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Marlboro (cigarette) facts for kids

Kids Encyclopedia Facts
Marlboro
Marlboro cigarettes
Marlboro Logo
Marlboro logo

Marlboro is a very well-known brand of cigarettes. It is one of the biggest selling brands in the world. In the United States, it is made by Philip Morris USA. Outside the US, it is made by Philip Morris International. Marlboro became famous for its advertisements, especially those featuring the Marlboro Man.

Marlboro and Auto Racing

Marlboro is also very famous for sponsoring auto racing teams. This started a long time ago in 1972.

Formula One Racing

BRM P180
Marlboro's motorsport sponsorship started with the BRM Formula One team in 1972.

Marlboro first started sponsoring Formula One teams in 1972. They supported teams like BRM and Iso Marlboro-Ford.

In 1974, Marlboro began sponsoring the McLaren team. This led to the famous red and white design on McLaren's race cars. Marlboro stopped sponsoring McLaren in 1996.

Marlboro also sponsored Scuderia Ferrari, another famous Formula One team. At first, Ferrari's president, Enzo Ferrari, did not want other brands on his cars. But after he passed away in 1988, Marlboro became the main sponsor. The team was even officially called Scuderia Ferrari Marlboro for a while.

Marlboro-Ferrari
Marlboro branding on a Ferrari Formula One car in 2006.

In 2005, Ferrari and Marlboro agreed to continue their sponsorship until 2011. This happened even though many places were banning tobacco advertising. In April 2008, the Marlboro logo was shown on the Ferrari car for the last time.

After that, Marlboro used different designs, like barcodes, instead of their logo. Some health officials were worried these barcodes were still a form of advertising. Ferrari said the barcode was just part of the car's design. The barcode design was later removed from the Ferrari cars in 2010.

Marlboro also sponsored the Alfa Romeo Formula One team from 1980 to 1983.

Other Racing Sports

Besides Formula One, Marlboro has sponsored many other racing teams and events.

Penske PC-22 Emerson Fittipaldi 1993
Penske car driven by Emerson Fittipaldi in 1993.

Marlboro started sponsoring Champ Car (also known as 'CART' and 'IndyCar') in 1986. The Penske cars in the Indy Racing League (IRL) used to have Marlboro's red and white colors. In 2006, a Marlboro-sponsored car even won the Indianapolis 500 race.

Marlboro stopped being the main sponsor for Penske cars in 2007. However, the Penske team kept the red and white colors. Instead of "Marlboro Penske," the cars now said "Team Penske." Even though Marlboro is not the main sponsor anymore, Philip Morris USA still supports Team Penske.

Marlboro also sponsored the Australian Marlboro Holden Dealer Team from 1974 to 1984. Their cars, like the L34 and A9X Torana, became very well-known in Australia.

In motorcycle racing, Marlboro sponsored the Yamaha team in the 500cc and 250cc classes. They currently sponsor the Ducati MotoGP team. Because of advertising rules, they can only show the Marlboro brand on the bikes in Qatar.

Marlboro has also sponsored rally teams, including World Rally Championship teams like Toyota, Mitsubishi, and Peugeot.

Marlboro is known for giving a lot of financial support to Formula One and other motor racing sports. In 2006, special "racing editions" of Marlboro Red cigarettes were sold in the UK. They had a design inspired by Ferrari, but without using the Ferrari name.

Images for kids

See also

Kids robot.svg In Spanish: Marlboro para niños

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