Miracle Whip facts for kids
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| Owner | Kraft Heinz |
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| Introduced | 1933 |
| Previous owners | Kraft Foods, Inc. |
Miracle Whip is a popular condiment made by Kraft Heinz. You can find it in the United States and Canada. In Germany, it's sold as "Miracel Whip" by Mondelēz International. This creamy spread was first created in 1933. It was meant to be a cheaper choice instead of mayonnaise.
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The Story of Miracle Whip
Miracle Whip was first introduced in 1933. This happened at the World’s Fair in Chicago. It was a time called the Great Depression. Many people needed cheaper food options. Miracle Whip was advertised as a more affordable option than mayonnaise.
It quickly became very popular. People used it on fruits, vegetables, and in salads. Kraft, the company that made it, helped its success. They ran many advertisements. They even sponsored long radio shows. Soon, Miracle Whip was selling more than all mayonnaise brands combined.
How it was Made
According to Kraft's history records, the company created Miracle Whip themselves. They used a special "emulsifying machine." This machine was invented by Charles Chapman. He named it "Miracle Whip."
The machine helped mix mayonnaise with a less expensive "boiled dressing." This made a new spread. It also made sure that over 20 different spices were perfectly blended.
There is another story about its invention. Some say Miracle Whip was first made in Salem, Illinois. It was at Max Crosset's Cafe. There, it was called "Max Crossett's X-tra Fine Salad Dressing." The story says Crosset sold it to Kraft Foods in 1931 for $300. Kraft's historian, Becky Haglund Tousey, says Kraft did buy many salad dressings. However, she believes "X-tra Fine" was not the same as Miracle Whip.
Since 1972, Miracle Whip has been sold in Germany as Miracel Whip. It used to be made by Kraft Foods. Now, Mondelēz International makes it in Bad Fallingbostel.
What's Inside and Nutrition
Miracle Whip is made from several ingredients. These include water, soybean oil, and high-fructose corn syrup. It also has vinegar, modified corn starch, and eggs. Other ingredients are salt, natural flavor, mustard flour, and potassium sorbate. Spice and dried garlic are also added.
The original Miracle Whip uses less oil than mayonnaise. This means it has about half the calories. It also has added corn syrup, which makes it sweeter than mayonnaise.
Advertising Campaigns
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Miracle Whip has used many ways to advertise. In 2009, Six Flags theme parks announced a new partnership with the brand.
In the late 2000s and early 2010s, Miracle Whip tried to reach younger people. They had advertisements in the Electronic Arts video game Skate 3. The game even had a special trick and a challenge related to Miracle Whip. There was also an achievement called Don't Be So Mayo.
Kraft also paid singer Lady Gaga to include Miracle Whip in her music video for "Telephone." Television ads often said Miracle Whip was a fun choice. They called it an alternative to "real boring" mayonnaise.
Once, TV host Stephen Colbert criticized Miracle Whip. So, Miracle Whip bought ad time on his show, The Colbert Report. They even published an open letter. This advertising campaign was later stopped.
In 2018, the town of Mayo, Florida, changed its name for a short time. It became "Miracle Whip" as a way to promote the product.
See also
- Salad cream, a British creamy yellow condiment
