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Hallmark Cards facts for kids

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Hallmark Cards, Inc.
Industry Retail, greeting card, television
Founded Kansas City, Missouri, United States (January 10, 1910; 113 years ago (1910-01-10))
Founder Joyce Hall
Headquarters 2501 McGee Street, ,
United States
Area served
Key people
Donald J. Hall Jr.
(Executive Chairman)

David E. Hall
(Executive Vice Chairman)

Mike Perry
(President & CEO)
  • Greeting Cards
  • Gift Wrap
  • Party Goods
  • Giftware
  • Stationery
  • Electronic Greetings
  • Keepsake Ornaments
  • Media/Entertainment
Revenue Increase US $4.0 billion (2016)
Owner Hall family
Number of employees
  • Crayola
  • DaySpring Greeting Cards
  • Hallmark Business Connections
  • Hallmark Channel (Crown Media Holdings)
  • Feeln
  • Hallmark eCards
  • Hallmark Ink and Main Press
  • Hallmark Gold Crown Stores
  • Halls
  • Sunrise Greetings
  • Hallmark Baby

Hallmark Cards, Inc. is a private, family-owned American company in Kansas City, Missouri. It was created in 1910 by Joyce Hall. Hallmark is the oldest and biggest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.


Worldwide, Hallmark has over 27,000 employees; 20,000 of them work in the United States. About 5,600 of them are full-time employees. About 2,700 Hallmark employees work at the Kansas City headquarters.

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