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Crayola, LLC
Binney & Smith Company
Subsidiary of Hallmark Cards
(formerly Binney & Smith Company)
Industry Handicraft
Founded March 31, 1885; 139 years ago (1885-03-31) (as Binney & Smith Company)
Forks Township, Pennsylvania
United States
Number of locations
Area served
Key people
  • Mike Perry (President and CEO)
  • Smith Holland (Vice President & COO)
  • Kip Olmstead (Vice President, Marketing)
  • Peter S. Ruggiero (Vice President, Operations)
  • Chalk
  • Crayons
  • Markers
  • Colored pencils
Number of employees
1,300 (2012)
Parent Hallmark Cards

Crayola LLC is an American handicraft company, specializing in artists' supplies, it is known for its brand Crayola and best known for its crayons. The company is based in Forks Township, Northampton County, Pennsylvania, USA. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are maufactured in the United States.

The company also produces Silly Putty and a line of professional art products under the Portfolio Series brand.

Crayola, LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.


The "world's largest crayon" was made from 123,000 used or broken blue crayons donated by people from around the world. This became the record holder until 2017, when Crayola has made a larger crayon using the new color, "bluetiful"

Binney and Smith made industrial products before 1900, but in 1903 started to make Crayola crayons. The name came from a word used by the wife of Mr. Binney. The first box had eight colors: blue, green, red, yellow, black, brown, orange and violet. They became well-known because they were the best crayons at that time. Later, the company made more products, including boxes of 48, 64, 96,120 and 202 Crayons, colored pencils and markers.

In 2003, the company built a huge blue crayon that was 15 feet tall and weighed almost a ton.



According to Crayola, they currently manufacture 120 standard crayon colors being included in the regular 120-count box. This does not include specialty crayons like the Metallic FX, Gel FX and the glitter crayons. There are the 133 standard Crayola crayon colors. According to its chronology page, Crayola considers each "core color" to have been introduced in a specific year.

The colors in the box below come in the packs of 8, 16, and 24:

8 pack (as of 1903) +8 = 16 pack (as of 1930) +8 = 24 pack (as of 2017)
Carnation Pink
Red Orange
Violet Red
Yellow Orange
Yellow Green
Green Yellow
Crayola Blue color sample.jpg
Violet (Purple)
Blue Green
Blue Violet
Dandelion (retired) Crayola-Indigo.jpg
Red Violet
White Crayola-Apricot.jpg

Colored pencils

The following is a list of colors included in the 12, 24, 36, 50 and 64 packs of Crayola's standard colored pencils. Color values are approximate. Colored Pencils from "Guppie Green" to "UFO Green" are 14 of the ultra-cool and super-hot colored pencils that will be issued on July 2010.

12 pack (1996) +12 = 24 pack (2000) +12 = 36 pack (2004) +14 = 50 pack (2007) +14 = 64 pack (2010)
Black Aqua Green Bronze Yellow Bubble Gum Guppy Green
Blue Golden Yellow Cool Gray Cerulean Meat Brown
Brown Gray Dark Brown Harvest Gold Amethyst
Green Jade Green Green-Blue Lime Green Electric Green
Light Brown Light Blue Lemon Yellow Mango Baby Blue
Orange Magenta Light Orange Mauve Dollar Bill
Red Mahogany Maroon Navy Blue Rose Red
Red-Orange Peach Pine Green Orchid Platinum
Sky Blue Pink Raspberry Pale Rose Toolbox
Violet Tan Salmon Sand Sandstorm
Yellow White Slate Taupe AuroMetalSaurous
Yellow-Green Yellow-Orange Turquoise Teal Ball Blue
Gold Spiro Disco Ball
Silver UFO Green

In commemoration of the 50th anniversary of the 64-box of Crayola crayons in 2010, a 64-box of Crayola colored pencils was issued. It had the same colors as the current 64 box.

Washable markers

All 44 colors are on this list.

Number Color Hex Issued Retired Notes
1 Azure #1A4876 2000 Bold.
2 Battery Charged Blue #1DACD6 1990 Renamed from "Electric Blue" in 2006. Bright.
3 Beige #EFDECD 1995
4 Bittersweet #FD7C6E 1987 Renamed from, "Coral Reef" in 2000. Bold.
5 Black #000000 1903
6 Blue #1F75FE 1903
7 Blue Lagoon #ACE5EE 1987
8 Bronze #D68A59 2000
9 Brown #B4674D 1903
10 Dolphin Gray #828E84 1987
11 Electric Lime #CEFF1D 1987 Renamed from "Glowing Green" in 2006. Bright.
12 Emerald #6DAE81 2000 Bold.
13 Flamingo Pink #F78FA7 1990
14 Golden Beige #DD9475 2000 Renamed from "Copper" in 2008. Bold.
15 Golden Yellow #FFB653 2000 Bold.
16 Graphic Green #1FCECB 2006 Bright.
17 Gray #95918C 1987
18 Green #1CAC78 1903
19 Hot Magenta #FF1DCE 1987 Bright.
20 Hot Pink #FFBCD9 2006 Bright.
21 Iguana Green #71BC78 1987 Bold.
22 Infra Red #FF496C 2006 Bright.
23 Laser Lemon #FEFE22 1987 Renamed from "Neon Yellow" in 2006. Bright.
24 Mahogany #CD4A4C 2000
25 Orange #FF7538 1903
26 Orange Circuit #FF6E4A 2006 Bright.
27 Plum #8E4585 2000 Bold.
28 Primrose #DD4492 2000 Bold.
29 Raspberry #CA3767 2000 Bold.
30 Red #EE204D 1903
31 Sandy Tan #FDD9B5 2000
32 Sea Foam Green #9FE2BF 2003
33 Sienna #B05C52 2000
34 Tan #FAA76C 2000
35 Tawny #DEAA88 2000
36 Teal #17857B 2000
37 Terra Cotta #9B7653 2000
38 Tiger Orange #C46210 1990 Bold.
39 Tropical Violet #CDA4DE 2003
40 Turquoise #33CCCC 1987 Bold.
41 Ultra Violet #9D81BA 2006 Bright.
42 Violet (Purple) #926EAE 1903
43 Wild Orchid #E6A8D7 1990
44 Yellow #FCE883 1903

Cultural impact

The Smithsonian National Museum of American History maintains a collection of Crayola crayons founded by an original 64-color box donated by Binney & Smith in 1998. The collection now includes more than 300 boxes of crayons.

The Crayola crayon was inducted into the National Toy Hall of Fame as a founding member at its inception.

Crayola has been featured in segments from the popular children's shows Sesame Street and Mister Rogers' Neighborhood, with the official 100 billionth crayon molded by Fred Rogers himself in February 1996 at the plant in Easton.

Commemorative postage stamp

1998 USPS stamp commemorating Crayola crayons

In 1998, the United States Postal Service issued a 32-cent postage stamp to commemorate the cultural impact the product has had on almost all Americans.

Crayola color census 2000

In 2000, Crayola held the "Crayola Color Census 2000" promotion in which Americans were asked to vote for their favorite Crayola crayon color. Celebrity entrants George W. Bush chose "Blue Bell", Tiger Woods chose "Wild Strawberry", and Courteney Cox chose "Red". Overall, "Blue" came in first, with "Cerulean" second and "Purple Heart" third.

The Crayola Experience

Originally opening as the Crayola Factory, the Crayola Experience is located at 30 Centre Square, Easton, Pennsylvania, at Two Rivers Landing, separate from the main manufacturing plant. The Crayola Experience is open to the public.

The Crayola Experience is a museum and visitor center geared toward familiarizing guests with Crayola's history and products.

Crayola Experience
Crayola Experience

A "discovery center" was built that showcases the manufacturing process of crayons. There is also a "Crayola Hall of Fame" in which the retired crayon colors are displayed.

The Crayola Experience was featured in a Food Network episode of Dinner: Impossible. A dinner was held for 150 employees of the Crayola Experience to celebrate the 50th anniversary of the 64-box of crayons. Chef Michael Symon's mission was to create an eight-course tasting menu for this event, where all eight items of the menu had to match eight randomly chosen Crayola crayon colors.

In October 2003, the Experience unveiled "The World's Largest Crayon," a 15-foot-long crayon weighing 1,500 lb as part of its celebration of 100 years of Crayola crayons. The giant crayon, 16 inches in diameter, is blue, and was made of leftover crayon bits sent in by children across the United States.

Other products

A selection of Crayola products for sale at a New York art supply store

Crayola LLC produces a broad range of products other than their famous crayons under the Crayola brand name. These include colored pencils, markers, inks and paints, modeling clays, coloring books, and artists' tools. As with all Crayola products, these are all marketed as non-toxic and safe for use by children.

Other brands

Silly Putty

Silly Putty is a silicone polymer children's toy used for various purposes. Silly Putty was inducted into the National Toy Hall of Fame in 2001.

Portfolio Series

The Portfolio Series is a line of water-soluble oil pastels, watercolors, drawing pencils, colored pencils, and acrylic paints marketed to artists and educators.

Images for kids

See also

Kids robot.svg In Spanish: Crayola para niños

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