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Prasoon Joshi

Prasoon Joshi (Cropped).png
Joshi in 2014
Born (1971-09-16) 16 September 1971 (age 53)
Almora, Uttar Pradesh (present–day Uttarakhand), India
Occupation Poet, writer, communication specialist
Years active 1992–present
Title Chairperson of the Censor Board of India
Awards Filmfare Best Lyricist Award (2007, 2008, and 2014)
National Film Award for Best Lyrics (2007 and 2013)
Cannes Lions Gold (2003)
IFAA (2007, 2010 and 2014)
Honours
  • Padma Shri (2015)
  • Doctorate D.Litt. from Kumaun University (2018)
  • Doctorate D.Phil. from Amity University (2017)
  • Hakim Khan Sur Award for value for the cause of national integration (2016)
  • Maharaja Sayajirao Bhasha Samman for Hindi (2015)
  • Distinguished Alumni from IMT Ghaziabad
Chairman of Central Board of Film Certification
Assumed office
12 August 2017
Preceded by Pahlaj Nihalani

Prasoon Joshi, born on September 16, 1971, is a famous Indian poet, writer, and lyricist. He also works as a communication expert and marketer. He is the CEO of McCann Worldgroup India, a big marketing company. He also leads their work in the Asia Pacific region. Since August 2017, he has been the head of the Central Board of Film Certification. This board decides which movies can be shown in India.

Prasoon has won the Filmfare Best Lyricist Award three times. He won in 2007, 2008, and again in 2014 for the Hindi movie Bhaag Milkha Bhaag. He has also received the National Film Award for Best Lyrics twice. These were for his work in Taare Zameen Par (2007) and Chittagong (2013). The Indian government gave him the Padma Shri award in 2015. This was for his great work in Arts, Literature, and Advertising.

Early Life and Education

Prasoon Joshi grew up in the northern Indian state of Uttarakhand. His father, D.K. Joshi, worked in the state's Education Service. Growing up, Prasoon lived in many places across northern India. These included Almora, Nainital, Tehri, and Delhi. This helped him understand the real feelings and culture of India. He uses this understanding in his screenplays, dialogues, lyrics, and advertisements.

His mother, Sushma Joshi, was a political science teacher. She also performed on All India Radio for over 30 years. Both his parents were trained classical singers. So, Prasoon's home life was full of learning, art, music, and culture.

He started writing at a young age. His first book, Main Aur Woh, came out when he was 17. It was like a conversation with himself. Later, he wrote two more books, Dard So Raha Hai and Samadhan. These books made him known as an author.

In 2013, his book Sunshine Lanes was released. It was a collection of his songs. His latest book, Thinking Aloud, came out in 2016. It is a collection of essays about modern India.

Prasoon first studied Physics in college. Then, he got his MBA degree from the Institute of Management Technology, Ghaziabad. During his MBA, he decided to combine his love for art and business. He chose to work in advertising.

Advertising Career

Prasoon started his career at Ogilvy & Mather in Delhi. In just 10 years, he became the Executive Creative Director for their Mumbai office. In 2002, he joined McCann-Erickson as Executive Vice-President. By 2006, he was the Regional Creative Director for South and Southeast Asia. In December 2006, he became the Executive Chairman for McCann Worldgroup India. He also became the Regional Creative Director for Asia Pacific.

Joshi is famous for creating great ads for many big brands. These include Nestlé, Coca-Cola, Microsoft, and L'Oréal. He also worked with Indian brands like Britannia Industries and Dabur. He created the well-known "Thanda matlab Coca-Cola" campaign with actor Aamir Khan.

His Happydent TV commercial was very popular. It was even chosen as one of the best ads of the 21st century.

Film Career

Gulzar javedakhtar prasoonjoshi
Javed Akhtar, Prasoon Joshi and Gulzar

Prasoon started writing lyrics for films with Lajja in 2001. This movie was successful. Soon after, he wrote songs for Yash Chopra's Hum Tum. He then worked on many other successful Bollywood films. These include Fanaa, Rang De Basanti, and Taare Zameen Par. With Rang De Basanti (2006), he also started writing movie dialogues.

He won the Filmfare Best Lyricist Award for "Chand Sifarish" from Fanaa in 2007. He won again for "Maa" from Taare Zameen Par in 2008. He has won the important National Award twice. The first was for his work in Taare Zameen Par. The second was in 2013 for the movie Chittagong.

He also wrote the script for the award-winning 2014 film Bhaag Milkha Bhaag.

As the head of the CBFC, he has tried to balance things. He works to make sure filmmakers and society's feelings are both respected. He has helped make the CBFC's work more digital.

Global and National Recognition

In 2008, Prasoon was asked to be the chairman of the Cannes Jury. In 2009, he was one of only 10 members on the Cannes Titanium and Integrated Jury. This is a big honor in advertising. In 2006, he was named a 'Young Global Leader' by the World Economic Forum.

In 2007, he was a judge on the popular singing show Dhoom Macha De. Joshi was also part of a special committee for the Commonwealth Games 2010 opening and closing ceremonies. He worked with famous people like Shyam Benegal and Javed Akhtar.

Social Theme Work

Prasoon Joshi has also created songs and campaigns for important social causes:

  • Tata Jagriti Anthem (an anthem for awakening)
  • Dettol Swachh Bharat (Clean India campaign)
  • Poshan Anthem (nutrition anthem)

Filmography

  • Manikarnika: The Queen of Jhansi (2019)
  • Vishwaroop II (2018)
  • Neerja (2016)
  • Margarita With A Straw (2015)
  • Satyagraha (2013)
  • Bhaag Milkha Bhaag (2013)
  • Ishkq in Paris (2012)
  • Teri Meri Kahaani (2012)
  • Aarakshan (2011)
  • Break Ke Baad (2010)
  • Sikandar (2009)
  • London Dreams (2009)
  • Delhi 6 (2009)
  • Ghajini (2008)
  • Thoda Pyaar Thoda Magic (2008)
  • Taare Zameen Par (2007)
  • Fanaa (2006)
  • Rang De Basanti (2006)
  • Black (2005)
  • Rok Sako To Rok Lo (2004)
  • Phir Milenge (2004)
  • Hum Tum (2004)
  • Aankhen (2002)
  • Kyon? (2003)
  • Love at Times Square (2003)
  • Lajja (2001)
  • Bhopal Express (1999)

Once, Prasoon watched the film Sikander. He was so inspired that he wrote a song called "Dhoop ke sikke". This song was later added to the movie.

Private Albums

Prasoon has also written lyrics for several popular Indipop music albums:

  • Mann Ke Manjeere (2000): This album was about women's dreams. Shubha Mudgal sang the songs.
  • Ab Ke Saawan (1999): Another album for Shubha Mudgal.
  • Dooba Dooba Rehta Hoon (for Silk Route)

Short Films on Malnutrition

Prasoon Joshi and Aamir Khan decided to make 50 short films about malnutrition. They were asked to do this by the Prime Minister of India. Mr. Joshi said that he and Aamir work well together because they both care a lot about their work.

Awards and Honors

Prasoon Joshi has received many awards for his work. In 2015, he was given the Padma Shri. This is one of India's highest civilian awards.

Year Nominated work Award Category Result
2003 Thanda Matlab Coca-Cola campaign Cannes Lion Award International Advertising Festival Won
2005 Hum Tum Screen Awards Best Lyricist (for the song "'Hum Tum'") Won
2007 Rang De Basanti Media magazine No. 1 Creative Director in Asia Pacific Won
Zee Cine Awards Best Lyricist (for the song " "Masti Ki Pathshala") Won
Global Indian Film Awards Best Lyricist Won
Filmfare Awards Best Dialogue Nominated
Best Lyricist (for the song "Roobaroo") Nominated
Fanaa Best Lyricist (for the song "Chand Sifarish") Won
International Indian Film Academy Awards Best Lyricist (for the song "Chand Sifarish") Won
Bollywood Movie Awards Best Lyricist (for the song "Chand Sifarish") Won
2008 Taare Zameen Par National Film Awards Best Lyricist (for the song "Maa") Won
Filmfare Awards Best Lyricist (for the song "Maa") Won
Zee Cine Awards Best Lyricist (for the song " "Maa") Won
Producers Guild Film Awards Best Lyricist (for the song " "Maa") Won
Screen Awards Best Lyricist (for the song " "Maa") Won
2009 N/A NDTV Indian of the Year Special Award for Lyrics Won
Ghajini Filmfare Awards Best Lyricist (for the song "Guzarish") Nominated
2010 Delhi-6 Best Lyricist (for the song "Masakali") Nominated
Best Lyricist (for the song "Rehna Tu") Nominated
2nd Mirchi Music Awards Album of The Year Won
Lyricist of The Year (for the song "Masakali") Won
2010 Break Ke Baad 3rd Mirchi Music Awards Album of The Year Nominated
2011 Aarakshan 4th Mirchi Music Awards Upcoming Music Composer of The Year (for the song "Saans Albeli") Nominated
2012 Chittagong National Film Awards Best Lyricist (for the song "Bolo Naa") Won
2014 Bhaag Milkha Bhaag Filmfare Awards Best Lyricist (for the song "Zinda") Won
International Indian Film Academy Awards Best Screenplay Won
Best Story Won
Best Dialogue Won
Producers Guild Film Awards Best Screenplay Won
Best Story Won
Mirchi Music Awards Lyricist of The Year (for the song "Maston Ka Jhund") Won
2015 N/A Government of India Padma Shri (for contribution in Arts) Honorary
2021 Film personality 52nd International Film Festival of India Indian Film Personality of the Year Honoured

Personal Life

Prasoon is married to Aparna. She works to protect and promote Indian classical and folk music. She also helped start the India Music Summit. They have been married for over ten years and have a daughter named Aishaanya.

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