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"New South governors" were leaders of states in the Southern United States during the second half of the 1900s. These governors were often moderate or conservative in their politics. They were known for avoiding talk about race and for wanting to improve how government worked.

A Changing South

In the early 1900s, the Southern United States had strict Jim Crow laws. These laws enforced racial segregation, meaning Black and white people were kept separate. Many Black citizens were also prevented from voting. State governments were often controlled by one political party.

Things began to change after 1954. The United States Supreme Court made a big decision in the Brown v. Board of Education case. This ruling said that separate schools for Black and white children were unfair. The civil rights movement also grew stronger, pushing for equal rights. In 1965, the Voting Rights Act was passed. This law helped many more Black citizens register to vote and take part in politics.

As a result, Black voters and moderate white voters started working together. They began to change who won elections in the South.

New Leaders Emerge

New South governors usually avoided using racial slurs or strongly supporting segregation during their campaigns. Their campaigns were more modern and used media like TV and radio. They built support from moderate white voters and Black voters.

Terry Sanford was one of the first New South governors. He was elected Governor of North Carolina in 1960. He focused on peaceful race relations, better education, and growing the economy. Carl Sanders of Georgia was elected in 1962.

In 1970, several more New South governors were elected:

Many news outlets celebrated these elections. They saw it as a sign of positive change in the South. Dale Bumpers said these elections were "a cry for new leadership in the South." When they took office, these governors promised to move past old racial issues. They tried to avoid topics that might upset white voters. Bill Waller won in Mississippi in 1971. He was followed by Cliff Finch in 1975, who was also seen as a New South leader.

By 1972, almost all Southern states had elected a governor who spoke about race in a moderate way. Even George Wallace of Alabama, who had run a campaign with strong racial messages, changed his approach after he won in 1970.

Later, another group of New South governors came into power. These included Richard Riley (South Carolina), Bob Graham (Florida), George Busbee (Georgia), David Treen (Louisiana), William F. Winter (Mississippi), Lamar Alexander (Tennessee), Chuck Robb (Virginia), David Pryor (Arkansas), Bill Clinton (Arkansas), James Holshouser (North Carolina), Jim Hunt (North Carolina), and James G. Martin (North Carolina). Many of them looked up to Terry Sanford as an example.

Some of these governors became very important in national politics. Jimmy Carter became President of the United States in 1976, and Bill Clinton became President in 1992. Most New South governors were replaced by more conservative leaders in the 1980s and 1990s.

Most New South governors were Democrats. The Democratic Party had been very strong in the South for a long time. However, a few New South governors were Republicans. James Holshouser was the first Republican governor of North Carolina in 76 years. Dave Treen was the first Republican governor of Louisiana in over 100 years.

What They Believed

New South governors were often well-educated. Sometimes, they had studied outside the South. As governors, they were active leaders who wanted to improve government. They focused on making government more efficient and honest.

They supported some new government services. However, they usually avoided big tax increases. The changes they supported were mostly in areas like education, mental health services, and prisons. Most of them wanted to invest public money in roads and other important structures. But they did not support programs that would redistribute wealth. Many of them were careful with money, meaning they were economically conservative.

These governors also avoided talking about race in a negative way. They took a moderate approach to racial issues. They did this because they wanted to attract new businesses and skilled workers to their states. They also tried to have better relationships with the national government. Earlier governors had often focused more on "states' rights" and less on working with the federal government.

List of New South Governors

      Became governor because the previous governor died or resigned

Governor Party State Term Notes
Start End Length of
service
Terry Sanford 1961.jpg Terry Sanford Democratic North Carolina January 5, 1961 January 8, 1965 4 years, 3 days Later served as U.S. Senator from 1986 to 1993.
Carl Sanders.jpg Carl Sanders Democratic Georgia January 14, 1963 January 10, 1967 3 years, 361 days
Alabama Governor Albert Brewer.jpg Albert Brewer Democratic Alabama May 7, 1968 January 18, 1971 2 years, 256 days
Ruebin Askew official portrait.jpg Reubin Askew Democratic Florida January 5, 1971 January 2, 1979 7 years, 362 days
Bumpers77.jpg Dale Bumpers Democratic Arkansas January 12, 1971 January 3, 1975 3 years, 356 days Later served as U.S. Senator from 1975 to 1999.
Jimmy Carter official portrait as Governor.jpg Jimmy Carter Democratic Georgia January 12, 1971 January 14, 1975 4 years, 2 days Later served as President of the United States from 1977 to 1981.
Gov. John C. West portrait.jpg John C. West Democratic South Carolina January 19, 1971 January 21, 1975 4 years, 2 days
Bill Waller official.jpg Bill Waller Democratic Mississippi January 18, 1972 January 20, 1976 4 years, 2 days
James Holshouser official photo.jpg James Holshouser Republican North Carolina January 5, 1973 January 8, 1977 4 years, 3 days
David Pryor 1974.jpg David Pryor Democratic Arkansas January 14, 1975 January 3, 1979 3 years, 354 days Later served as U.S. Senator from 1979 to 1997.
George Busbee.jpg George Busbee Democratic Georgia January 14, 1975 January 11, 1983 7 years, 362 days
Cliff Finch.jpg Cliff Finch Democratic Mississippi January 20, 1976 January 22, 1980 4 years, 2 days
Jim Hunt official portrait (cropped).jpg Jim Hunt Democratic North Carolina January 8, 1977
January 9, 1993
January 5, 1985
January 6, 2001
15 years, 364 days
Bob Graham, official Senate photo portrait, color.jpg Bob Graham Democratic Florida January 2, 1979 January 3, 1987 8 years, 1 day Later served as U.S. Senator from 1987 to 2005.
Bill Clinton 1986.jpg Bill Clinton Democratic Arkansas January 9, 1979
January 11, 1983
January 19, 1981
December 22, 1992
11 years, 356 days Later served as U.S. President from 1993 to 2001.
Portrait of SC Governor Dick Riley.jpg Richard Riley Democratic South Carolina January 10, 1979 January 14, 1987 8 years, 4 days
Lamar Alexander black and white photo.jpg Lamar Alexander Republican Tennessee January 20, 1979 January 17, 1987 7 years, 362 days Later served as U.S. Senator from 2003 to 2021.
Governor William F. Winter.png William F. Winter Democratic Mississippi January 22, 1980 January 10, 1984 3 years, 353 days
Dave Treen.jpg Dave Treen Republican Louisiana March 10, 1980 March 12, 1984 4 years, 2 days
Charles Robb 1980.jpg Chuck Robb Democratic Virginia January 16, 1982 January 18, 1986 4 years, 2 days Later served as U.S. Senator from 1989 to 2001.
James G. Martin (cropped).jpg James G. Martin Republican North Carolina January 5, 1985 January 9, 1993 8 years, 4 days
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