SoBe facts for kids
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| Subsidiary | |
| Industry | Beverages |
| Founded | 1996 in Norwalk, Connecticut, United States |
| Founder |
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| Headquarters |
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United States
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Area served
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United States |
| Products | Enhanced water Fruit juice drinks Tea |
| Parent | PepsiCo |
SoBe (which stands for South Beach) is a popular American brand of drinks. They make different kinds of teas, fruit juice mixes, and special waters with added vitamins. The name "SoBe" comes from South Beach, a cool area in Miami Beach, Florida. In the past, you could even find SoBe-branded gum and chocolate!
Contents
The Story of SoBe
SoBe started as the South Beach Beverage Company in 1996. It was founded by two people, John Bello and Tom Schwalm, in Norwalk, Connecticut.
How SoBe Began
Their very first drink was called SoBe Black Tea 3G. It had special ingredients like ginseng, guarana, and ginkgo. People really liked it, which led to SoBe making many other tasty flavors.
Joining PepsiCo
In October 2000, a big company called PepsiCo bought SoBe. This helped SoBe grow even more.
Bottle Changes
In 2007, SoBe changed all its bottles from glass to plastic. This made them lighter and less likely to break.
Where to Find SoBe Today
As of 2025, SoBe doesn't sell its drinks directly online anymore. You might still find some of their products in stores, but they are mostly available through "special orders."
SoBe Drinks You Can Find
SoBe makes different types of drinks today.
- SoBe Lifewater / SoBe Water: These are drinks with added vitamins. Many of them have no calories and use natural sweeteners like steviol glycosides.
- SoBe Elixirs: These drinks are fully sweetened, often with sugar, and contain herbal extracts and some vitamins.
Past SoBe Favorites
Over the years, SoBe has made many different drinks that are no longer sold. Here are a few examples:
- SoBe Qi
- SoBe Adrenaline Rush
- SoBe Synergy
- SoBe Pure Rush (an energy drink no longer sold in the United States)
- SoBe Tea (a line of iced teas with herbal extracts)
SoBe Mr. Green Soda
 A 20 oz bottle of SoBe Mr. Green |
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| Type | Soft drink |
|---|---|
| Manufacturer | SoBe (division of PepsiCo) |
| Country of origin | United States |
| Introduced | 2002 |
| Discontinued | 2003 |
| Color | Green-tinted |
| Flavor | Pepper-style carbonated energy soft drink |
| Related products | Moxie Dr Pepper Pibb Xtra Dr. Wells |
Mr. Green was a fizzy soda that SoBe sold for a short time. It came out in May 2002 across the United States. You could buy it in cans and different sized bottles.
Mr. Green's Mascot
The soda had a mascot named Mr. Green, who was a "cyber lizard." This character was a modern version of the lizard often seen on other SoBe products. Mr. Green soda was green and had ginseng for flavor and a little extra energy. It was stopped in 2003.
SoBe's Fun Ads and Partnerships
SoBe has had many interesting ways to advertise its drinks and connect with fans.
- Lizard Tales: This was an online newsletter for SoBe fans. It shared news about new products, special deals, and cool trends.
- Adrenaline Rush: In 2000, SoBe launched a drink called Adrenaline Rush. It was advertised to people who loved action sports.
- Heads or Tails: This was a game where you could win prizes instantly by looking under the bottle cap. Prizes included SoBe clothes, Apple iPods, Apple MacBook Pro laptops, or coupons for more drinks.
SoBe in Video Games and Movies
SoBe drinks have even appeared in popular entertainment!
- In the 2001 video game Oddworld: Munch's Oddysee, you could see vending machines that gave out SoBe drinks. This was only in the North American version of the game.
- The 2004 game Driv3r also showed SoBe vending machines, bus ads, and a SoBe-themed truck.
- Tony Hawk's Underground 2 had lots of SoBe ads. The skateboarder Mike Vallely even wore a SoBe shirt in the game.
- In the 2006 movie Employee of the Month, a character drinks SoBe Nirvana.
Sports and Celebrity Partnerships
SoBe has also teamed up with sports teams and famous people.
- From 2007, SoBe sponsored the cheerleaders for the Chicago Rush football team. They were called the SoBe Adrenalin Rush Dancers.
- In 2008 and 2009, SoBe had commercials during the Super Bowl to promote SoBe Lifewater.
- In 2010, SoBe Lifewater worked with AOL FanHouse for a college basketball contest. Fans could compare their game predictions with celebrities like Kendra Wilkinson and Jerry Rice. If a fan's predictions were better than a celebrity's, they could win a chance to meet them. A perfect prediction could win a lot of money!
- From 2010 to 2012, SoBe Lifewater partnered with actresses for their 'Skinsuits' campaign. This included Ashley Greene in 2010, Jessica Szohr in 2011, and Yvonne Strahovski in 2012.
- In 2011, singer Ellie Goulding became the face of SoBe in the UK. She spent time in South Beach, Miami, for the campaign.
- In July 2011, SoBe worked with Mike Tyson: Main Event to launch a mobile game campaign for their drinks.
