquare and Twitter. He also helped develop original online content.
He launched Green Label Sound, a music label for independent artists connected to the Mountain Dew brand. He also helped set up partnerships with famous artists like Beyoncé, Michael Jackson, Eminem, One Direction, and Nicki Minaj.
Creating New Products with Fans
Cooper also led a very successful project called DEWmocracy. This was an online game where fans could help create the next Mountain Dew product. Working with actor Forest Whitaker, this project brought in over $100 million in sales in just 12 weeks.
In 2014, Cooper was an Executive Producer for Pepsi Beats of the Beautiful Game. This was a visual album with 11 original songs and short films by top artists and directors. It was the first project from Creators League, Pepsi's own company for making digital content, which Cooper helped start.
Awards and Recognition
Frank Cooper has received many honors for his work. Fast Company named him one of the 100 Most Creative People in Business. Advertising Age put him on their Entertainment A-List. He was also recognized on the Billboard Power 100 list. He received the Ad Color Legend Award for his achievements.
In 2014, Harvard University gave him the Raymond J. McGuire Alumni Award for his outstanding professional achievements.
Memberships and Groups
Frank Cooper used to be the Chairman of the American Advertising Federation. This organization helps promote and protect the advertising industry.
