Flake (chocolate bar) facts for kids
 |
|
| Type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1920 |
| Related brands | List of Cadbury products |
| Markets | Worldwide |
Flake is a yummy chocolate bar from Britain. It's made by Cadbury, a famous chocolate company. What makes Flake special is that it's made of super thin, folded milk chocolate.
It has a unique texture that's really crumbly. It gets soft when warm but doesn't completely melt. This makes it different from other chocolate bars.
Flake was invented by accident in 1920! A worker at the Cadbury factory noticed thin streams of chocolate cooling into flaky ripples. It looked so cool, they decided to make a chocolate bar out of it!
By 1930, Cadbury started selling smaller Flake bars. These were perfect for sticking into soft vanilla ice cream cones. This created the famous "99 Flake", which is still popular today! These special Flakes were first sold in the United Kingdom and later in places like Ireland and Australia.
Later, Cadbury made another bar called Twirl. It's like two Flake bars covered in smooth milk chocolate. How Flake is made is a secret! Cadbury keeps the exact recipe and process under wraps.
Contents
Different Kinds of Flake
Over the years, many different types of Flake bars have been made. Here are some of them:
Flake Bars
- Plain Flake: This version mixes plain (dark) and milk chocolate.
- Flake Noir: A Flake bar made with dark chocolate.
- Flake Dark: This is a dark chocolate Flake covered in even more dark chocolate. It came out in 2006.
- Flake Snow: (also called Snowflake) This was a white chocolate Flake bar dipped in milk chocolate. It was sold from 2000 to 2008.
- Flake Dipped: This is a milk chocolate Flake dipped in milk chocolate. It's like a bigger Twirl. It was launched in 2003.
- Flake Praline: A milk chocolate Flake with a yummy praline filling. This came out in 2004.
- Flake Allure: A special edition Flake from 2011. It was a milk chocolate Flake partly covered in rich truffle and milk chocolate.
- Orange Flake: A Flake with a delicious orange flavour. You can find this in South Africa.
- Flake Mint: This Flake has a cool, pale green mint-flavoured centre. In South Africa, it's mint-flavoured milk chocolate without colouring. It was a special edition in Australia in 2016.
Other Flake Treats
- 99 Flake: A short Flake bar, usually half-length. It's often used as a topping for ice cream cones.
- Flake McFlurry: A special dessert from McDonald's with crushed Flake bits and chocolate. Sometimes they also had a raspberry version.
- Flake Bites: Small, bite-sized pieces of Flake.
- Flake Minis: Even smaller versions of the Flake bar.
Flake Advertisements
Flake became well-known for its advertisements, especially in the UK. These ads often showed people, usually women, enjoying a Flake bar while relaxing.
The "Flake Girl" became famous as a symbol of treating yourself. She would enjoy her Flake while a catchy jingle played: "Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before." The ads suggested it was a special, guilt-free luxury.
The Flake song was written by Ronnie Bond, who also wrote other famous jingles.
In 1999, a special advertisement was made to celebrate the Flake Girls from past decades. It showed clips from old ads, starting from 1959. One clip from 1965 showed a girl relaxing in a boat with a swan. Another from 1973 featured an artist in a field of poppies. The 1987 ad showed a woman enjoying a Flake on a warm night. The 1991 ad had a woman in a luxurious bathtub. The tribute ended with a 1999 ad of a woman in Paris enjoying a Flake in her ice cream as sprinklers turned on.
The Flake Girl ads stopped in 2004, after 40 years. But because so many people remembered them, they came back in 2007. The new ad featured Australian model Alyssa Sutherland eating a Flake in a car during the rain.
In 2008, UK singer Joss Stone became the new Flake Girl. She was the first non-model to promote the chocolate. In her TV ad, she broke off a piece of Flake and sang the famous Flake theme song.
In 2010, a new ad came out. It showed a woman floating on a black background. This ad was part of "The Flake girl" series, but it didn't have any text or slogans. The familiar jingle was replaced with a calm piano tune.
Images for kids
-
The wrapper of a Cadbury Flake bar.
