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NewJeans
NewJeans X OLENS 1 (cropped).jpg
NewJeans in 2023
From left to right: Hanni, Danielle, Minji, Hyein and Haerin
Background information
Origin Seoul, South Korea
Genres
Years active 2022–present
Labels
Members
  • Minji
  • Hanni
  • Danielle
  • Haerin
  • Hyein

NewJeans (Hangul: 뉴진스; RR: Nyujinseu) is a popular South Korean girl group. They were formed by a company called ADOR. The group has five members: Minji, Hanni, Danielle, Haerin, and Hyein. NewJeans became famous very quickly after they started in 2022. People loved their friendly "girl next door" image. Their songs are "easy listening" pop and R&B, inspired by music from the 1990s.

They released their first song, "Attention", in July 2022. It became their first number-one song in South Korea. Soon after, they released "Hype Boy" and "Cookie". All these songs were on their first album, called New Jeans, which came out in August 2022. In January 2023, they released another album, OMG, which was also very successful. This album included the popular songs "Ditto" and "OMG". "Ditto" was a huge hit, staying at number one in South Korea for a long time. It was also their first song to appear on the Billboard Hot 100 chart in the United States.

After their amazing start, NewJeans won many awards for new artists. They were also featured in important lists like Time's Next Generation Leaders. Besides music, NewJeans has worked with many famous brands. These include Levi's, Coca-Cola, and McDonald's Korea.

What Does the Name NewJeans Mean?

The group's name, NewJeans, has two meanings. First, it suggests that like jeans, the group wants to create music that is always popular and never goes out of style. Second, the name sounds like "new genes." This means the group aims to bring a fresh, new style of pop music to the world.

How NewJeans Started

Before the Group Formed (2011–2022)

Before NewJeans, some members were already active in entertainment. Danielle, who was born in Australia, appeared on a South Korean TV show called Rainbow Kindergarten until 2011. Hyein was part of a children's music group called U.SSO Girl in 2017. She later joined a YouTube music group called Play With Me Club. Hanni, who is Vietnamese-Australian, performed K-pop dances in Melbourne. Both Hanni and Minji even appeared in BTS's music video for "Permission to Dance" in 2021.

Plans for a new girl group began in 2019. Min Hee-jin, a famous art director, led this project. Global auditions were held in 2019 and 2020. In 2021, the group project moved to a new company called ADOR, where Min Hee-jin became the CEO. The final members of NewJeans were chosen in March 2022. The group was supposed to start earlier, but it was delayed because of the COVID-19 pandemic.

Their Big Start and Success (2022–Present)

NewJeans Logo 1
NewJeans' official logo

On July 1, 2022, ADOR hinted at the new group by sharing videos with numbers "22", "7", and "22". This made fans guess that something big would happen on July 22. On that day, NewJeans surprised everyone by releasing the music video for their first song, "Attention". They did this without any warning or even telling people who the members were! This was a brave move, but it worked because people loved the music.

Soon after, they announced their first album, New Jeans. It had four songs, including two more singles. On July 23, their second single, "Hype Boy", came out. This song also had different music videos for each member. "Hype Boy" became the longest-charting K-pop girl group song on the Billboard Global 200 chart.

20220811—뉴진스(NewJeans), album promotion, SBS Radio
NewJeans in August 2022

On August 1, NewJeans released their first album digitally. The physical album came out on August 8. It sold over one million copies, making it the best-selling first album by a K-pop girl group in South Korea. The album New Jeans later won the Best K-pop Album award at the Korean Music Awards. NewJeans performed their songs on TV for the first time on August 4. They won many awards for new artists at different music shows.

NewJeans released "Ditto" on December 19, 2022. It was the first song from their album OMG. "Ditto" was number one in South Korea for thirteen weeks, which is a very long time! It also appeared on the Billboard Hot 100 and the UK Singles Chart. The album OMG came out on January 2, 2023. Critics liked its old-school style. It sold 700,000 copies in its first week and became their first album to sell over one million copies. The song "OMG" also became very popular on TikTok. In April 2023, NewJeans released "Zero" with Coca-Cola to promote Coca-Cola Zero Sugar.

NewJeans theMEGASTUDY
NewJeans in November 2022

NewJeans held their first fan meeting, called Bunnies Camp, in July 2023. All the tickets were sold out! They released their second album, Get Up, on July 21, 2023. This album sold 1.65 million copies in its first week, making it their third album to sell over one million copies. It had three popular songs: "Super Shy", "ETA", and "Cool with You". "Super Shy" became their third number-one song in South Korea. All the songs had music videos, some of which worked with brands like Apple and The Powerpuff Girls. In August 2023, NewJeans performed live in the United States for the first time at Lollapalooza. They were the first K-pop girl group to perform at this big festival.

Music Style

NewJeans' music is mostly pop and R&B with a calm, mid-tempo feel. It reminds many people of 1990s music. Some critics have also noticed hip hop, UK garage, and other dance music styles in their songs. One critic described their songs as "smooth and catchy, yet fun and full of old-school sounds." Another said it's easy to hear parts of 90s K-pop girl groups like S.E.S. in their music.

The group's executive producer, Min Hee-jin, chooses all their songs and guides the recording. She wanted to create music that broke the usual K-pop rules. She avoided very high-pitched singing or sudden rap parts. The members often help write the songs. Danielle helped write "Attention" and "Super Shy". Hanni helped write "OMG" and "Hype Boy". Minji helped write "Ditto", and Haerin helped write "New Jeans".

Brand Partnerships

NewJeans X OLENS 2
NewJeans in an advertisement for Olens in 2023

NewJeans is very popular in the advertising world. They represent many fashion and beauty brands like Levi's, Olens (contact lenses), and Stonehenge (jewelry). They are also global ambassadors for Coca-Cola Zero Sugar and LG Electronics' Gram laptops. Each member is also an ambassador for different luxury brands: Hanni for Gucci and Armani Beauty, Hyein for Louis Vuitton, Danielle for Burberry and YSL Beauty, Minji for Chanel Korea, and Haerin for Dior. In February 2023, NewJeans became special ambassadors for the city of Seoul. They also promoted local brands for Seoul Fashion Week.

NewJeans has appeared in ads for SK Telecom (promoting the iPhone 14 Pro), Shinhan Bank, and McDonald's Korea (for their chicken burgers). They also worked with Nike for their "Feel Your All" and "Maxxed Out" campaigns. They even collaborated with Pinkfong and the Korea Craft and Design Foundation to promote traditional hanji. NewJeans also released a special edition Gram laptop with LG Electronics, inspired by their group's style.

Helping Others

NewJeans and their company, ADOR, care about helping people. In December 2022, they announced that they would donate part of their album sales profits every year. This money goes to The Snail of Love charity. This charity helps people with hearing problems get cochlear implant surgery and speech therapy. In February 2023, NewJeans and ADOR donated money to the World Food Programme. This helped victims of the big 2023 Turkey–Syria earthquake.

Impact on Fashion

NewJeans quickly became very important in the fashion world. This is thanks to their friendly image and their global appeal. The Business of Fashion said they "became an overnight fashion favorite." Vogue called them an "exciting addition" to the 2023 Seoul Fashion Week. Some fashion designers have even said NewJeans influenced their clothing collections. After working with NewJeans in 2022, a fashion store called Musinsa reported that their sales in women's fashion doubled!

Members

Discography

Extended plays

  • New Jeans (2022)
  • Get Up (2023)

Filmography

  • NewJeans Code in Busan (2022)

Images for kids

See also

Kids robot.svg In Spanish: NewJeans para niños

  • List of best-selling girl groups
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