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Nestlé Candy Shop facts for kids

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Nestlé Candy Shop
Nestlé Candy Shop.png
Owner Nestlé S.A.
Country
  • United States
  • United Kingdom
Introduced 1971; 50 years ago (1971)
Markets International
Previous owners Sunmark

Nestlé Candy Shop (formerly The Willy Wonka Candy Company) was a brand of confectionery owned and licensed by Swiss corporation Nestlé, but discontinued in 2018 when the individual brands were sold to Ferrara Candy Company. The previous Wonka brand's inception comes from materials licensed from British author Roald Dahl. His classic 1964 children's novel, Charlie and the Chocolate Factory, and its film adaptations are the source of both the packaging and the marketing styles of the Wonka brand. The brand was launched on 17 May 1971, one month before the release of the novel's first film adaptation on 30 June 1971. In 1988 the Willy Wonka Candy Company brand, then owned by Sunmark Corporation, was acquired by Nestlé. Nestlé sold sweets and chocolate under the Willy Wonka brand name in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic and the Middle East.

In 2017, the Wonka brand name was dropped by Nestlé in favour of special "throwback" packaging before they eventually renamed the entire brand as "Nestlé Candy Shop". Candies previously made by the Willy Wonka brand are now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner. The Wonka brand name is occasionally used under a select few products in Australia and New Zealand, such as Neon Nerds.

Origins

The Willy Wonka Candy Company was first imagined by Roald Dahl in the pages of Charlie and the Chocolate Factory. Dahl had licensed the "Wonka" name to film director Mel Stuart. The film's producer David L. Wolper convinced the Quaker Oats Company to advance $3 million to finance the film in exchange for the right to use the Wonka name to sell candy bars. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new "Wonka Bar". The title of the film was changed to Willy Wonka & the Chocolate Factory for promotion purposes.

The new brand was produced by Chicago-based company Breaker Confections (a subsidiary of Quaker Oats). The original Wonka Bars never saw store shelves however, due to factory production problems prior to the film's release, but subsequent Wonka product releases were highly successful, including the Everlasting Gobstopper in 1976, and Nerds in 1983.

In 1975 Breaker Confections was acquired by Sunmark Corporation of Saint Louis, Missouri. In 1980 the Breaker Confections brand was changed to Willy Wonka Brands in an attempt to develop the Wonka brand image. before it sold out in 1986 to Rowntree Mackintosh Confectionery of the UK, who sold out in 1988 to Swiss company Nestlé, who in 1993 renamed it Willy Wonka Candy Company, and then in 2015 Nestlé Candy Shop. In the United States, Nestlé Candy Shop was located at 1445 West Norwood Avenue in Itasca, Illinois. In 2018, Nestlé sold its US divisions to Chicago's Ferrara Candy Company, which is owned by the Italian Ferrero Group.

Current products

  • Bottle Caps
  • Everlasting Gobstopper
  • Fun Dip
  • Laffy Taffy
  • Nerds
  • Pixy Stix
  • Runts
  • Spree
  • SweeTarts
  • SweeTarts Chewy Sours
  • SweeTarts Soft & Chewy Ropes
  • Wonka Ice Cream (Peel-A-Pops and Push Ups)
  • Mixups
  • Randoms (Rowntree's Randoms in the UK, made and sold in the US under the Wonka brand)

Previous products

  • Chewy Runts
  • DinaSour Eggs
  • Dweebs
  • Everlasting Hot Gobstoppers
  • Fizzy Jerkz (In UK; Fizzy Bottle Caps elsewhere)
  • FruiTart Chews
  • Fruit Marvels
  • Gummy Nerds
  • Oompas
  • Punky's
  • Rinky Dinks
  • Scrumdidilyumptious
  • Shock Tarts Sour Gum Balls
  • Super Skrunch
  • Tangy Bloops
  • Tangy Bumps
  • Tangy Bunnys
  • Tart 'n' Tinys
  • Tinglerz
  • Volcano Rocks
  • Wacky Wafers
  • Willy Wonka's Guppies
  • Willy Wonka's Squids
  • Willy Wonka's Watermelon
  • Wonka Bar
  • Wonka Biscuits
  • Wonka Daredevils
  • Wonka Donutz
  • Xploder
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