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Ricardo Salinas Pliego
Ricardo Salinas Pliego 2020-1.jpg
Ricardo Salinas Pliego
Born
Ricardo Benjamín Salinas Pliego

(1955-10-19) 19 October 1955 (age 69)
Mexico City, Mexico
Education Tecnológico de Monterrey
Tulane University (MBA)
Occupation Businessman
Known for Founder of Grupo Salinas
Title Chairman & CEO of Grupo Salinas
Spouse(s)
  • Ninfa Sada Garza
  • María Laura Medina
Children 6, including Ninfa
Parent(s) Hugo Salinas Price
Esther Pliego

Ricardo Benjamín Salinas Pliego (born 19 October 1955) is a Mexican businessman, founder and chairman of Grupo Salinas, a corporate conglomerate with interests in telecommunications, media, financial services, and retail.

An outspoken supporter of minarchism and neoliberalism, he is the third richest person in Mexico and the 172nd richest person in the world with an estimated net worth of US$13.6 billion in February 2021.

Career

Ricardo Salinas Pliego is a CPA graduate of the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). After earning an MBA at Tulane University, he joined Elektra in 1981 as import manager. He learned the business moves when the company faced dire financial straits at the continuing devaluation of the eighties. Between 1981 and 1986, Salinas experimented with other businesses such as a restaurant in Monterrey, satellite dishes and the sale of systems multi communication.

In 1987 Ricardo succeeded his father Hugo Salinas Price as CEO of Grupo Elektra. The company began as a family-owned furniture manufacturing company called Salinas & Rocha founded in 1906 by Salinas' great-grandfather, Benjamin Salinas. In 1950, Hugo Salinas Rocha created Grupo Elektra and when Ricardo Salinas became CEO of the company in 1987 he refocused Elektra on basic products: appliances, electronics, and furniture. Significantly, he developed at Elektra a vast new consumer market among Mexico's lower middle income consumers by providing credit sales and diverse financial products and services.

Grupo Elektra expanded further and became Mexico's biggest consumer-finance company when, in 2002, it won the first banking license granted to any Mexican institution in nearly a decade. The strategy was to build new markets by creating new buying power among classes of people largely ignored by most other major Mexican businesses. Thus was born Banco Azteca, which currently has operations in Mexico, Panama, Guatemala and Honduras. Subsequently, Grupo Elektra obtained two financial licenses from the federal government to create Seguros Azteca and Afore Azteca.

Salinas is also chairman of TV Azteca, one of the world's two largest producers of Spanish-language television programming. Under his leadership, TV Azteca broke Mexico's long-standing television monopoly through the successful privatization of a media package offered by the government.

In 2001, TV Azteca launched Azteca America, a wholly owned Spanish-language broadcasting network aimed at the 50 million-strong Hispanic population of the United States. Azteca America had affiliates in 70 markets, including Los Angeles, New York City, Chicago, Miami and Houston, reaching 89 percent of the Hispanic population in the U.S. Azteca America was sold to HC2 Holdings in 2017.

In 2003, Salinas bought Iusacell (the first cell phone company in Mexico) and four years later, merged it with Unefon, another cell phone company, founded by him in 1999. However, in early 2015, Grupo Salinas announced the sale of Iusacell to AT&T Today, with Totalplay, offers the most innovative internet and television services and telephony via fiber optics to home. Also, Totalplay Empresarial provides broadband internet access video surveillance, broadband interfaces, videoconferencing, among other services to institutions and companies throughout Mexico.

In 2012, Grupo Elektra acquired Advance America, —currently Purpose Financial—, a company that provides short-term non- bank loans in the United States. Also put into operation Punto Casa de Bolsa. The Group operates more than six thousand points of contact in Mexico, United States, Guatemala, Honduras, Peru and Panama.

Salinas has participated and addressed The World Economic Forum, The Economist Roundtable on Mexico, the Young Presidents' Organization, UCLA, the Institute of the Americas, Harvard Business School and TED, where he discussed issues related to globalization, education, entrepreneurship, freedom and opportunity in the BOP. He also has a blog where he publishes his business, political, economic and cultural ideas. His articles have been published in The New York Times, The Boston Globe, The Hill, Newsweek in Spanish, La Opinión, and regularly writes in the Mexican press. Mr. Salinas was the first Mexican to elect the board of trustees of the Aspen Institute.

It was announced in 2020 that Salinas had 10% of his liquid portfolio invested in Bitcoin.

Philanthropy

Salinas formed the nonprofit Fundación Azteca in 1997 to address a broad range of social problems with ongoing campaigns in healthcare and nutrition, education, and the protection of the environment. It is a foundation that finances and supports other foundations. Fundación Azteca has raised millions of dollars, benefiting hundreds of thousands of lives.

In April 2021, the Ricardo B. Salinas Pliego Center was inaugurated, a space that seeks to promote the development of ideas that contribute to the transformation of Mexico, based on six lines of action: Freedom, Rule of Law, Education, Leadership, Art and Culture, and Innovation and Entrepreneurship. The initiative is made up of the following programs: Arte & Cultura, through which artistic and cultural activities are promoted to raise the quality of life of society; Caminos de la Libertad, a space for reflection on different aspects of freedom that seeks to raise awareness of its value and Kybernus, which promotes the formation of young leaders from the local level.

Companies

  • Retail and Financial Services
    • Grupo Elektra.
      • Purpose Financial.
      • Punto Casa de Bolsa.
    • Banco Azteca.
      • Seguros Azteca.
      • Afore Azteca.
    • Tiendas Neto.
  • Media
    • TV Azteca.
      • Azteca Guatemala.
      • Azteca Honduras.
  • Telecommunications
    • Totalplay.
    • Totalplay Empresarial.
  • Motorcycles
    • Italika.
  • Other Companies
    • Upax.
    • Agencia i.
    • Promo Espacio.
    • Grupo Dragón.
    • Totalsec.
  • Social Value
    • Fundación Azteca.
    • Centro Ricardo B. Salinas Pliego.
    • Kybernus.
    • Arte y Cultura Grupo Salinas.
  • Soccer
    • Mazatlán F.C.

See also

Kids robot.svg In Spanish: Ricardo Salinas Pliego para niños

  • List of Mexican billionaires
  • List of people named in the Panama Papers
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