SoBe facts for kids
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| Subsidiary | |
| Industry | Beverages |
| Founded | Norwalk, Connecticut, U.S. (1996) |
| Founder | John Bello, Tom Schwalm |
| Headquarters |
,
U.S.
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| Products | Enhanced water Fruit juice drinks Tea |
| Parent | PepsiCo |
SoBe is a popular American brand that makes different kinds of drinks. These include teas, fruit-juice mixes, and special waters with added vitamins. The company that owns SoBe is called PepsiCo.
The name SoBe is short for South Beach. This is a cool and famous area in Miami Beach, Florida. Long ago, the SoBe name was also used for other products like gum and chocolate. In 2010, SoBe changed all its drinks from glass bottles to plastic ones.
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SoBe's Story
SoBe started as the South Beach Beverage Company in 1996. It was a drink maker based in Norwalk, Connecticut. Kevin McGovern founded the company in 1995, with help from John Bello and Tom Schwalm.
Their very first drink was called SoBe Black Tea 3G. This tea had special ingredients like ginseng, guarana, and ginkgo. People really liked it, which led SoBe to create many other flavors. A big company called PepsiCo bought SoBe in October 2000.
SoBe Drinks You Can Find
SoBe makes several types of drinks today:
- SoBe Lifewater / SoBe Water: These are drinks with added vitamins. Many flavors have no calories and use a natural sweetener called steviol glycosides.
- SoBe Elixirs: These drinks are fully sweetened, often with sucrose or a mix of sucrose and Stevia. They also have herbal extracts and some vitamins.
- SoBe Tea: This is a line of iced teas that also contain herbal extracts.
- SoBe Pure Rush: These were energy drinks, but they are no longer sold in the United States.
Drinks SoBe Used to Make
SoBe has made many different drinks over the years that are no longer available. Some of these include:
- SoBe Qi
- SoBe Adrenaline Rush
- SoBe Elixirs 3C
- SoBe Eros
- SoBe Synergy
- SoBe Nirvana
- SoBe Ice
- SoBe Zen Blend
- SoBe Dragon
- SoBe Lizard Lava
- SoBe Lizard Fuel
- SoBe Lizard Lighting
- SoBe Black and Blue Berry Brew
- SoBe Long John Lizard's Grape Grog
SoBe Mr. Green Soda
 A 20 oz bottle of SoBe Mr. Green |
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| Type | Soft drink |
|---|---|
| Manufacturer | SoBe (division of PepsiCo) |
| Country of origin | United States |
| Introduced | 2002 |
| Discontinued | 2003 |
| Color | Green-tinted |
| Flavor | Pepper-style carbonated energy soft drink |
| Related products | Moxie Dr Pepper Pibb Xtra Dr. Wells |
Mr. Green was a fizzy soda that SoBe sold for a short time. It came out in 2002 to go along with the movie The Grinch, which starred Jim Carrey. You could buy it in cans and different sized bottles. It was one of the few fizzy drinks SoBe ever made.
The drink had a mascot, also named Mr. Green, who was a "cyber lizard." This character was a modern version of the lizard often seen on other SoBe products. Mr. Green soda was tinted green and had ginseng for flavor and extra energy.
SoBe's Marketing and Ads
SoBe has used different ways to tell people about their drinks:
- Lizard Tales: This was a monthly online newsletter for SoBe fans. It shared news about new products, special deals, and fun cultural trends.
- Heads or Tails: This was a game where you could win prizes by looking under the bottle cap. Prizes included SoBe clothes, Apple iPods, Apple MacBook Pros, or coupons for more drinks.
- Video Game Appearances:
- In the 2001 game Oddworld: Munch's Oddysee, you could see SoBe vending machines. This was only in the North American version of the game.
- The 2004 game Driv3r also showed SoBe vending machines, bus ads, and a SoBe truck.
- Sports Sponsorships:
- From 2007, SoBe sponsored the cheerleaders for the Chicago Rush football team. They were called the SoBe Adrenalin Rush Dancers.
- In 2008 and 2009, SoBe had commercials during the Super Bowl to promote SoBe Lifewater.
- Celebrity Partnerships:
- In 2010, SoBe Lifewater worked with AOL FanHouse for a college basketball contest. Fans could compare their game predictions with celebrities like Kendra Wilkinson and Jerry Rice. If a fan beat a celebrity, they might get to meet them.
- From 2010 to 2012, SoBe Lifewater partnered with actresses for their 'Skinsuits' campaign. This included Ashley Greene in 2010, Jessica Szohr in 2011, and Yvonne Strahovski in 2012.
- In 2011, singer Ellie Goulding became the face of SoBe in the UK. She visited South Beach, Miami, to interview locals and explore popular spots.
- Mobile Gaming: In July 2011, SoBe teamed up with Mike Tyson: Main Event to launch a mobile game campaign for their drinks.
- Movie Appearance: In the 2006 movie Employee of the Month, a character named Vince Downey drinks a SoBe Nirvana with a Gatorade cap.
Images for kids
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SoBe's original glass bottles.
