The Giant Company facts for kids
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Formerly
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Giant Food Stores |
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| Subsidiary of Ahold Delhaize | |
| Industry | Retail |
| Founded | 1923 |
| Founder | David Javitch |
| Headquarters | Carlisle, Pennsylvania, U.S. |
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Number of locations
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190 stores (156 Giant stores, 34 Martin's stores) |
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Areas served
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Key people
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Nicholas Bertram (CEO) |
| Services |
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Number of employees
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35000 (September 2020) |
| Parent | Ahold Delhaize |
| Subsidiaries | Martin's Foods Giant Heirloom Market |
The Giant Company (formerly known as Giant Food Stores) is an American supermarket chain that operates stores in Pennsylvania, Maryland, Virginia, and West Virginia. The chain operates full-scale supermarkets under the Giant and Martin's banners along with small-scale urban stores under the Giant Heirloom Market banner. Giant is a subsidiary of Ahold Delhaize, which also owns similarly-named Giant Food of Landover, Maryland, often known as Giant-Landover; to distinguish from that chain, whose stores also operate under the Giant banner (albeit with a different logo), The GIANT Company is often referred to as Giant-Carlisle or Giant/Martin's. A significant difference between the two chains is that Giant-Landover (of more urban Central Maryland) is unionized while Giant-Carlisle (of South-Central Pennsylvania) is non-union, with the exception of stores in Lewistown and Burnham, Pennsylvania. As of September 2020, the company operated 190 stores, 132 pharmacies, 105 fuel stations and 125 grocery pickup hubs. Sister companies include Food Lion, Stop & Shop, and Hannaford Supermarkets; which are all subsidiaries of Ahold Delhaize and carry many of the same private-label brands and products, such as Nature’s Promise.
Contents
History
Early history
The retail company launched in 1923, when David Javitch opened a small meat market in Carlisle, Pennsylvania called Carlisle Meat Market. In 1936, Javitch purchased a store in Lewistown, Pennsylvania, which he named the Giant Shopping Food Center. It was a major change from the original Carlisle Meat Market in that it was a total grocery store. The new store offered dry goods and perishables under one roof; a new concept at that time. The store was a success, and soon a decision was made to expand the original Carlisle store from a basic meat market into a full-fledged grocery store.
The business also experienced a number of setbacks. Prior to purchasing the Lewistown store, Javitch purchased a store in Hagerstown, Maryland, that opened and closed within the same month. In addition, his main store in Carlisle was destroyed by fire, and the Lewistown store was completely flooded on two separate occasions.
Expansion
After each setback, Javitch started over and the stores continued to grow in the 1950s. Shopping malls became a new American experience with the population moving outside of the cities and into the suburbs, and Javitch took advantage of the strip malls dotting the landscape. As a result, the company embarked on a plan of steady growth, opening new stores in suburban areas. Javitch moved his downtown Carlisle store to a newly built structure at 100 North Hanover Street in 1953, renaming it Carlisle Food Market. The Carlisle store was very modern for its time, with features like a parking lot, baggers, and outside lighting. A second Carlisle Food Market location opened in 1964 at the Carlisle Plaza Shopping Center. The company continued to open other stores under the Giant Foods name. In 1968, the ninth store opened in Harrisburg, Pennsylvania. David Javitch became chairman of the board, passing the presidency to his son, Lee Javitch. The company's growth accelerated with the purchase of the MARTIN’S chain (though these stores retain the MARTIN’S name to this day) in Hagerstown, Maryland. The company purchased the Martin's chain, based in Hagerstown, Maryland, in 1969, and expanded to New Jersey in 1970, opening three stores under the name Clover-Markets. In 1972, Nick Riso joined the company as vice president of sales and operations. A new merchandising effort began with the introduction of "Everyday Low Prices." By 1973, the company's 50th anniversary, the company operated a total of 18 stores. In 1974, David Javitch died, and Lee established the David Javitch Memorial Scholarship Fund to benefit children of GIANT/MARTIN’S employees. As the 1970s closed, 24 stores were in operation. Nick Riso was appointed president, and Lee Javitch assumed the position of chairman. As the 1980s approached, the company had grown to a workforce of 3,400.
Acquisition by Ahold in 1981 and growth in the ’80s and ’90s
In 1981, the Javitch family sold the company to Royal Ahold Corporation, a food retailing business based in Zaandam, the Netherlands. At the time of the agreement, Giant was operating 29 supermarkets. Throughout the 1980s, Giant continued to grow. In 1988, Allan Noddle assumed the position of President of Giant Food Stores, as the 50th Giant store opened. Noddle served as a spokesman in Giant's radio and television advertising campaigns.
The late 1980s through mid-1990s saw a complete modernization of Giant and Martin's stores as remodels, expansions, and interior upgrades were completed in virtually every store within the chain. In addition, many new customer conveniences were added including in-store banks, pharmacies, Chinese kitchens, coffee shops, photo processing, and dry cleaning services. By the end of 1996, Giant had grown to 75 stores.
1997 brought major changes in the company's history as Giant merged with Edwards Super Food Stores, another Ahold-owned company. Upon completion of the merger, Giant was operating two divisions, with 23,000 employees in six states including Maryland, New Jersey, New York, Pennsylvania, Virginia, and West Virginia. Additionally, Tony Schiano became president and Chief Executive Officer of Giant.
2000s to present
As 2000 approached, Giant Food Stores underwent many technological changes. In addition, the first new 2000 prototype store opened in Hellertown, Pennsylvania and additional new stores opened with shopping conveniences for customers including gas stations, full-service floral departments, smoothie and juice bars, expanded deli and bakery departments, and organic produce. The new millennium brought about additional change within the organization, as Edwards transitioned to another Ahold-owned company, Stop & Shop. The Edwards stores throughout New Jersey and New York were remodeled and reopened under the Stop & Shop banner. With the major change, Giant concentrated on its plans to expand, and opened stores in new market areas such as Altoona, Pennsylvania. In 2001, Giant formed an alliance with another Ahold company, Tops Markets, LLC in Buffalo, New York. The new partnership, called Shared Services, was designed to allow both companies to continue to operate individually as separate and distinct businesses while partnering to support corporate functions. U-Scan self checkout registers were implemented company-wide, and a new marketing campaign, "Quality. Selection. Savings. Every Day" was introduced. Giant Food Stores also began sponsoring the Giant Center arena in Hershey, Pennsylvania, the home of the Hershey Bears hockey team, as well as the Skyview at Hersheypark.
Major organizational change occurred in January 2003. Ultimately, Shared Services evolved to the extent that Tops was fully integrated into the Giant organization. On October 12, 2005, Giant opened the doors on a new "Super Giant" in Camp Hill, Pennsylvania, in part due to competition from Wegmans supermarkets moving into the area. Another new Super Giant opened in Willow Grove, Pennsylvania on March 5, 2008 with a total area of 97,300 square feet (9,040 m2), making it Giant's largest store in Pennsylvania.
On September 6, 2006, Jack Clemens of Clemens Family Markets Inc. and his family sold 14 of their 22 stores to Royal Ahold, and eight to C&S Wholesalers. Thirteen of the Ahold stores were rebranded as Giant and one remained branded FoodSource (which was Clemens' upscale gourmet banner), while C&S immediately sold six of the stores to A&P, which re-branded them SuperFresh stores.
On February 1, 2007, Carl Schlicker assumed responsibility as CEO of Giant/Tops, replacing the retiring Schiano. A year later, on July 10, 2008, Royal Ahold announced that Sander van der Laan, at the time the Executive Vice President of Marketing and Merchandising for Albert Heijn (a Dutch supermarket chain owned by Ahold), had been appointed president and CEO of Giant-Carlisle, succeeding Carl Schlicker who had been appointed president and CEO of Stop & Shop/Giant-Landover.
On October 11, 2007, Ahold USA announced the sale of Tops Markets, LLC to Morgan Stanley Private Equity, separating Giant-Carlisle from Tops. It was announced on December 17, 2009, that Giant-Carlisle would purchase the Ukrops chain, expanding their market further into Virginia. These stores operated under the Martin's banner.
On January 7, 2010, it was announced that Rick Herring would become the new president and CEO of Giant-Carlisle.
Giant opened its first grocery store within the limits of the City of Philadelphia in 2011 on Grant Avenue. As of December 14, 2011, Giant and Martin's together have 92 gas stations and they have more than 180 stores in four states.
On January 5, 2012, Giant announced it would acquire 16 Genuardi's Family Markets across the Philadelphia area in a $106 million deal.
In January 2018, Nicholas Bertram became the new President of GIANT/MARTIN'S.
In November 2018 Giant-Carlisle announced that it would acquire 5 Shop 'n Save supermarkets from SuperValu, Inc. and operate them under its Martin's Food Markets banner. In 2019, the GIANT also acquired one store from Ferguson & Hassler and three stores from Musser’s Markets in Pennsylvania.
In 2019, Giant began the rollout of a robotic assistant named "Marty" to all of its locations. "Marty" travels unassisted around the store and checks for hazards and reports accurate price checks. The addition of the robotic assistant to stores allows for employees to spend more time engaging with customers.
In 2019, Giant introduced Giant Heirloom Market, a smaller store format designed for urban areas. The first Giant Heirloom Market location opened on January 25, 2019 in the Graduate Hospital neighborhood in Philadelphia. Giant Heirloom Market has also opened locations in the Philadelphia neighborhoods of University City and Northern Liberties. On December 16, 2021, a Giant Heirloom Market location opened in the ground level of the former Strawbridge & Clothier flagship department store at the Fashion District Philadelphia. The Northern Liberties location also features an underground taproom.
In August 2019, Giant announced it will be opening a two-story, 65,000-square-foot (6,000 m2) flagship store in Center City Philadelphia as part of the Riverwalk development along the Schuylkill River. The store, which features dedicated shelf space for local vendors, an outdoor terrace, and a free parking garage, opened on March 19, 2021.
In February 2020, Giant Food Stores announced its plans to adopt a new name, The Giant Company, and update logos across its grocery retailer business locations. In August 2020, following the re-branding campaign, the company introduced a new slogan "For Today's Table", with the focus on family values.
Martin's Foods
Martin's Foods is a chain of supermarkets operating in Maryland, Virginia, West Virginia and western Pennsylvania. Like Giant stores, they are operated by Giant-Carlisle and are owned by Ahold Delhaize. The stores are generally identical to Giant-Carlisle stores. In 1998, when Ahold purchased Giant-Landover, some Martin's stores were closed and sold to other chains to comply with Federal Trade Commission regulations. These locations included stores in Frederick, Carroll, Harford and Cecil counties in Maryland, where the Giant of Landover name was seen as more dominant. However, two stores in this area, in Eldersburg and in Rising Sun, were not sold and continue to operate as Martin's to this day.
The chain, along with Giant-Carlisle, implemented the Bonuscard program in 2000. Around that same time, the chain began selling gasoline in front of its stores.
Since August 2020, the chain's new slogan is "For Today's Table". "Quality. Selection. Savings. Everyday" and "We're with You" were previously used slogans. The majority of Martin's stores are open 24 hours, 7 days a week. Martin's is strong in its trade area, usually being first in market share.
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The Martin's name originates from a small chain based in Hagerstown, Maryland. Giant-Carlisle purchased Martin's while expanding in 1968. The name, once known only in Hagerstown, was expanded into nearby Waynesboro, Pennsylvania; Martinsburg, West Virginia; Frederick, Maryland; and Winchester, Virginia. The chain has since expanded further west into Maryland's Allegany County, into West Virginia's Jefferson and Mineral counties, into Virginia's Culpeper and Warren counties, and as far south as Petersburg, Virginia. The Martin's name was extended into west central Pennsylvania upon the purchase of corporate-owned Jubilee Foods stores; these stores use the Martin's banner instead of Giant to avoid confusion with Pittsburgh-based Giant Eagle, which has stores in many of those same markets. Martin's now operates stores in Altoona, Duncansville, Connellsville, Indiana, and DuBois. Despite these locations being located relatively close to Pittsburgh, the Connellsville location is the only store located within the Pittsburgh metropolitan area, and Martin's currently has no plans to further expand there, mainly due to Giant Eagle's tight grip on the market there.
With the purchase of Ukrops Super Markets, Martin's moved even farther into central Virginia, with stores as far south as Petersburg and as far east as Williamsburg. Among the notable differences in the Richmond and Williamsburg stores were that they maintained the Ukrops recipes and brand in the bakery and prepared foods departments, and associates usually carried customers' groceries to their vehicles. These locations offered the Fuelperks branded fuel program instead of that offered at other Martin's stores. Martin's exited the Richmond metropolitan area in 2017, closing some stores and selling the remainder to Publix Super Markets. The latter was due to Ahold's merger with Delhaize Group, the parent company of Food Lion, which has several stores in the Richmond area, some of which were located in close proximity to the Martin's stores.
Sponsorships and charity
In 2018, the Giant became official grocer of the Philadelphia Phillies and in October 2019 the company became official partner of the Philadelphia 76ers. In 2018, GIANT also entered into a multi-year agreement with the Commonwealth of Pennsylvania and the Pennsylvania Department of Agriculture to become the official sponsor of the Exposition Hall at the Pennsylvania Farm Show Complex & Expo Center in Harrisburg. The Giant Company has been engaged in other charity endeavors such as the Please Touch Museum, the Children’s Hospital of Philadelphia and more.
