Fernando Grostein Andrade facts for kids
Quick facts for kids
Fernando Grostein Andrade
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| Born | January 30, 1981 São Paulo, Brazil
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| Occupation | Filmmaker |
| Spouse(s) | Fernando Siqueira |
Fernando Grostein Andrade (born January 30, 1981, in São Paulo, Brazil) is a Brazilian filmmaker. He directs movies, produces films, writes scripts, and is also a media entrepreneur. He writes for important magazines and newspapers in Brazil.
Fernando is well-known for his documentary film Quebrando o Tabu. This film talks about different ways to handle big social problems. It features important people like former Brazilian president Fernando Henrique Cardoso and former US presidents Bill Clinton and Jimmy Carter. In 2012, the film was made into an international version. This version was narrated by the famous actor Morgan Freeman. The project also grew into a huge online platform that supports human rights. It has over 15 million followers on Facebook and Instagram.
His most recent movie, Abe, was chosen for the Sundance Film Festival in 2019. It stars Noah Schnapp and Seu Jorge. Fernando was also named a Young Global Leader by the World Economic Forum in 2019. He started Spray Media, a company that creates content for movies, YouTube, and brands.
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Fernando's Journey in Film
Fernando studied Business Administration before taking courses in directing and screenwriting. He started working in communication at a young age. At 15, he worked at an advertising agency and a radio station. By 16, he was writing articles for Trip magazine.
Quebrando o Tabu: A Film About Big Ideas
In 2011, Fernando released his documentary Quebrando o Tabu. This film explores different ways to approach complex social issues. Former Brazilian president Fernando Henrique Cardoso hosts the film. It was filmed in 18 cities around the world. The documentary includes interviews with many important people. These include former US presidents Jimmy Carter and Bill Clinton.
Later, the film was adapted for audiences in Europe and America. This version was called Breaking the Taboo. It was produced by Richard Branson and narrated by Morgan Freeman. The movie won an award for Best Documentary at the Grande Prêmio do Cinema Brasileiro.
The film had a big impact in Brazil. It started many discussions in the media, schools, and even in the Brazilian Congress. Veja magazine published a long article about the film. It also became the cover story for Trip magazine. The documentary received great reviews from newspapers like Folha de S. Paulo and The Guardian.
Today, Quebrando o Tabu is a major online platform. It supports human rights and has a very high engagement rate on Facebook. It has 15 million followers across Facebook and Instagram.
In 2018, the Quebrando o Tabu project became a TV series. Fernando works as the show runner for this series. The show won the Mipcom Award in 2019. It also received a Gold World Medal at the New York TV and Film Festival in 2019. The show is broadcast on the Brazilian network GNT. Each episode discusses a different important topic. These topics include privacy, democracy, and racism. Experts help to lead helpful discussions on each subject. Fernando created the series and has directed many episodes.
Movies and TV Shows by Fernando
In 2001, Fernando directed his first short film, De Morango. It was shown at several film festivals.
In 2003, Fernando traveled with the musician Caetano Veloso. He documented Caetano's experiences for 42 days. This project became the documentary Wandering Heart. It showed a different side of the famous composer. The film included other filmmakers like Michelangelo Antonioni. Paramount released it in Brazil. Critics praised the film. One critic called it "the most revealing portrait of Caetano." Another described it as "the best film in the recent trend of documentaries on Brazilian musicians."
In 2010, Fernando directed a short documentary called Jornal do Futuro. It showed how the newspaper Folha de S. Paulo changed when it launched its online platform.
In 2012, Fernando directed the short film Cine Rincão. This film tells the inspiring story of Paulo Eduardo. He was a young man from a poor area of São Paulo. He learned about filmmaking and built Cine Rincão. This was a theater that offered free movie screenings for children and young people in his community. The film was chosen for a competition at the Venice Film Festival in 2012.
In 2014, Fernando directed the movie Na Quebrada. This film was made with Globo Filmes. It is based on real events. The movie follows a group of young people from low-income areas. They find a new way to share their ideas and feelings through cinema.
Fernando directed and produced 5 episodes of the TV series Jailers. This show won an award in 2017. In 2019, it was made into a movie called Carcereiros: O Filme, which Fernando also produced.
In 2019, he finished the documentary Encarcerados. This film shows the daily lives of people who work in prisons in São Paulo. It was selected for film festivals in Rio de Janeiro and São Paulo.
In 2020, Fernando released his first English-language movie, Abe'. It tells the story of a 12-year-old boy from Brooklyn. He tries to bring together the different sides of his family through cooking. He gets help from a chef. The movie was chosen for the Sundance Film Festival in 2019. It received very positive reviews. The Hollywood Reporter called it "an appetizing fusion of diverse influences." IndieWire said it was "Sundance’s most charming film." Variety praised the directing, saying it was done with "energy and enthusiasm." The movie was accepted into 26 festivals around the world.
Creative Work in Advertising
Fernando has directed over 100 advertisements through his company, Spray Filmes. He was in charge of the Brazilian Coca-Cola Christmas Campaign in 2015. He also produced the "Kombi Last Wishes" campaign for Volkswagen. This campaign won several awards at the Cannes Lions Festival in 2014.
He has also directed other well-known campaigns for big brands like Nestlé and Mitsubishi. He also directed music videos for artists like Sandy & Junior and Luan Santana.
Other Important Projects
Fernando also does important social work. He helped restart a theater group called Do Lado de Cá. This group was made up of people in a special facility. The actors from this group later starred in his movie Na Quebrada. Some scenes for the movie were even filmed inside that facility. Members of the theater group have since worked on other professional productions.
In 2019, Fernando was chosen as a Young Global Leader by the World Economic Forum. This group includes important leaders from around the world.
He also helped start an educational project called Mapa Educação. This program began in 2014. Its goal is to make education a top priority in national elections. The movement has organized many discussions with experts. It has also encouraged politicians to keep their promises to improve education in Brazil. The movement is currently studying what students themselves want for their education.
Fernando is the founder of Spray Media. This company produces many types of films, ads, and other content. It also helped create NWB, a company that manages large internet channels. This includes Desimpedidos, the biggest soccer YouTube channel in Latin America.
He also organized a campaign called "Parada Gay na Radio." In this campaign, many radio stations played only songs by artists who are gay. This was to help fight against unfair treatment in Brazil.
Because of his work with documentaries, Fernando gives talks in Brazil and around the world. In 2014, he spoke at Harvard University. He presented a short film about his work that has been viewed over 700,000 times.
He writes columns for VEJA magazine and the newspaper Folha de S. Paulo. These are two of the most popular publications in Brazil.
His YouTube channel, @grosteinandrade, has many followers. A video he made about his personal journey was featured in a full-page article in Folha de S. Paulo in 2017. Fernando has also been interviewed on popular TV shows in Brazil.
In 2011, GQ Magazine named him one of their Men of the Year.
Awards and Recognition
Fernando has won several awards for his work. He received 2 Golden Cannes Lions and 5 Bronze Cannes Lions for his campaign Kombi Last Wishes. He also won awards for another campaign called EOS Conversível. He was a finalist in the 2012 Your Film Festival.
In 2017, the series Jailers won an award in Cannes. Fernando directed some of the episodes for this show.
His project Quebrando o Tabu has also received many honors. Besides the Audience Award for Best Documentary in 2012, it won the Mipcom Award in 2019. It also received a Gold Medal Award at the New York TV and Film Festival in 2019. The project has also been recognized by the Canadian General Consulate in Brazil.
In 2019, his movie Abe won the Jury Prize at the Kinder Film Festival in Vienna. It also won the Audience Award for Best Narrative at the Washington Jewish Film Festival.
About Fernando's Family
Fernando is the son of Marta Dora Grostein and Mario Escobar de Andrade. His father passed away in 1991. He is the brother of the TV host Luciano Huck. Fernando currently lives in Los Angeles with his husband, actor Fernando Siqueira.
