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Verwood centre - - 8907.jpg
Verwood town centre
Population 13,969 (2011)
OS grid reference SU0808
Civil parish
  • Verwood
  • East Dorset
Shire county
Country England
Sovereign state United Kingdom
Post town VERWOOD
Postcode district BH31
Dialling code 01202
Police Dorset
Fire Dorset
Ambulance South Western
EU Parliament South West England
UK Parliament
  • North Dorset
List of places
DorsetCoordinates: 50°52′54″N 1°52′48″W / 50.8817°N 1.88°W / 50.8817; -1.88

Verwood is a town and civil parish in Dorset, England. The town lies 15 miles (24 km) north of Bournemouth and 19 miles (31 km) north of Poole. The civil parish comprises the town of Verwood together with the extended village of Three Legged Cross, and has a population of 15,170 according to latest figures (2014) from Dorset County Council. Verwood is the largest town in Dorset without an upper school.


Early history

Verwood was originally recorded as Beau Bois (Norman French: "beautiful wood") in 1288, and it was not until 1329 that it got the name Verwood, which developed from Fairwood or The Fayrewood.

Verwood is recorded as "Fairwod" (1329) and as "Fayrwod" (1436); this name has the meaning "fair wood" and the modern form shows the change of initial "f" to "v" characteristic of many Southwestern English dialects.

Pottery industry

The East Dorset pottery industry, known collectively as Verwood Pottery, thrived from early times on the clay soils of the neighbourhood which had ample firing material close at hand. The major production was of domestic earthenware although finer and more unusual pieces have been found from earlier times. In the latter days ornamental and novelty items were produced.

Until the end of their useful life, the methods of production had not varied from Roman times, all the processes being carried out with no mechanisation or electrification. For example, the clay was always trodden by foot and not mixed in a pug mill. The wheel was turned by an assistant with a pole or handle, and the kilns were wood fired. For these reasons the Crossroads Pottery, then the last remaining in the area, attracted national and local newspaper attention in the early to mid 20th century.

The industry was not confined to a local sales base. Hawkers, or "higglers", took the wares for sale over a wide area of southern England. They were also exported abroad, especially to Newfoundland which had a thriving trade with the nearby port of Poole. Examples of Verwood pots can be seen at the Verwood Heathland Heritage Centre.

VHHT - Displayed Pots - 7
Verwood Heathland Heritage Centre


Verwood's first supermarket opened in the 1980s. In 1985 the town was twinned with the French town Champtoceaux. In 1987 the population of Verwood reached 9,856. The Parish Council passed the necessary resolution to become a Town Council under provisions made in the 1972 Local Government Act. In 1992, the new Verwood Town Council offices were opened. Later that year, the town twinned with the German town Liederbach am Taunus. In 2001, the town reached a population of 12,069. Verwood Heritage Centre was opened by Rt. Hon, the Viscount Cranborne. The centre is used as a museum of local history and a coffee shop. In 2007 the Verwood Hub, a multi-purpose cinema and theatre, opened to the public.

Today the town has a population of over 14,000, and the Verwood Town Plan is currently being constructed in an attempt to provide residents with new facilities, such as a swimming pool and an upper school.

Media and culture

The town is home to Verwood Concert Brass, a successful lower section brass band. The band became West of England 4th Section champions in 2005 and 2006. This resulted in two trips to the National Brass Band Finals of Great Britain in Harrogate where they finished 6th and 7th respectively. In September 2008 the band were placed second at the 3rd section national finals after winning the area championship in March, and made another 'Finals' appearance in 2009 in the 2nd section. The band now competes in the 1st section, the second-highest section in banding. They perform in many concerts in the local area including several performances at the Hub.

Forest FM is a community radio station, broadcast from Verwood for listeners based in Dorset. It hosts Europe's longest-running Beatles themed radio show ('BeatlesandBeyond') on its regular schedules.

Viewpoint Magazine has been established for over thirty-five years and has its roots in Verwood. In April 2011 the magazine expanded into West Moors, Ashley Heath and St Ives. It's circulation, has the potential to reach over 35,000 readers.

Sports and recreation

Flameburst 2012 Main Display Across the Lake
Flameburst 2012 – main display across the lake
Association Football

Verwood is home to Verwood Town F.C., a football club founded in 1920. They are based at Potterne Park and are currently members of Wessex League Premier Division.

Rossgarth Youth Football Club is one of the most successful clubs in the area and has several teams covering all age groups for boys and girls, up to adult level. Eddie Howe the AFC Bournemouth manager, is a former Rossgarth player.


Verwood Cricket Club has several teams in both Adult and Youth (Colt) leagues. Home games are played at Potterne Park.

Lawn Bowls

Verwood Bowling Club(green bowls) who play at Moorlands Road, have several mens and ladies teams.

Rugby Union

Verwood is the home to Verwood Rugby Club, a relatively young and ambitious rugby club founded in 1994. The club's pitch is located at Potterne Park. Verwood RUFC are currently members of Dorset & Wilts Division 3 South League.
Dorset Dockers Rugby Club have two teams, playing Barbarian-style rugby


Verwood Leisure Centre provides a wide range of sport, health and fitness facilities to suit all ages, and Potterne Park play area provides the community with 12 acres (4.9 ha) of sporting provision including rugby, football, tennis, netball, cricket and a skate park.

Verwood also hosts three large family events: Verwood Carnival traditionally takes place on Spring Bank Holiday Monday, the Rustic Fayre on August Bank Holiday Monday, and Flameburst on the last Saturday in October.



The town effectively sits on the cross-roads of the B3081 and the B3072; connected to the A31 and A338 to the south-east via the B3081 and south to A31 at Ferndown via the B3072.

Public bus services

Public bus services are mainly provided by Wilts & Dorset serving Bournemouth and Poole. Services are also provided by Yellow Buses to Bournemouth and Poole College.


Verwood once had its own railway station, served by the Salisbury and Dorset Junction Railway. This was closed in 1964. The nearest stations to the town are: Christchurch 11.9 miles, Hinton Admiral 13.3 miles and Bournemouth 13.6 miles.


The nearest airport to the town is Bournemouth Airport, which is served by RyanAir, Palmair and Thomson Airways.

Twin towns

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