Bisk Farm facts for kids
| Private Sector | |
| Industry | Manufacturing |
| Genre | Fast Moving Consumer Goods |
| Founded | 2000 |
| Founder | Krishnadas Paul |
| Headquarters |
,
India
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Number of locations
|
all over india |
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Area served
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India, Bhutan, Nepal |
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Key people
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| Products | Bakery products, including biscuits, cakes, cookies, rusks, extruded snacks, filled wafers, baked savouries, danishes, pastries, breads and other confectionery items |
| Revenue |  ₹1,500 crore (US$260 million) (2020) |
| Owner | SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies |
| Parent | Aparna Group of Companies |
| Divisions | Biscuits, Cookies, Cakes, Rusks, Extruded Snacks, Filled wafers |
| Subsidiaries | Bisk Farm Just Baked |
Bisk Farm is a popular brand of snacks and bakery items. It is owned by SAJ Food Products (P) Ltd. This company is part of the Aparna Group of Companies. Bisk Farm is a fast-moving consumer goods (FMCG) company. Its main office is in Kolkata, West Bengal, India.
Bisk Farm started in the year 2000. Its products are sold across India. They are also available in countries like Bhutan and Nepal. The company plans to sell its products all over India soon.
Bisk Farm makes over 150 different products. These include biscuits, cookies, cakes, and rusks. They also make extruded snacks and filled wafers. Bisk Farm holds about 15% of the market share in Eastern India. Some of its well-known products are The Top, Googly, and Bourbon. The company also has "Just Baked" stores. These stores sell fresh snacks, breads, and desserts. You can find celebration cakes, pastries, and muffins there.
Contents
How Bisk Farm Started
Krishnadas Paul was born in a village called Kamarkita. This village is in Burdwan, West Bengal. He studied law before joining his family's business. His father started this trading business in 1947. In 1974, Krishnadas Paul started Aparna Agency. He became a distributor for big companies like Nestle and Dabur.
Krishnadas Paul founded Bisk Farm in the year 2000. He was 60 years old at that time. Despite his age, he built a very successful business. Bisk Farm quickly became a well-known brand. Krishnadas Paul passed away in 2020. His son, Arpan Paul, now leads the company.
Early Challenges and Growth
In 2004, Bisk Farm was facing difficulties. Sales were low, and the company was losing money. Krishnadas Paul and his son-in-law, Vijay Kumar Singh, decided to try one last strategy. Instead of trying to sell products all over India, they focused on Eastern India. They changed their product recipes and packaging. New TV commercials were launched in 2005.
This new plan worked very well. It was a big success for Bisk Farm and the Aparna Group. Before Bisk Farm, the group was mainly a distributor. This brand marked their entry into manufacturing. Within four years, the company's sales reached ₹200 crore. They had 55 different products.
Bisk Farm became the second-largest biscuit brand in Eastern India. It was right behind Britannia. After this success, the company expanded into bakery products. They opened their "Bisk Farm — Just Baked" stores in 2008.
Expanding Across India
By 2009, Bisk Farm was present in many states. These included West Bengal, Jharkhand, and Bihar. They also sold products in Bhutan. The company entered Chhattisgarh as well. Even as a regional company, Bisk Farm competed with bigger brands. These included Britannia, Parle, and ITC.
Bisk Farm aims to become a complete food company. They are adding many new food products. These range from biscuits and cakes to rusks and snacks. They even launched India's first sugar-free cream cracker. Another popular product is Googly, a sweet and sour cracker.
By November 2009, there were eight "Just Baked" stores. The company planned to open many more. In 2010, Bisk Farm opened a new production facility in Siliguri. This helped increase their production capacity. They also planned a large factory in Bangalore, Karnataka. This factory opened in March 2022. Bisk Farm is also planning to expand into other states. These include Tamil Nadu, Andhra Pradesh, and Uttar Pradesh.
Financial Information
SAJ Food Products, which owns Bisk Farm, has shown strong financial results. In the financial year 2022, the company's total revenue was ₹1,430.8 crore. In the previous year, 2021, their revenue was ₹1251.4 crore. The company reported a net profit of ₹55.9 crore in 2022.
