Chips Ahoy! facts for kids
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| Type | Drop cookie |
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| Owner | Mondelēz International |
| Country | United States |
| Introduced | 1963 |
| Markets | Worldwide |
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Chips Ahoy! is a popular American chocolate chip cookie brand. It is made by Nabisco, which is part of Mondelez International. These yummy cookies first came out in 1963.
You can find Chips Ahoy! cookies in many different types. Some popular ones are original, chewy, and chunky. You can tell them apart by the color of their package. For example, the original Chips Ahoy! comes in a blue package. The chewy version comes in a red package.
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What Does "Chips Ahoy!" Mean?
The name "Chips Ahoy!" sounds a lot like the old sailing phrase "Ships Ahoy!" This phrase was used to call out when a ship was spotted. The exact reason why the cookie was named this way is not fully clear.
The idea of using "Chips Ahoy!" as a playful phrase appeared before the cookies.
- In a book by Charles Dickens called The Uncommercial Traveller, there's a story about a shipbuilder named Chips. A talking rat teases him by saying, "Chips ahoy!"
How Chips Ahoy! Started and Grew
Chips Ahoy! cookies were first introduced in 1963. They are now sold all over the world. You can find them in the United States, Canada, United Kingdom, and many other countries. In some places, like parts of Latin America, they might be called "Choco Chips" or "Chips More!".
These cookies come in many different sizes. You can buy small packs with mini cookies. You can also get large packages of standard-sized cookies. Chips Ahoy! is one of the top-selling cookies in the United States. It sells hundreds of millions of dollars worth of cookies each year. Only Oreo cookies, also made by Nabisco, sell more.
By the 1980s, Chips Ahoy! offered even more choices. They started making chewy cookies, cookies with sprinkles, and cookies with chocolate stripes.
Fun Advertising Campaigns
Chips Ahoy! has had many memorable advertisements over the years.
In the 1960s and early 1970s, the cookie bags had comic strips. These comics featured a superhero called "Cookie Man." He would fight off creatures that tried to eat cookies. Cookie Man's secret identity was Mort Meek. Mort would always be counting the 16 chips in his cookie when trouble appeared. He would then quickly change into Cookie Man to save the day. These characters also appeared in TV commercials.
In the early 1980s, commercials showed kids acting like old-time newspaper reporters. They were interested in the "16 chips story" of the cookies. For a while in the 1990s, ads said Chips Ahoy! was "1,000 chips delicious!" A famous jazz song from the 1930s, "Sing, Sing, Sing" by Benny Goodman, was often used in their commercials.
From 2001 to 2010, the mascots were animated characters called the "Cookie Guys." They were made using stop-motion animation. In one commercial, they drove a red car and sang a popular song. Around 2010, the "Cookie Guys" were replaced. New ads showed people getting "happy feet" and dancing when they opened a bag of Chips Ahoy! cookies. This was to show how much joy the cookies bring.
In 2014, Chips Ahoy! cookies also started being sold in the United Kingdom and Ireland. They came in new flavors like Popcorn Candy Chip and Crispy Choco Caramel.
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