Miracle Whip facts for kids
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| Owner | Kraft Heinz |
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| Introduced | 1933 |
| Previous owners | Kraft Foods, Inc. |
Miracle Whip is a popular creamy spread, a bit like mayonnaise. It is made by the company Kraft Heinz and sold in the United States and Canada. In Germany, it is known as "Miracel Whip" and sold by Mondelēz International. This spread was first created in 1933. It was made to be a less expensive choice than mayonnaise.
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History of Miracle Whip
Miracle Whip was first introduced in 1933 at a big fair in Chicago. It became popular during the Great Depression, a time when many people had less money. Because it was cheaper than mayonnaise, it was a great option for families.
Miracle Whip quickly became a hit. People used it on fruits, vegetables, and in salads. Kraft, the company that made it, helped its success with lots of advertisements. They even sponsored radio shows. Soon, Miracle Whip was selling more than all other mayonnaise brands.
How Miracle Whip Was Made
According to Kraft's records, the company created Miracle Whip themselves. They used a special machine invented by Charles Chapman. This machine was called "Miracle Whip." It helped mix mayonnaise with a less expensive "salad dressing spread." This made sure all the ingredients, including over 20 different spices, were perfectly blended.
There is another story about Miracle Whip's invention. Some say it was first made in Salem, Illinois, at Max Crosset's Cafe. There, it was called "Max Crossett's X-tra Fine Salad Dressing." The story claims Crosset sold his recipe to Kraft Foods in 1931 for $300. However, Kraft's archivist says that while Kraft bought many salad dressing recipes, this specific claim about X-tra Fine being Miracle Whip is not true.
Since 1972, Miracle Whip has been sold as Miracel Whip in Germany. It is now made by Mondelēz International in Bad Fallingbostel.
Ingredients and Nutrition Facts
Miracle Whip is made from several ingredients. These include water, soybean oil, high-fructose corn syrup, and vinegar. It also has modified corn starch, eggs, salt, and natural flavors. Other ingredients are mustard flour, potassium sorbate, spices, and dried garlic.
Original Miracle Whip uses less oil than traditional mayonnaise. This means it has about half the calories. It also has added corn syrup, which makes it sweeter than mayonnaise.
Miracle Whip Advertising Campaigns
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In 2009, the theme park company Six Flags announced a new partnership with Miracle Whip.
In the late 2000s and early 2010s, Miracle Whip tried to reach younger people. They advertised in the Electronic Arts video game Skate 3. The game even had a special trick and an achievement called Don't Be So Mayo.
Kraft also paid singer Lady Gaga to include Miracle Whip in her music video for the song "Telephone." Television ads described Miracle Whip as a fun alternative to "real boring" mayonnaise. At one point, comedian Stephen Colbert made fun of Miracle Whip. In response, Miracle Whip bought ad time on his show, The Colbert Report, and joked about him being a "mayo lover."
In 2018, the town of Mayo, Florida, even changed its name for a short time to Miracle Whip. This was part of a special promotion.
See also
- Salad cream, a British creamy yellow condiment
