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Netflix
Logo for the Netflix service.
Logo used since 2014
Type of site
OTT streaming platform
Available in
  • Arabic (Egyptian and Modern Standard)
  • Basque (content only)
  • Catalan (content only)
  • Chinese (Cantonese and Mandarin)
  • Croatian
  • Czech
  • Danish
  • Dutch
  • English (American and British)
  • Filipino
  • Finnish
  • French
  • German
  • Greek
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Kannada
  • Korean
  • Malay
  • Malayalam
  • Marathi (content only)
  • Norwegian (Bokmål)
  • Polish
  • Portuguese (Brazilian and European)
  • Romanian
  • Russian
  • Serbian (content only)
  • Spanish (European and Latin American)
  • Swedish
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu (content only)
  • Vietnamese
Headquarters Los Gatos, California, U.S.
Country of origin United States
Area served Worldwide (except China, Crimea, North Korea, Russia, and Syria)
Industry
Products
Services
  • Film production
  • film distribution
  • television production
  • television distribution
Parent Netflix, Inc.
Commercial Yes
Registration Required
Users Increase 260.28 million (as of January 23,  2024 (2024 -01-23))
Launched January 16, 2007; 17 years ago (2007-01-16)
Current status Active

Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple languages.

Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD‑by‑mail movie rental service, Netflix is the most-subscribed video on demand streaming media service, with 260.28 million paid memberships in more than 190 countries as of January 2024. By 2022, "Netflix Original" productions accounted for half of its library in the United States and the namesake company had ventured into other categories, such as video game publishing of mobile games via its flagship service. As of October 2023, Netflix is the 24th most-visited website in the world with 23.66% of its traffic coming from the United States, followed by the United Kingdom at 5.84% and Brazil at 5.64%.

Netflix logo history
First logo, used from 1996 to 2000
Second logo, used from 2000 to 2001
Third logo, used from 2001 to 2014
Fourth and current logo, used since 2014

Device support

Netflix can be accessed via a web browser, while Netflix apps are available on various platforms, including Blu-ray players, tablet computers, mobile phones, smart TVs, digital media players, and video game consoles, with the app being available on Xbox 360, PlayStation 3, Xbox One, PlayStation 4, Xbox Series X/S and PlayStation 5 consoles.

Netflix button on Sharp Aquos remote 20131106
A Sharp Aquos remote control with a Netflix button

Previously, it was also available on PlayStation 2, Nintendo Wii, Nintendo 3DS, Wii U, PlayStation Vita and PlayStation TV.

In addition, a growing number of multichannel television providers, including cable television and IPTV services, have added Netflix apps accessible within their own set-top boxes, sometimes with the ability for its content (along with those of other online video services) to be presented within a unified search interface alongside linear television programming as an "all-in-one" solution.

The maximum video resolution supported on computers is dependent on the DRM systems available on a particular operating system and web browser.

Operating System Web Browser DRM system Maximum allowed video resolution
Microsoft Windows 7 or later
MacOS 10.11 or later
Linux (dependent on distribution variant)
Google Chrome, Firefox, Opera Widevine 720p (with Widevine L1)
Microsoft Windows 10 or later Microsoft Edge PlayReady 4K (device must fulfil hardware requirements)
MacOS 10.11 through MacOS 10.15 Apple Safari FairPlay
MacOS 11 or later Apple Safari FairPlay 4K
ChromeOS Google Chrome Widevine
Android mobile app Widevine 480p (devices with Widevine L3 only)

1080p (devices with Widevine L1 certification)

iOS mobile app FairPlay

Content

Original programming

"Netflix Originals" are content that is produced, co-produced, or distributed exclusively by Netflix. Netflix funds its original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series. It keeps licensing rights, which normally give production companies future revenue opportunities from syndication, merchandising, etc.

Over the years, Netflix output ballooned to a level unmatched by any television network or streaming service. According to Variety Insight, Netflix produced a total of 240 new original shows and movies in 2018, then climbed to 371 in 2019, a figure "greater than the number of original series that the entire U.S. TV industry released in 2005." The Netflix budget allocated to production increased annually, reaching $13.6 billion in 2021 and projected to hit $18.9 billion by 2025, a figure that once again overshadowed any of its competitors. As of August 2022, original productions made up 50% of Netflix's overall library in the United States.

Film and television deals

Netflix has exclusive pay TV deals with several studios. The deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms.

Distributors that have licensed content to Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment and previously The Walt Disney Studios. Netflix also holds current and back-catalog rights to television programs distributed by Walt Disney Television, DreamWorks Classics, Kino International, Warner Bros. Television and Paramount Global Content Distribution, along with titles from other companies such as Hasbro Entertainment and Funimation. Formerly, the streaming service also held rights to select television programs distributed by NBCUniversal Television Distribution, Sony Pictures Television and 20th Century Fox Television.

Netflix negotiated to distribute animated films from Universal that HBO declined to acquire, such as The Lorax, ParaNorman, and Minions.

Netflix holds exclusive streaming rights to the film library of Studio Ghibli (with the exception of Grave of the Fireflies) worldwide except in the U.S. and Japan as part of an agreement signed with Ghibli's international sales holder Wild Bunch in 2020.

Gaming

In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice president of game development, along with plans to add video games by 2022. Netflix announced plans to release mobile games which would be included in subscribers' plans to the service. Trial offerings were first launched for Netflix users in Poland in August 2021, offering premium mobile games based on Stranger Things including Stranger Things 3: The Game, for free to subscribers through the Netflix mobile app.

Netflix officially launched mobile games on November 2, 2021, for Android users around the world. Through the app, subscribers had free access to five games, including two previously made Stranger Things titles. Netflix intends to add more games to this service over time. On November 9, the collection launched for iOS. Verdu said in October 2022 that besides continuing to expand their portfolio of games, they were also interested in cloud gaming options.

To support the games effort, Netflix began acquiring and forming a number of studios. The company acquired Night School Studio, an independent video game developer, in September 2021. Netflix announced plans to acquire Next Games in March 2022 for €65 million as part of Netflix's expansions into gaming. Next Games had developed the mobile title Stranger Things: Puzzle Tales as well as two The Walking Dead mobile games. Later in the month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum. Netflix opened a mobile game studio in Helsinki, Finland in September 2022, and a new studio, their fifth total, in southern California in October 2022, alongside the acquisition of Spry Fox in Seattle.

Awards

On July 18, 2013, Netflix earned the first Primetime Emmy Awards nominations for original streaming programs at the 65th Primetime Emmy Awards. Three of its series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations (nine for House of Cards, three for Arrested Development and two for Hemlock Grove). The House of Cards episode "Chapter 1" received four nominations for both the 65th Primetime Emmy Awards and 65th Primetime Creative Arts Emmy Awards, becoming the first episode of a streaming television series to receive a major Primetime Emmy Award nomination. With its win for Outstanding Cinematography for a Single-Camera Series, "Chapter 1" became the first episode from a streaming service to be awarded an Emmy. David Fincher's win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy.

On November 6, 2013, Netflix earned its first Grammy nomination when You've Got Time by Regina Spektor — the main title theme song for Orange Is the New Black — was nominated for Best Song Written for Visual Media.

On December 12, 2013, the network earned six nominations for Golden Globe Awards, including four for House of Cards. Among those nominations was Wright for Golden Globe Award for Best Actress – Television Series Drama for her portrayal of Claire Underwood, which she won. With the accolade, Wright became the first actress to win a Golden Globe for a streaming television series. It also marked Netflix's first major acting award. House of Cards and Orange is the New Black also won Peabody Awards in 2013.

On January 16, 2014, Netflix became the first streaming service to earn an Academy Award nomination when The Square was nominated for Best Documentary Feature.

On July 10, 2014, Netflix received 31 Emmy nominations. Among other nominations, House of Cards received nominations for Outstanding Drama Series, Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series. Kevin Spacey and Robin Wright were nominated for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series. Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing for a Comedy Series and Outstanding Directing for a Comedy Series. Taylor Schilling, Kate Mulgrew, and Uzo Aduba were respectively nominated for Outstanding Lead Actress in a Comedy Series, Outstanding Supporting Actress in a Comedy Series and Outstanding Guest Actress in a Comedy Series (the latter was for Aduba's recurring role in season one, as she was promoted to series regular for the show's second season).

Netflix got the largest share of 2016 Emmy Award nominations, with 16 major nominations. However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable. The 16 Netflix nominees were: House of Cards with Kevin Spacey, A Very Murray Christmas with Bill Murray, Unbreakable Kimmy Schmidt, Master of None, and Bloodline.

Stranger Things received 19 nominations at the 2017 Primetime Emmy Awards, while The Crown received 13 nominations.

In December 2017, Netflix was awarded PETA's Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health.

At the 90th Academy Awards, held on March 4, 2018, the film Icarus, distributed by Netflix, won its first Academy Award for Best Documentary Feature Film. During his remarks backstage, director and writer Bryan Fogel remarked that Netflix had "single-handedly changed the documentary world." Icarus had its premiere at the 2017 Sundance Film Festival and was bought by Netflix for $5 million, one of the biggest deals ever for a non-fiction film. Netflix became the network whose programs received more nomination at the 2018 Primetime and Creative Arts Emmy Awards with 112 nominations, therefore breaking HBO's 17-years record as a network whose programs received more nomination at the Emmys, which received 108 nominations.

On January 22, 2019, films distributed by Netflix scored 15 nominations for the 91st Academy Awards, including Academy Award for Best Picture for Alfonso Cuarón's Roma, which was nominated for 10 awards. The 15 nominations equal the total nominations films distributed by Netflix had received in previous years.

In 2020, Netflix received 20 TV nominations and films distributed by Netflix also got 22 film nominations at the 78th Golden Globe Awards. It secured three out of the five nominations for best drama TV series for The Crown, Ozark and Ratched and four of the five nominations for best actress in a TV series: Olivia Colman, Emma Corrin, Laura Linney and Sarah Paulson.

In 2020, Netflix earned 24 Academy Award nominations, marking the first time a streaming service led all studios.

Films and programs distributed by Netflix received 30 nominations at the 2021 Screen Actors Guild Awards, more than any other distribution company, where their distributed films and programs won seven awards including best motion picture for The Trial of the Chicago 7 and best TV drama for The Crown. Netflix also received the most nominations of any studio at the 93rd Academy Awards – 35 total nominations with 7 award wins.

In February 2022, The Power of the Dog, a gritty western distributed by Netflix and directed by Jane Campion, received 12 nominations, including Best Picture, for the 94th annual Academy Awards. Films distributed by the streamer received a total of 72 nominations. Campion became the third female to receive the Best Director award, winning her second Oscar for The Power of the Dog. At the 50th International Emmy Awards, Netflix original Sex Education won Best Comedy Series. Later that year, Netflix received 26 Emmy Awards including six for Squid Game. The Squid Game wins for Outstanding Lead Actor in a Drama Series and Outstanding Directing for a Drama Series were the first-ever for a non-English language series in those categories.

In March 2023, Netflix won six Academy Awards including four for All Quiet on the Western Front which was the most awarded Netflix film in its history. Guillermo del Toro's Pinocchio was the first streaming film to named Best Animated Feature and The Elephant Whisperers was the first Indian-produced film to receive Best Documentary Short Film. Netflix received 103 Emmy nominations including 13 each for the limited series Beef and Dahmer – Monster: The Jeffrey Dahmer Story.

Images for kids

See also

Kids robot.svg In Spanish: Netflix para niños

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