Instituto Ayrton Senna facts for kids

Quick facts for kids
Instituto Ayrton Senna

Instituto Ayrton Senna
Abbreviation	IAS
Named after	Ayrton Senna
Formation	20 November 1994; 30 years ago (1994-11-20)
Founder	Senna family
Purpose	Human development
Headquarters	Pinheiros, Subprefecture of Pinheiros, São Paulo, Brazil
Region	Brazil
President	Viviane Senna
Key people	Bianca Senna, Director of Branding Emilio Munaro, Director of Global Development
Staff	24
Website	institutoayrtonsenna.org.br

The Instituto Ayrton Senna (also known as the Ayrton Senna Institute, or IAS) is a special organization in Brazil. It is a non-governmental organization (NGO), which means it's not run by the government. Its main goal is to help young Brazilians grow and develop.

The Institute works with many different groups. These include businesses, governments, schools, universities, and other NGOs. Together, they create chances for young people to learn and succeed. As of 2018, the team had 24 main members. The Institute is located in São Paulo, Brazil.

What is the Ayrton Senna Institute?

The idea for the Instituto Ayrton Senna came from Ayrton Senna himself. He was a famous Formula One racing driver. Just two months before a sad accident in 1994, he talked with his sister, Viviane Senna. They wanted to start a charity to help children and teenagers in Brazil.

Ayrton's family started the Institute six months later, on November 20, 1994. Viviane Senna became its president. Since then, the organization has invested a lot of money. They have put over US$80 million into programs that help people. They do this by working with businesses and other NGOs.

Many famous people have supported the Institute. These include former Formula One boss Bernie Ecclestone. Also, Williams team founder Sir Frank Williams has supported it. Former racing drivers Alain Prost and Gerhard Berger also recommend the Institute.

Viviane Senna, who founded the Institute, is Ayrton Senna's sister.

How the Institute Works with Others

The Instituto Ayrton Senna often partners with other groups. These partnerships help them reach more young people.

• In 2013, they teamed up with a Japanese company called Polyphony Digital. This company makes racing video games. They created an "Ayrton Senna Tribute" for the game Gran Turismo 6. This helped share Ayrton Senna's story with new generations.
• British car maker McLaren also worked with the Institute. They created a special sports car called the McLaren Senna. This car was made to honor Ayrton Senna. He had great success with McLaren in Formula One.
• The Institute has also made international partnerships. They have worked with groups in Singapore and Finland. These partnerships focus on important school subjects. They help improve learning in science, reading, and mathematics.

About Viviane Senna

Viviane Senna
Viviane Senna in 2006.
Born	Viviane Senna da Silva (1957-06-14) 14 June 1957 (age 68) São Paulo, Brazil
Education	Pontifical Catholic University of São Paulo
Occupation	Entrepreneurship Philanthropy
Employer	Founder and president of the Instituto Ayrton Senna and the Ayrton Senna Foundation
Spouse(s)	Flávio Lalli (m. ?–1996; his death)
Children	Bruno Senna
Relatives	Ayrton Senna (brother)

Viviane Senna Lalli was born on June 14, 1957. She is a Brazilian businesswoman and a person who gives to charity. She is the sister of the famous racing driver Ayrton Senna. Ayrton was a three-time Formula One world champion. Viviane is also the mother of Bruno Senna, who is also a racing driver.

Viviane founded the Ayrton Senna Foundation in London in 1994. She also founded and is the president of the Instituto Ayrton Senna. This organization focuses on helping children get a good education. It is based in São Paulo. She also helped start a group called "Todos pela Educação" (Everybody for Education).

Viviane Senna's Background

Viviane Senna was born in São Paulo, Brazil. In 1979, she earned a degree in Psychology. She studied at the Pontifical Catholic University of São Paulo. She worked as a therapist for both adults and children. She also led study groups about deep psychology.

Viviane has received important awards for her work. In 2012, she won the Grand Prix BNP Paribas. This award recognizes leaders in social investment around the world. She was also named one of the "Leaders for the New Millennium" by CNN and Time magazine.

She is the only Brazilian member of the Fellow Adults of Boys of the World Prize. Other famous members include Nelson Mandela and Queen Silvia of Sweden.

Viviane Senna as a Businesswoman

Viviane Senna also manages the rights to the Ayrton Senna brand. This includes a cartoon character called Senninha, based on the driver. This character has appeared on over 200 different products. These products range from bicycles to french fries.

Viviane Senna in Films and TV

Viviane Senna has appeared in several documentaries and TV shows.