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Pura Lopez
PURA LOPEZ.jpg
Born
Pura Lopez Segarra

(1962-09-29) 29 September 1962 (age 62)
Occupation Shoe designer
Years active 1986–present
Parents
  • Antonio López Moreno (father)
  • Josefina Segarra García (mother)

Pura Lopez (born on September 29, 1962) is a famous Spanish shoe designer. She was born in Elche, Spain. Pura Lopez is in charge of the design team for her own shoe brand, also called Pura Lopez.

She designs shoes for members of the Royal Family and for Spanish movies.

Early Life and Career Start

Pura Lopez grew up in Elche, Alicante, Spain. Her father, Antonio Lopez Moreno, started a family shoe business in 1964. So, Pura was always around shoes and how they were made. This helped her learn a lot about shoe design and how to build them.

Even though she loved art, Pura didn't first plan to work in the shoe or fashion world. In 1979, she began studying Interior Design in Alicante. Then, in 1981, she studied Fashion Design in Valencia.

In 1984, Pura went to New York City to take a special course in Clothing Fashion Design. A year later, she moved to Milan, Italy. There, she learned how to design and make shoes at the ARSUTORIA School. This was a very important time for her. She was always connected to the fashion world. She went to many fashion shows to learn about new trends.

In 1986, Pura Lopez joined her family's business. She started working in the design and production areas. Soon after, her family decided to create a new brand for women's shoes.

The Pura Lopez Brand

In 1987, the idea for the Pura Lopez brand was created. The brand was made for a woman who loves fashion, is very feminine, but also strong. The family decided to name the new brand after Pura, its creator.

Today, Pura and her brother, Antonio Lopez Segarra, run the company. Pura leads the Design Department, and Antonio is the CEO.

Pura Lopez shoes are known for their soft, pastel colors. These colors change with each season. Pura designs shoes with high heels and platforms that are still very stable. Her motto is: "Your shoes should inspire you to walk." She believes shoes are a main accessory for women and show their style.

The Pura Lopez brand is part of the family business, Dalph International, which started in 1956.

Achievements and Recognition

Pura Lopez's shoes became very popular on fashion runways. Her designs are used by famous designers like Juanjo Oliva and Andrés Sardá. She also works with other big fashion houses and takes part in Madrid Fashion Week.

In 1998, Pura Lopez showed off Spanish shoe design at the 1998 Lisbon World Exposition in Lisbon, Portugal.

Pura Lopez creates special shoes for members of European royal families. For example, she has designed shoes for Mary Donaldson, Mary, Crown Princess of Denmark, and Queen Letizia of Spain. Queen Letizia often wears Pura Lopez shoes for important events.

A very special moment for Pura Lopez was on May 22, 2004. This was the wedding day of Queen Letizia of Spain and King Felipe VI. The bride wore a dress by a Spanish designer and Pura Lopez shoes! Other guests, like Infanta Cristina of Spain, also wore Pura Lopez shoes.

Millions of people watched the wedding around the world. After that, Pura Lopez became a very popular designer for wedding shoes.

In 2009, she received the Fuenso International Shoe Award. On March 30, 2012, she was named the best businesswoman of the year by a group of business leaders.

Today, Pura Lopez shoes are sold in over 1,000 places worldwide. You can find them in fashion boutiques and big department stores like Galeries Lafayette in Paris, France. The shoes usually cost about 250 to 350 euros. In February 2012, Pura Lopez opened her first showroom in Milan, Italy.

Shoe Design and Production

Pura Lopez creates two new collections every year. Each collection can have up to 200 different styles! She designs for all kinds of women, thinking about their height and what time of day they might wear the shoes.

First, she designs shoes for high fashion runways. Then, she creates classic styles, elegant styles, and more conservative ones. After designing many models, she chooses the most interesting ones to produce.

Pura Lopez shoes are made in eight factories owned by the company in Elche, Spain. They use only Italian leather. They also use both modern and old ways of making shoes. The designer likes to use different textures and sometimes gives the leather a "vintage effect." This makes the shoes look even better as they are worn.

The company can produce up to 1,800 pairs of shoes per week on each of its five production lines. Since 2009, Pura Lopez has also started to design and sell bags that match her shoe collections.

Shoes in Cinema

Pura Lopez's shoe designs have appeared in several movies. These include La Dama Boba, Insomnia, and Kika. Her shoes were also in the French movie Asterix and Obelix.

Her shoes were especially featured in the movie Manolete, starring Adrien Brody. Pura Lopez was asked to design the shoes for Penélope Cruz in the film. The shoes she created showed the glamour of women in the 1940s, a time when platforms and high heels were very popular.

Pura Lopez enjoyed working in the movie industry. It allowed her to be very creative without many rules.

Many celebrities wear Pura Lopez shoes, including Kylie Minogue, Monica, Penélope Cruz, Isabelle Fuhrman, Lea Michele, and Kim Kardashian.

Interesting Facts About Pura Lopez

  • Pura Lopez doesn't like to repeat designs. She always changes her models, even a little bit, between collections. This takes a lot of time. She and her team often spend days choosing the right colors and materials.
  • Once, Pura designed a special shoe just for herself. But she loved it so much that she decided to add it to her main collection!
  • Queen Letizia of Spain, who is known for her great fashion sense, often wears Pura Lopez shoes.
  • Pura Lopez doesn't usually give many interviews. She prefers to visit fashion fairs and presentations without being noticed.

See also

Kids robot.svg In Spanish: Pura López para niños

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