Cadbury Dairy Milk facts for kids
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A Dairy Milk Caramel bar in its foil wrapper
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| Type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1905 |
| Related brands | List of Cadbury products |
| Markets | Worldwide |
Cadbury Dairy Milk is a super popular type of milk chocolate made by a company called Cadbury. It first came out in the UK in 1905. Now, there are many different kinds of Dairy Milk chocolates!
Every chocolate in the Dairy Milk family is made only with milk chocolate. The classic Dairy Milk bar is famous for having a lot of milk in it. People say it has "a glass and a half of milk" in every half-pound of chocolate. In 2014, Dairy Milk was the best-selling chocolate bar in the UK. In the United States, another company called Hershey makes and sells it under a special agreement with Cadbury. You can find this yummy chocolate in many countries around the world, like India, Kazakhstan, China, Sri Lanka, and Pakistan.
Contents
The Story of Dairy Milk
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In June 1905, in a city called Birmingham, England, a man named George Cadbury Junior created the very first Cadbury Dairy Milk bar. It was special because it had more milk than any other chocolate bar before it. By 1914, it became the company's most popular product!
Before it got its famous name, people called it other things like Highland Milk, Jersy Maid, and Dairy Maid. There are different stories about how it got the name "Dairy Milk." One story says that George Cadbury's daughter thought of the name.
Later, in 1926, the "Fruit and Nut" bar joined the Dairy Milk family. Then, in 1930, the "Whole Nut" bar came out. By this time, Cadbury was the top chocolate brand in the United Kingdom.
In 1928, Cadbury came up with its famous slogan: "a glass and a half." This was to show everyone how much milk was in each Dairy Milk bar.
For many years, Cadbury used a special purple color (Pantone 2865C) for its chocolate wrappers. They even got a special right to use this color in the UK, but another company, Nestlé, challenged this in 2013.
In 2012, Cadbury changed the shape of the chocolate chunks to be more round. This was the first big change to the bar's shape since it was first made in 1905!
In 2018, Cadbury announced they would make a new Dairy Milk bar with 30% less sugar.
On January 8, 2024, the company that owns Cadbury, Mondelez International, said they would celebrate Cadbury's 200th birthday! As part of the celebration, they brought back seven old designs for the Dairy Milk bar wrappers from different years, like 1915, 1940, and 2024.
Different Kinds of Dairy Milk
The first Dairy Milk bar, with its "glass and a half of fresh milk," was launched in 1905.
Over the years, many different kinds of Dairy Milk bars have been made. Some popular ones include:
- Caramel: A bar filled with gooey caramel.
- Fruit & Nut: This one has tasty raisins and almonds mixed in.
- Whole Nut: Packed with crunchy hazelnuts.
- Dairy Milk Silk: A super smooth version.
- A bar with a Turkish delight center.
In 2014, Cadbury launched Dairy Milk Ritz in the UK, which had salty Ritz crackers inside! They also launched Dairy Milk with LU cookies.
In Australia, in 2015, they even made a special bar with Vegemite flavor, which has milk chocolate, caramel, and a little bit of Vegemite!
Ingredients and Tastes Around the World
Did you know that Cadbury Dairy Milk might taste a little different depending on where you buy it? In the UK, the main ingredients are milk, sugar, cocoa mass, and cocoa butter. But in the US, the version made by Hershey starts with sugar as the first ingredient.
Cadbury tries to make small changes to the taste of its chocolate in different countries. This is so the bars taste more like what local people are used to eating. For example, the US version might taste a bit more like a Hershey bar because that's what American chocolate lovers are used to.
How Cadbury Advertises Dairy Milk
Older Advertisements
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Cadbury has always wanted people to think of milk when they think of Dairy Milk. They used slogans like "a glass and a half of full cream milk in every half pound." Their ads often showed a glass of milk pouring out and turning into a chocolate bar.
Around 2004, Cadbury started showing funny TV ads in the UK and Ireland. These ads featured a person and an animal (showing the person's happiness) trying to decide which chocolate bar to eat.
Glass and a Half Full Productions (2007–2011)
In 2007, Cadbury started a new way of advertising with their own company called "Glass And A Half Full Productions." For several years, their ads used famous songs like "In the Air Tonight" and "Don't Stop Me Now." These ads were often very creative and fun to watch.
Joyville (2012–present)
The "Joyville" campaign was all about an "organization made to bring joy to people." As part of this, they put chocolate fountains in shopping centers! The first ad for this campaign showed the new Dairy Milk Bubbly bar.
During the Joyville campaign in 2012, Cadbury Dairy Milk launched new flavors like Toffee Popcorn and Golden Biscuit Crunch. They also launched new Bubbly bars, including a mini version and a Mint Bubbly.
In 2014, the "Joyville" campaign changed to "Free the Joy." A TV ad for this campaign used the song "Yes Sir, I Can Boogie." They also changed the design of the Dairy Milk wrappers. You could scan a QR code on the pack to visit a website with "Free the Joy" moments.
In 2018, Cadbury decided to go back to what its founder believed in. Their ads started showing acts of kindness and generosity.
Marketing in India
Cadbury Dairy Milk is super popular in India. Cadbury's ads in India often show fun and innocent moments. One famous ad campaign used India's love for cricket to promote the chocolate. The Times of India even called it one of the best ads ever made in India!
In India, there's a tradition of eating something sweet before an important event to bring good luck. Cadbury used this idea in their ads, making Dairy Milk chocolates a regular treat in Indian homes. Today, Cadbury sells most of the chocolate in India, holding 70% of the market share.
Cool Facts About Cadbury Dairy Milk
- The solid chocolate in Dairy Milk bars was found by accident! John Cadbury was trying to find ways to use up extra cocoa butter.
- People in the UK often like their version of Cadbury Dairy Milk bars more than the ones made in the US.
- British Cadbury was not allowed to be sold in the US in 2015 for a while.
- Cadbury was one of the first companies to use heart-shaped boxes for chocolates.
- During World War II in 1941, the British government stopped fresh milk from being used for chocolate. So, Cadbury stopped making Dairy Milk bars and instead made "ration chocolate" from dried milk powder.
- Roald Dahl, the famous author who wrote Charlie and the Chocolate Factory, used to be a taste tester for Cadbury!
- About 350 bars of Dairy Milk are sold every year.
- Cadbury was one of the first companies to close its business on bank holidays, giving its workers a break.
Images for kids
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Dairy Milk sold at Heathrow Airport
