Nesquik facts for kids
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Nesquik cocoa powder
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| Owner | Nestlé |
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| Introduced | 1948 |
| Related brands | Nesquik Cereal |
| Markets | Worldwide |
Nesquik is a popular brand of food products made by the Swiss company Nestlé. It's famous for making milk taste delicious! In 1948, Nestlé first launched a chocolate-flavored milk mix in the United States called Nestlé Quik. A few years later, in the 1950s, this same product was released in Europe, but it was called Nesquik.
Since 1999, the brand has been known as Nesquik all around the world. Today, you can find the Nesquik name on many different products. These include breakfast cereals, powdered mixes for flavored milk, syrups, ready-to-drink milk, candy bars, and even hot chocolate mix.
The Story of Nesquik
Nesquik started as a chocolate powder mix in the United States in 1948. It was first called Nestlé Quik. In the 1950s, it came to Europe as Nesquik. In countries like the U.S., Canada, and Australia, where it was known as Nestlé's Quik, the name changed to Nesquik in 1999. This made the brand name the same everywhere.
In 1999, a company called Cereal Partners Worldwide also launched Nesquik Cereal. This breakfast cereal is special because it "turns milk into chocolate milk" as you eat it! Nesquik syrup products were introduced in 1981. Ready-to-drink Nesquik milk came out in 1984.
In 2012, Nestlé USA recalled a small amount of Nesquik Chocolate Powder. This was done to make sure the product was completely safe for everyone. It was the first time a Nesquik product had been recalled.
On April 1, 2013, Nesquik USA played an April Fool's joke. They posted a picture of a broccoli-flavored Nesquik drink! They later announced it was just a joke.
In 2017, Nestlé scientists worked on a plan to make their drink mix with less sugar. This was because many people wanted drinks with less sweetness. In August 2023, Nestlé South Africa announced they would stop selling the Strawberry and Chocolate flavors there.
Nesquik Products
Nesquik makes many different yummy products!
Powder Mixes
- Nesquik Chocolate Powder was the first product, launched in 1948.
- Nesquik Banana Powder came out in 1954.
- Nesquik Strawberry Powder was introduced before 1960.
- Nesquik Vanilla Powder was available starting in 1979, but it was stopped in 2006 because not many people bought it.
- Other powder flavors have been made over the years, but they are no longer sold. These include Cherry, Mango, Cream, Blueberry, Triple Chocolate, Honey, Crème Soda, Caramel, and Cookies & Cream.
Syrups
Nesquik chocolate syrup was first introduced in 1981. Strawberry syrup was added in 1989. In Canada, vanilla syrup became available in 2021. Sometimes, mixed flavors like Strawberry Banana and Chocolate Caramel syrups have also been made.
Ready-to-Drink Products
- Nestlé launched ready-to-drink Nesquik Chocolate Milk in 1983. Strawberry milk was added in 1987, and Banana milk in 1990. You can also find Vanilla, Double Chocolate, and Banana-Strawberry flavors.
- Fat-Free Nesquik Chocolate Milk was introduced in 1998.
- Nesquik also makes milkshakes in Chocolate and Strawberry flavors. A Chocolate Caramel milkshake was introduced in 2007.
- Nestlé introduced Nesquik "Magic" Straws in 2008. These straws have flavor beads inside that turn plain milk into flavored milk as you drink it!
The ready-to-drink versions of Nesquik stopped being made in the U.K. in 2009.
Nesquik Cereal
Nesquik Cereal is a breakfast cereal that first came out in 1999. The cereal pieces are small, hollow chocolate spheres. They are made from whole grains. Nesquik Cereal is very similar to another popular cereal called Cocoa Puffs.
Nesquik Cereal is sold in many countries around the world, including the U.K., Sweden, Canada, Mexico, France, and Hong Kong. It is available in Europe, Africa, Asia, Oceania, the Middle East, South America, and parts of North America. It is currently sold in 43 countries. Most Nesquik Cereal is made in France.
There are also other types of Nesquik Cereal:
- CioccoMilk: This is a square-shaped cereal with chocolate-filled rice and corn.
- Duo: This is like the original cereal, but it has both chocolate and white chocolate flavored pieces.
Other Nesquik Treats
- Nesquik chocolate candy bars were once called Nestlé Quik candy bars before the name change in 1999.
- A Nesquik Chocolate Fondue Fountain was made by Smart Planet Home.
- A Nesquik flavor of Nestlé hot cocoa mix has bunny-shaped marshmallows and more calcium than regular hot cocoa.
- Nesquik Chocolate Pots, which are chocolate yogurt-like desserts, were available in the U.K.
- Nesquik is available for the Dolce Gusto system, which makes special drinks.
- Nesquik is a flavor of Ice-Screamers frozen treats.
- Nesquik has even sponsored a race car for advertising!
- Nesquik Milk Slice, a sponge cake with chocolate yogurt filling, is available in the U.K.
Advertising and Mascots
Nesquik has had many different advertisements over the years. They have used print ads, and ads at big events like the Tour de France and the Olympics. Nesquik has also had several fun mascots!
Early Mascots: Danny O'Day and Farfel
In 1955, Nestlé hired a ventriloquist named Jimmy Nelson to advertise on children's TV shows. Nelson's puppet, Danny O'Day, would say that Quik "makes milk taste...like a mill-ion" (dollars). Danny and a dog puppet named Farfel would sing Nestlé's special song:
- Danny: N-E-S-T-L-E-S,
- Nestlé's makes the very best...
- Farfel: Choc-'late
Farfel would finish with a funny jaw-snapping sound. This sound was actually an accident during Nelson's first audition, but everyone liked it so much that they kept it! Nelson performed this song for 10 years.
The Nesquik Bunny (Quicky)
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A cartoon Quik Bunny first appeared on the cans of the strawberry flavor. Later, a friendly, animated bunny wearing a big red "Q" necklace became the new chocolate Quik mascot for TV commercials. He first appeared in 1960 and in his first TV commercial in 1973. The bunny's look was updated around 2005 to be more modern.
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In the U.S., the Quik Bunny was renamed the Nesquik Bunny in 1999 when the brand name changed. His "Q" necklace also changed to an "N". He is now on all the packaging and advertisements. In some countries like France, Italy, and Canada, he is known as Quicky the Nesquik Bunny.
The Nesquik Bunny is also featured on other Nesquik products. A LEGO minifigure version of Quicky was even released in 2001.
Bunny's Other Appearances
- The Nesquik Bunny appeared in a 1987 comic with Superman.
- He was also in a 1984 comic called The Adventures of Quik Bunny with Spiderman.
- In 2013, he was in an advertisement on Nickelodeon with Sam & Cat stars Ariana Grande and Jennette McCurdy.
Groquik (Quikáras)
In France and Greece, Nesquik had a different mascot before the Nesquik Bunny. This was a giant, fat, yellow, hippopotamus-like cartoon creature with a deep voice. He wore a hat with red and white stripes and was called Groquik. In Greece, he was called Κουικάρας (Quikáras), meaning "Big Quik." Many fans were sad when he was replaced by Quicky.
Groquik was created in 1978. He was a puppet character in French advertisements, brought to life by a famous puppeteer named Yves Brunier.
Cangurik
In Portugal, the mascot was a kangaroo named Cangurik. He was replaced by Quicky around 1989 or 1990. There were songs and trading cards featuring Cangurik, and even a fan club called "Clube do Cangurik."
Mr. Nesquik
In Italy, before Quicky arrived, the mascot was an animated box of Nesquik called Mr. Nesquik. He was very popular in the 1980s because of TV commercials and comic book ads. Many free toys and gifts came with Nesquik boxes, all showing Mr. Nesquik's picture. Mr. Nesquik made his last appearance around 1990, just as Quicky was being introduced.
Nesquik Cereal Advertising
Nesquik Cereal is advertised in all the countries where it is sold. Most of the ads are on television, but there are also online and print ads. The Nesquik Bunny is almost always in the ads for the cereal.
See also
In Spanish: Nesquik para niños
- Milo (drink)
- Cola Cao
- Ovaltine
- Carnation Instant Breakfast
- Nescafe
