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Cadbury Dairy Milk facts for kids

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Cadbury Dairy Milk
Cadbury Dairy Milk 2015.png
A Dairy Milk Caramel bar in its foil wrapper
Type Confectionery
Owner Cadbury
Country United Kingdom
Introduced 1905; 119 years ago (1905)
Related brands List of Cadbury products
Markets Worldwide

Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now contains several products. Every product in the Dairy Milk line is only made with milk chocolate. The Dairy Milk Chocolate Bar is known for having one and a half glasses of milk in every half-pound of chocolate. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the United States under license from Cadbury. The chocolate is now available in many countries including India, Kazakhstan, China, Sri Lanka, and Pakistan.


Jubilee Confectioners window display, Town, Beamish Museum, 26 November 2006 (2)
Cadbury chocolate bars (Dairy Milk back of tray), circa 1910

In June 1905, in Birmingham, England, George Cadbury Junior made Cadbury's first Dairy Milk bar, with more milk per bar than previous chocolate bars; by 1914, it would become the company's best-selling product. It was called by other names while it was being developed: Highland Milk, Jersy Maid, and Dairy Maid. There are different stories about the origin of the name "Dairy Milk," but Cadbury said that his daughter came up with the name. Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1930. By this point, Cadbury was the brand leader in the United Kingdom. Rowntree's and Fry's were the other two British confectionery manufacturers throughout much of the 19th and 20th centuries. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.

Since 2007, Cadbury, has had a trademark in the United Kingdom for the distinctive purple color (Pantone 2865C) of its chocolate bar wrappers, originally introduced in 1914 as a tribute to Queen Victoria. In October 2013, however, an appeal by Nestlé succeeded in overturning that court ruling.

In September 2012, Cadbury decided to change the shape of the bar chunks to a more circular shape to reduce the weight. The bar had not seen such a large change in shape since 1905.

In July 2018, Cadbury announced it would launch a new Dairy Milk version with 30% less sugar.


Flickr - cyclonebill - Cadbury Dairy Milk Bubbly
Cadbury Dairy Milk Bubbly

The original Dairy Milk bar ("with a glass and a half of fresh milk") was launched in 1905.

In 1986, the glass-and-a-half symbol appeared on the front of the Irish Dairy Milk wrapper.

Variant bars include Caramel, "Fruit & Nut" (a bar with raisins and almonds), "Whole Nut" (with hazelnuts), "Dairy Milk Silk" and a bar with a Turkish delight center. Dairy Milk Ritz, a bar with salty Ritz crackers, was launched in the United Kingdom in 2014. Alongside this new bar, Dairy Milk with LU cookies was also launched.

A Vegemite flavored bar, which consists of milk chocolate, caramel, and Vegemite (5%), was launched in Australia in 2015.

Ingredients and tastes for local markets

According to a 2007 report in The New York Times, a British bar contained (in order) milk, sugar, cocoa mass, cocoa butter, vegetable fat, and emulsifiers. However, the American version manufactured by Hershey started its list of ingredients with sugar. It also listed lactose, emulsifier soy lecithin, and "natural and artificial flavorings." Cadbury supplied its chocolate crumb to Hershey, which then added cocoa butter during processing. According to its spokesman, Cadbury tries to make small changes to the taste of the product in different countries. The changes make the bars taste like the chocolate that local consumers are used to eating, meaning more like a Hershey bar for the US market.


Pre-2007 advertising

Jubilee Confectioners sweets, Town, Beamish Museum, 26 November 2006 (5)
A museum display of tins of Cadbury's Dairy Milk chocolate

Cadbury has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.

In 2004, Cadbury started a series of television advertisements in the United Kingdom and Ireland featuring a human and an animal (representing the human's happiness) debating whether to eat one of a range of included bars.

Glass and a Half Full Productions (2007–2011)

In 2007, Cadbury launched new advertising using a new in-house production company called "Glass And A Half Full Productions." Over the next several years, famous songs like "In the Air Tonight," "Don't Stop Me Now," "Total Eclipse of the Heart," "Livin' on a Prayer," "Don't Stop the Rock," and "The Only One I Know" were used in advertisements.

Glass and a Half Full Records

A new record label was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made including the 60-second ads, as well as a facebook page.

Joyville (2012–present)

The Joyville campaign focused on an "organization made to bring joy to people." Chocolate fountains were put in shopping centers such as Westfield London and the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavors such as Toffee Popcorn, Golden Biscuit Crunch (an exclusive to Sainsbury's), Nutty Caramel, and Cadbury Dairy Milk with Oreo. Along with the new flavors, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly. In the UK, Cadbury launched Crispello and, most recently, Marvellous Creations.

In addition, Cadbury also brought the Joyville concept into Asia where Singapore bloggers were invited to join in and spread the love.

In 2014, Joyville was replaced with the "Free the Joy" campaign. The song in a television advertisement is "Yes Sir, I Can Boogie" by Baccara. A new design was launched for Dairy Milk (and its variants) inviting consumers to scan an on-pack QR code and visit a website featuring "Free the Joy" moments.

In 2018, Cadbury decided that it wanted to focus more on what its founder focused on. Their advertisements changed to showing acts of kindness and generosity.

Marketing in India

Cadburys Chocolate in Coimbatore,INDIA
Cadburys Chocolate in refrigerated display at a store in Coimbatore, India

Cadbury has many fans in India. They like Dairy Milk best. Cadbury's advertisements in India try to show playfulness and innocence. One advertising campaign used the country's love of cricket to promote the product. The Times of India called it the best advertisement made in India.

There is an Indian tradition that says eating something sweet before an important occasion will bring success. Cadbury used this tradition in its advertisements and made the Cadbury Dairy Milk chocolates a regular food in Indian households. Today, Cadbury holds 70% of the market share of the chocolate industry in India.


In 2003, worms were found in chocolate bars in India. Widespread outrage brought by the state media stopped production for a few days.

In July 2007, Cadbury's products were found to have been at risk of infection with salmonella (at a factory in Marlbrook, Herefordshire, England). Cadbury was fined $1.3 million (£1 million). It spent almost $40 million (£30 million) more in decontaminating the factory.

On September 14, 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at the Keynsham factory resulted in nut allergy labels being left off the 250g Dairy Milk Double Chocolate bars.

The 2008 Chinese milk scandal affected Cadbury, when much of the Cadbury Dairy Milk manufactured in mainland China contained melamine. Although it can be safely used in plastic manufacturing, melamine is toxic, particularly to infants.

Interesting facts about Cadbury Dairy Milk

  • The solid chocolate of Dairy Milk bars was discovered by accident when John Cadbury was looking for ways to use up extra cocoa butter.
  • Consumers in the UK prefer their version of Cadbury Dairy Milk bars to the ones made in the US.
  • British Cadbury was banned in the US in 2015.
  • Cadbury was the first company to use heart-shaped boxes.
  • When the British government banned fresh milk in 1941 because of World War II, the company stopped production of its Dairy Milk bars. They made ration chocolate from dried skim milk powder.
  • Roald Dahl, the author of Charlie and the Chocolate Factory was a taste tester for Cadbury.
  • 350 bars of Dairy Milk are sold each year.
  • Cadbury was the first company to close business on bank holidays.

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