Techniques d'Avant Garde facts for kids
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| Private | |
| Industry | Aviation, Motorsports, Hospitality |
| Founded | 1977 |
| Founder | Akram Ojjeh |
| Headquarters |
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Luxembourg
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Area served
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Worldwide |
TAG Group (Holdings) S.A. is a private company based in Luxembourg City, Luxembourg. The name 'TAG' stands for Techniques d'Avant Garde, which means "advanced techniques" in French. This company earns money through its different businesses. These businesses offer products and services in areas like private planes (aviation), car racing (motorsports), hotels, and real estate.
Contents
History of TAG Group
TAG Group was started in 1977 by Akram Ojjeh. For many years, his son, Mansour Ojjeh, was the Chief Executive Officer (CEO) until his death.
In 1985, TAG Group bought a famous Swiss company that made watches, called Heuer. TAG Group then combined the names to create the well-known brand TAG Heuer. Under TAG Group's ownership, TAG Heuer made its watches more modern and sold many more around the world. In 1999, a large company called LVMH bought the TAG Heuer business for about US$740 million. Today, TAG Group mainly holds shares in two big companies: TAG Aviation and McLaren Group.
What TAG Group Does
Aviation Services
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TAG Aeronautics used to be the main seller of Bombardier aircraft in the Middle East until 2016. Now, TAG Aviation SA is the seller for the HondaJet business plane in Northern Europe.
TAG Aviation is based in Geneva, Switzerland. It provides many services for private planes. These services include managing aircraft for owners, offering aircraft for charter (renting planes), doing maintenance on planes, and helping people buy and sell aircraft. TAG Aviation USA, Inc. is the American part of the company, located in San Francisco.
TAG Farnborough Airport Ltd. is another part of TAG Aviation. This company owns Farnborough Airport, which is southwest of London in the United Kingdom. TAG bought the airport in 2007.
Motorsport Involvement
| Formula One World Championship career | |
|---|---|
| First entry | 1983 Dutch Grand Prix |
| Last entry | 1987 Australian Grand Prix |
| Races entered | 68 |
| Chassis | McLaren |
| Constructors' Championships | 2 (1984, 1985) |
| Drivers' Championships |
3 (1984, 1985, 1986) |
| Race victories | 25 |
| Podiums | 54 |
| Points | 405.5 |
| Pole positions | 7 |
| Fastest laps | 18 |
TAG Group has a long history in Formula One racing. In the early 1980s, TAG sponsored the Williams team. During this time, Williams drivers Alan Jones and Keke Rosberg won World Championships in 1980 and 1982.
In 1983, Mansour Ojjeh met with McLaren team boss Ron Dennis. Instead of just a sponsorship, Ojjeh was offered a chance to own part of McLaren. He agreed, and the relationship with McLaren continues today. TAG Group currently owns 14% of McLaren Group. This means TAG also has a share in McLaren Group's other companies, like McLaren Racing (the F1 team) and McLaren Automotive (which makes sports cars).
Other Business Areas
TAG Group also has interests in other areas. These include advanced technology, real estate, and consumer products.
See also
In Spanish: Techniques d'Avant Garde para niños
