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Big Idea Entertainment, LLC
Founded February 1989; 33 years ago (1989-02) (GRAFx Studios)
August 6, 1993; 28 years ago (1993-08-06) (Big Idea)
  • Phil Vischer
  • Mike Nawrocki
Key people
  • Mike Nawrocki
  • (executive vice president)
  • Leslie Ferrell
  • (general manager)
  • Tim Hodge
  • (director)
Products Animated direct-to-video programs
Animated television series
Animated theatrical films
Owner Comcast

Big Idea Entertainment, LLC (formerly known as Big Idea Productions, Inc. and Big Idea, Inc.; also simply as Big Idea) is an American Christian animation production company, best known for its computer-animated VeggieTales series of Christian-themed home videos.

Founded in February 1989 as GRAFx Studios by Phil Vischer, the company was renamed as Big Idea Productions in August 1993 and it released its first direct-to-video VeggieTales program in December. In 2002, Big Idea adapted the Biblical story of Jonah for its first theatrical feature film, Jonah: A VeggieTales Movie, which was co-produced with FHE Pictures. Its second theatrical film, The Pirates Who Don't Do Anything: A VeggieTales Movie, was co-produced with Starz Animation and released in 2008. As of 2016, the company is a subsidiary of DreamWorks Classics, which in turn is owned by DreamWorks Animation, a subsidiary of NBCUniversal, a division of Comcast.

From 1989 to 2004, headquarters of Big Idea Entertainment was in Lombard, Illinois, a suburb outside of Chicago. After Big Idea Entertainment declared bankruptcy in 2003 and the company was sold to Classic Media, headquarters was moved in 2004 to Franklin, Tennessee, a suburb outside of Nashville. In 2012, DreamWorks Animation purchased Classic Media. In 2013, DreamWorks began to oversee productions of Big Idea Entertainment and launched the Netflix series VeggieTales in the House. After production of VeggieTales in the House’s sequel series entitled VeggieTales in the City wrapped in 2017, DreamWorks sold the Franklin Studio. After NBCUniversal bought DreamWorks in 2016, NBCUniversal relocated the headquarters of Big Idea Entertainment in 2018 to Tustin, a city in Orange County, California.

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