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Bill Cullen
Bill Cullen 1954.JPG
Cullen in 1954
William Lawrence Francis Cullen

(1920-02-18)February 18, 1920
Pittsburgh, Pennsylvania, U.S.
Died July 7, 1990(1990-07-07) (aged 70)
Alma mater University of Pittsburgh
Occupation Television personality
Radio announcer
Game show host
Years active 1939–1988
Known for Original host of The Price Is Right
Spouse(s) Ruth Ellen Harrington, 1943-1948; divorced)
Carol Ames (1948–1955; divorced)
Ann Roemheld Macomber (1955–1990; his death)

William Lawrence Francis Cullen (February 18, 1920 – July 7, 1990) was an American radio and television personality whose career spanned five decades. His biggest claim to fame was as a game show host; over the course of his career, he hosted 23 shows, and earned the nickname "Dean of Game Show Hosts". Aside from his hosting duties, he appeared as a panelist/celebrity guest on many other game shows, including regular appearances on I've Got a Secret and To Tell the Truth.

Early life

Cullen was born in Pittsburgh, Pennsylvania, the only child of William and Lillian Cullen. His father was a Ford dealer in Pittsburgh.

He survived a childhood bout with polio that left him with significant physical limitations for the rest of his life. Cullen was a pre-med student at the University of Pittsburgh, but had to withdraw because of financial problems. After he achieved some success in radio, he returned to the university and earned a bachelor's degree.


Cullen's broadcasting career began in 1939 in Pittsburgh at WWSW radio, where he worked as a disc jockey and play-by-play announcer or color commentator for Pittsburgh Steelers (NFL) and Pittsburgh Hornets (minor league hockey) games. In 1943, Cullen left WWSW for a brief job at rival station KDKA before leaving Pittsburgh a year later to try his luck in New York. A week after arriving in New York, he was hired as a staff announcer at CBS.

To supplement his then-meager income, he became a freelance joke writer for some of the top radio stars of the day, including Arthur Godfrey, Danny Kaye, and Jack Benny; he also worked as a staff writer for the Easy Aces radio show.

His first venture into game shows was in 1945, when he was hired as announcer for a radio quiz called Give And Take. Between 1946 and 1953, he worked as announcer for various other local and network shows, including the radio version of Mark Goodson and Bill Todman's first game show, Winner Take All, hosted by Ward Wilson; Cullen took over as host four months later when Wilson left. In the summer of 1950, he was quizmaster on Hit the Jackpot, the summer replacement for Amos 'n' Andy on CBS radio. After a brief stint at WNEW in 1951, he hosted a popular morning show at WNBC radio from 1955 to 1961. His last regular radio job was as one of the hosts of NBC Radio's Monitor during 1971–1973.

Military service

Cullen was a pilot for the United States Army Air Corps in World War II. Cullen served in the Civil Air Patrol as an instructor and patrol aircraft pilot in his native Pennsylvania during World War II (having failed to qualify for combat duty due to his physical disabilities), and was interested in mechanics.

TV career

Cullen's first television game show was the TV version of Winner Take All, which premiered on NBC in 1952. In 1953, Cullen had The Bill Cullen Show, a weekly morning variety program on CBS. He hosted Bank on the Stars in 1954. From 1954 to 1955, he hosted NBC's Place the Face, a program in which celebrities identified people from their past; he simultaneously hosted CBS's Name That Tune. From 1956 to 1965, he hosted the initial daytime and primetime versions of The Price Is Right, another Goodson-Todman production. He was also a panelist on I've Got a Secret from 1952 to 1967, and To Tell the Truth from 1969 to 1978, where he also guest-hosted on occasion. After relocating to Southern California, Cullen guest-hosted Password Plus for four weeks in April 1980 while original host Allen Ludden was being treated for stomach cancer.

Cullen was initially in the running to host the 1972 revival of The Price Is Right, but the physical demands of the new format were deemed too strenuous for him. Consequently, when CBS picked up the daytime version, Bob Barker was selected to host the daytime version while Dennis James (who sold the pilot with Mark Goodson) hosted the syndicated nighttime version. Barker remained the show's daytime host until his retirement in 2007. Occasional references to Cullen have been made by current The Price Is Right host Drew Carey.

Other game shows Cullen hosted included Eye Guess in the 1960s; Three on a Match, Blankety Blanks, The Love Experts, How Do You Like Your Eggs? (QUBE cable interactive program) and the syndicated version of The $25,000 Pyramid in the 1970s; and later in his career Chain Reaction, Blockbusters, Child's Play, Hot Potato and The Joker's Wild (his final hosting job from 1984 to 1986, following the death of Jack Barry).

Cullen appeared as a celebrity guest on many other game shows, including I've Got a Secret, What's My Line?, To Tell the Truth, Personality, The Cross-Wits, Password, Password Plus, Match Game, Tattletales (with his wife Ann), Break the Bank, Shoot for the Stars, and all of the pre-$100,000 versions of Pyramid. Cullen hosted a number of pilots for his close friend, quiz producer Bob Stewart, who created The Price Is Right, Truth, and Password for Goodson-Todman and Pyramid for his own company. Cullen thus became the only person to host each of these formats on a full- or part-time basis. He also appeared as a panelist on game shows hosted by his favorite understudy, Bob Eubanks, including Trivia Trap, Rhyme and Reason, and All Star Secrets, and he made guest appearances with Eubanks on Family Feud.

In 1982, Cullen made an appearance on The Price Is Right to promote his new game show, Child's Play. It was the only time he ever appeared on the revival of The Price Is Right, but no mention was made of his role as the show's original host.


Cullen did color commentary on college football games early in his career, and also broadcast track and field on NBC. On I've Got A Secret, producers Mark Goodson and Bill Todman and host Garry Moore quickly learned to never start the questioning with Cullen if the guest's secret was anything sports-related or mechanical, because chances were good that he would guess it immediately.

During his television career, Cullen was nominated three times for Emmy Awards; his only win was a Primetime Emmy for hosting Three On A Match (1973). He was later nominated for Daytime Emmys for his work on Blockbusters (1982) and Hot Potato (1985).

Throughout his entire career in radio and television, Cullen hosted more than 25,000 individual episodes of radio and television shows.

Personal life


Cullen was married three times and had no children. His first marriage was a brief one while still living in Pittsburgh. His second marriage (1948–1955) was to singer Carol Ames. On December 24, 1955, Cullen married former dancer and model Ann Roemheld Macomber, born Elise Ann Roemheld (whose sister was, at the time, married to game show announcer and future emcee Jack Narz), the daughter of composer Heinz Roemheld; this marriage lasted until his death in 1990. She occasionally worked as a model on Bill's The Price Is Right and made several appearances with him on Tattletales. She died on July 21, 2018, aged 90.

Physical disability

Cullen contracted polio in August 1921, when he was 18 months old. The long-term sequelae of that illness, combined with injuries sustained in a serious motor vehicle accident in 1937 requiring a nine-month hospitalization, made it difficult for him to walk or stand for an extended period of time.

Directors on his game shows took great care to limit the extent that Cullen was shown walking on camera. Each show's set was designed to accommodate Cullen's limited range of motion; the podiums, game boards, props, and any physical movements by contestants were arranged so that Cullen could, for the most part, remain stationary. Rather than the grand entrance common for most game show hosts, Cullen began each show either already seated, or hidden on set behind a nearby prop so he would only have to take a minimum number of steps to his podium. Similar accommodations were made when he appeared as a guest on other game shows.

As a consequence of these arrangements, many of Cullen's peers were likewise unaware of his disability, which occasionally led to awkward situations.

In the fall of 1969, shortly after Eye Guess ended, Cullen fell seriously ill. Diagnosed with pancreatitis and requiring major surgery, Cullen took time off from work to recuperate. When he returned to television, particularly his position on the panel for To Tell The Truth, his physical appearance had drastically changed; along with letting his hair grow out, his pancreatitis had caused him to lose over 30 pounds (14 kg), leaving his face gaunt and wrinkled.


Cullen was a midget-car racer, and he was a member of the United States civil defense air auxiliary.


Cullen, a smoker for most of his life, died on July 7, 1990, of lung cancer at his home in Bel Air, Los Angeles, aged 70. His widow, Ann Roemheld Macomber, died on July 21, 2018.

See also

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