Chitale Bandhu Mithaiwale facts for kids
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Trade name
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Chitale Bandhu Mithaiwale |
|---|---|
| Private | |
| Industry | FMCG | Food Industry |
| Founded | Pune, Maharashtra, India in 1950 by Raghunathrao (Bhausaheb) Chitale. Bhilawadi, Maharashtra |
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Key people
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Lt. Raghunathrao (Bhausaheb) Chitale (1950 - 2016)
Lt. Narsinha (Rajabhau) Chitale (1953 - 2010) Madhav Chitale (Senior Partner, 1967 - present) Shrikrishna Chitale (Senior Partner, 1970 - present) Sanjay Chitale (Senior Partner, 1983 - present) Kedar Chitale (Partner, 2000 - present) Indraneel Chitale (Partner, 2011 - present) |
| Products | Sweets, Snacks & Savouries. |
Chitale Bandhu is a very popular Indian company. It is famous for its delicious snacks and sweets. The company is especially well-known in Maharashtra, a state in India.
It was started in 1950 by two brothers. Their names were Shri Raghunath Bhaskar Chitale (also known as Bhausaheb) and Narsinha Bhaskar Chitale (Rajabhau). Their very first shop opened in Pune. This is a big city in Maharashtra.
Even though most of their shops are in Maharashtra, their tasty products are sent all over India! Chitale Bandhu is super famous for its namkeen (savory snacks), especially bakarwadi. They also make a huge variety of sweets. They even send their snacks to other countries like the United States, Singapore, and Israel.
Imagine, they have over 60 different kinds of sweets! They also make 40 different kinds of savory snacks. Every day, thousands of customers visit their shops.
Contents
How Chitale Bandhu Started
From Milk to Snacks
The story of Chitale Bandhu began in the 1930s. Bhaskar Ganesh Chitale, known as B.G. Chitale, was a milk businessman. He lived in a small village called Limbgaon in Maharashtra.
Sadly, his cattle got sick and died. This caused a big loss for the Chitale family. In 1939, B.G. Chitale started a new business called Chitale Dairy. This was the beginning of the Chitale Group of industries.
His son, Raghunath Rao Chitale (Bhau Chitale), helped the business grow. He opened a shop in Mumbai in partnership. But in 1946, that partnership ended.
Raghunath Rao Chitale then moved to Pune. There, he and his brother Narsinha started selling milk. The milk came from Bhilawadi. Their milk business became very successful in Pune.
In 1950, they bought a shop. It was 500 square feet. In this shop, they started their new company, Chitale Bandhu Mithaiwale. This original shop is still open today! It is now the main office for Chitale Bandhu.
The Rise of Bakarwadi
Chitale Bandhu started selling bakarwadi in 1970. This snack became incredibly popular. Because so many people wanted bakarwadi, the company started using machines. These machines helped make sure every bakarwadi had the same perfect shape and size.
In the early 1990s, they sold about 300 kilograms of bakarwadi every day. Today, they sell about 3,000 kilograms daily! The bakarwadi really helped Chitale Bandhu's sales grow a lot.
To meet this huge demand, Narsinha (Rajabhau) Chitale visited Japan in the 1970s. He learned about new technology there. In 1989, Chitale Bandhu started making bakarwadi using semi-automatic machines. Later, they made the process fully automatic. Over the years, Chitale Bandhu opened many more shops around Pune.
Tasty Products
Snacks and Namkeen
Chitale Bandhu offers over 40 different types of namkeen. You can find these at their many shops. Some popular namkeen include:
They also sell chaat items like samosa and kachori.
Bakarwadi, a Special Snack
Chitale Bandhu has been famous for bakarwadi since the early 1970s. This snack was first made in Gujarat, but it became very popular in Maharashtra. Indraneel Chitale, one of the founder's grandsons, shared how it started. "In 1970, a person from Surat, Gujarat, showed Bhausaheb the bakarwadi."
Bakarwadi has been a part of traditional West Indian cooking for a long time. But many people believe that Bhausaheb Chitale helped make it super popular across India and even abroad. After bakarwadi was added to the menu, Chitale Bandhu's sales grew very quickly.
With new technology, the company made bakarwadi production automatic. This helped them make a lot more bakarwadi. Sales jumped from 300 kilos a day in 1970 to over 3,000 kilos a day by 2012!
Different Kinds of Sev
Chitale Bandhu has many types of sev, which is a crispy noodle-like snack. Here are some of them:
- Tikhat Jad (spicy and thick) Sev
- Sadhi (Normal-sized) Sev
- Zero-sized Sev
- Masala Sev
- Palak (Spinach) Sev
- Tomato Sev
Varieties of Chivda
The company is also known for selling different kinds of chivda, a crunchy mix. These include:
- Poha (Flattened rice) Chivda
- Maka (Corn) Chivda
- Potato Chivda
- Namkeen Mix
Delicious Sweets
Chitale Bandhu's menu has over 60 different kinds of sweets! Some of the sweets they sell are:
- Various types of halva (like almond and pineapple flavor)
- burfi
- Sweet rolls
- peda
- Laddu
- Jalebi (also called "Jilebi")
Popular Burfi Flavors
Here are some of the burfi sweets you can find at Chitale Bandhu:
- Kaju Katali (made from cashews)
- Anjir (Fig) Burfi
- Pista Burfi (made from pistachios)
- Malai Burfi (made from cream)
Sweet Rolls
The company also makes sweet rolls in different flavors. These include:
- gulkand (rose petal jam)
- Mango
- Anjir (fig)
- Cashew-apple
Shops and Delivery
Chitale Bandhu has more than 75 shops (called franchises) all over Maharashtra. They also have a big network of distributors. These distributors make sure their products are available everywhere, both inside and outside the state.
Sending Products Abroad
Chitale Bandhu sends its products to many countries around the world. You can find their snacks and sweets in:
- Countries in the European Union
- The United States
- South East Asia
- Middle East Gulf Countries
- Australia
The company has special distributors in big export markets like Australia, Europe, and Scandinavia. They are also growing into other markets.
