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1-Up Studio Inc.
Native name
1-UPスタジオ株式会社
1-Up Sutajio Kabushiki gaisha
Formerly
Brownie Brown Inc. (2000–2013)
Subsidiary
Industry Video games
Founded June 30, 2000; 25 years ago (2000-06-30) in Tokyo, Japan
Founder
  • Shinichi Kameoka
  • Kouji Tsuda
Headquarters Kanda Square, 2-2-1 Kandanishiki-cho, ,
Japan
Key people
Gen Kadoi (President)
Number of employees
95 (2025)
Parent Nintendo

1-Up Studio Inc. (also known as "1-UP STUDIO") is a Japanese company that makes video games. It is located in Tokyo, Japan. The company started on June 30, 2000, and was first called Brownie Brown Inc., .

It was founded by Shinichi Kameoka and Kouji Tsuda. They used to work at a company called Square. They helped create games in the Mana series. Brownie Brown made games for both Nintendo and Square Enix. Some of their early games were Magical Vacation and Sword of Mana.

On February 1, 2013, the company changed its name to 1-Up Studio. This happened because they started working very closely with Nintendo. After the change, Shinichi Kameoka left to start a new game studio called Brownies.

Since the 2010s, 1-Up Studio has mostly helped Nintendo make games. Their team includes artists, game designers, and programmers.

How 1-Up Studio Started

Brownie Brown logo
Logo when the company was called Brownie Brown

1-Up Studio began on June 30, 2000, as Brownie Brown. Many of its first employees were 2D artists from Square. The founders, Shinichi Kameoka and Kouji Tsuda, had worked on the Mana game series. These games were for the Game Boy and Super NES. They left Square because they had different ideas about making games.

The name Brownie Brown came from the Brownies. These are friendly, hardworking fairies from Scottish stories. Kameoka felt this name fit his team well. A Brownie fairy was even part of the studio's first logo. He wanted to make games for the Game Boy Advance, which led to the creation of Brownie Brown.

Early Games by Brownie Brown

The first game Brownie Brown made on its own was Magical Vacation. It came out in 2001 for the Game Boy Advance but was only released in Japan. Another well-known game they developed was Sword of Mana. This game was made for and published by Square Enix. Many thought it was a new game in the Seiken Densetsu series. However, it was actually an improved version of the very first game in that series.

Brownie Brown also helped make Mother 3 for the Game Boy Advance. They worked with Shigesato Itoi and HAL Laboratory on this game. They also developed Magical Starsign for the Nintendo DS. This game was known as Magical Vacation: When the Five Stars Align in Japan.

Even though they mostly made games for handheld consoles, Brownie Brown had planned a game for the GameCube. It was called Gofuku and was supposed to come out in 2005.

Later Projects and Name Change

The company later released Blue Dragon Plus for the Nintendo DS. They worked with another company called Mistwalker on this game. In 2009, they started making games for download. Their first downloadable game was A Kappa's Trail for DSiWare.

Brownie Brown also worked on Livly Garden for the DS. This game was based on a browser game. It was released in Japan on January 28, 2010. They also helped Level-5 with two games. These were Professor Layton's London Life and Fantasy Life.

On February 1, 2013, Brownie Brown announced a big change. Because they were working so closely with Nintendo, they changed their company structure. They officially changed their name to 1-Up Studio. They also became a support studio for Nintendo. After these changes, Shinichi Kameoka left 1-Up Studio. He wanted to start his own company, Brownies, to make original games. In the same year, Yoshiaki Koizumi joined the company's board of directors.

In 2020, 1-Up Studio moved its main office. It moved to the new Nintendo Tokyo Office building in Kanda Square, Tokyo. Other game companies like Nintendo EPD Tokyo and Game Freak are also in this building.

Games Developed or Co-Developed

As Brownie Brown

Year Title Platform(s) Publisher Role
2001 Magical Vacation Game Boy Advance Nintendo Lead developer
2003 Sword of Mana Square Enix
2006 Mother 3 Nintendo
Magical Starsign Nintendo DS
2007 Heroes of Mana Square Enix
2008 Blue Dragon Plus AQ Interactive
2009 A Kappa's Trail Nintendo DSi Nintendo
Professor Layton's London Life Nintendo DS Level-5 Co-developer
2010 Livly Garden Marvelous Entertainment Lead developer
2011 Super Mario 3D Land Nintendo 3DS Nintendo Design, level design
2012 Fantasy Life Level-5 Co-developer

As 1-Up Studio

Year Title Platform(s) Publisher Role
2013 Flipnote Studio 3D Nintendo 3DS Nintendo Design, programming
Super Mario 3D World Wii U Design, level design, sound
2014 Captain Toad: Treasure Tracker Design, level design, sound
2015 The Legend of Zelda: Tri Force Heroes Nintendo 3DS Design, programming
2017 Super Mario Odyssey Nintendo Switch Design, level design, CG tool programming, sound
2018 Captain Toad: Treasure Tracker Nintendo 3DS, Nintendo Switch Design, level design, sound
2019 Ring Fit Adventure Nintendo Switch Design, planning, programming
2020 Animal Crossing: New Horizons Design
Super Mario 3D All-Stars Design
2021 Super Mario 3D World + Bowser's Fury Design, level design, CG tool programming, sound
2025 Mario Kart World Nintendo Switch 2 Design
2025 Donkey Kong Bananza Design, level design, programming, sound

See also

Kids robot.svg In Spanish: 1-Up Studio para niños

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