Lubov Azria facts for kids
Quick facts for kids
Lubov Azria
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Azria in 2009
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| Born | November 8, 1967 Kiev, Ukraine
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| Education | FIDM, California |
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| Children | 3 |
Lubov Azria (born November 8, 1967) is a talented fashion designer from Ukraine who became an American citizen. She used to be the main creative boss for BCBGMAXAZRIA Group, a big fashion company with more than 20 different clothing lines.
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About Lubov Azria
Lubov Azria was born on November 8, 1967, in Kyiv, which was then part of Soviet Ukraine. As a child, she was very interested in the arts. She started studying ballet when she was very young. She even trained with the famous Bolshoi Ballet youth group.
In 1980, her family moved to San Antonio, Texas, in the United States. There, Lubov continued to explore her love for the arts. She went to Robert E. Lee High School. In 1986, Azria moved to Los Angeles, California. She earned a degree from the Fashion Institute of Design & Merchandising, a well-known fashion school.
Lubov Azria's Fashion Career
Lubov Azria joined BCBG Max Azria Group in 1991. A friend introduced her to the company's founder, Max Azria, who later became her husband. As the Chief Creative Officer, Lubov led the company's design team. She also managed the marketing and sales for over 20 different clothing lines. These included the main brand, BCBG Max Azria, and high-fashion labels like BCBG Max Azria Runway, Hervé Léger, and Max Azria.
Lubov and Max worked very closely together. She once explained, "We're a great combo. Max is the visionary, and I'm more detail-oriented. It creates the perfect balance." Many people called Azria the "muse" of BCBG Max Azria Group. This meant she was the main inspiration for her husband's designs. She even made sure the pants fit perfectly by trying them on herself!
Lubov describes her personal style as "independent, free and chic." She believes true style is about "grace, confidence and effortlessness."
Fashion Shows and New Brands
In 2006, Azria and her husband showed their Max Azria and BCBG Max Azria collections. They had two separate shows during New York Fashion Week. This is a very important event in the fashion world.
In February 2008, they added another brand to their lineup: Hervé Léger by Max Azria. This was a big deal because it was the first time an American designer had three different fashion shows during one New York Fashion Week. After each show, Lubov would usually join her husband on the runway. She would often be wearing one of the new designs.
Creating a Fragrance
Lubov Azria also worked with a perfumer named Sarah Horowitz-Thran. Together, they created BCBG Max Azria's first perfume, called "Within." It was launched in stores across the United States in November 2009. Lubov was very involved in creating the scent. Sarah Horowitz-Thran even said that Lubov was the inspiration behind it. Lubov's picture was on the perfume's packaging and bottle. She said this was because "this is something that I feel strongly about. There is a real person behind the vision."
Connecting with Customers
Lubov Azria used social media to connect with people who bought their clothes. She believed it was important to focus on what customers needed. She kept a blog where she shared behind-the-scenes information and creative ideas. She also updated the company's Twitter page often. Lubov mentioned that she loved watching TED conference talks and browsing YouTube.
In 2010, Lubov Azria was recognized for her design work. She became a member of the Council of Fashion Designers of America (CFDA). This is a big honor for fashion designers.
After many years, BCBG Max Azria Group faced some challenges. In 2017, the brand and its sister labels were taken over by other companies.
Nearly three years later, in 2019, Lubov started her own new fashion label. She called it La Bohème.
Lubov Azria's Personal Life
Lubov married Max Azria on July 11, 1992. They were together for 27 years until Max passed away in 2019. They had three daughters together: Chloe, Anais, and Agnes. Lubov is also a stepmother to Max's three older children: Michael, Joyce, and Marine.
Lubov lives with her family in Holmby Hills, California. Their home is a large mansion called la Maison du Soleil. Lubov helped decorate the house with an interior designer named Aly Daly.
Charity Work and Arts
Lubov Azria is also involved in arts and charity work. With her husband, she helped lead the annual Art Party Benefit for three years in a row. This event supported the Whitney Museum of American Art's Independent Study Program. They hosted the event with famous people like Kate Bosworth, Rachel Bilson, and Camilla Belle.
Lubov also worked with artists for these events. In 2008, she collaborated with artist E.V. Day on a sculpture inspired by Hervé Léger. It was sold at an auction during the event. In 2009, she worked with artist Mark Fox to create a special umbrella. It celebrated the legacy of Gertrude Vanderbilt Whitney, who founded the museum.
Every October, BCBG Max Azria partnered with Susan G. Komen for the Cure. They raised money for breast cancer awareness by selling special merchandise. In 2008, their pink sunglasses and scarves were even shown on The Ellen DeGeneres Show. Through the Max Azria brand, Lubov also supported Help Malawi. They sold "Help Malawi" T-shirts on the company's website. Lubov also took part in events like Fashion's Night Out in 2009 and Fashion for Haiti in 2010.
