Shiatzy Chen facts for kids
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Privately owned | |
Industry | Fashion |
Founded | 1978 |
Founder | Wang Chen Tsai-Hsia (王陳彩霞); Wang Yuan-hong (王元宏) |
Headquarters | , |
Number of locations
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Stores around the world |
Key people
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Wang Chen Tsai-Hsia (王陳彩霞), head designer; Harry Wang (王子玮), CEO |
Products | Fancy clothing and accessories |
Subsidiaries | Cha Cha Thé/采采食茶文化 |
Shiatzy Chen (Chinese: 夏姿.陳; pinyin: Xiàzī Chén) is a famous fashion company from Taiwan. It was started in 1978 by a talented designer named Wang Chen Tsai-Hsia and her husband, Wang Yuan-Hong. The company is known for its special style called "neo-Chinese chic." This style mixes beautiful traditional Chinese clothing and crafts with modern Western fashion.
Contents
The Story of Shiatzy Chen
How It All Started
In 1978, Wang Chen Tsai-Hsia and her husband, Wang Yuan-hong, began their fashion journey. Wang Yuan-hong was already working with textiles, which are fabrics used for clothes. Together, they created the Shiatzy International Company Limited.
Growing the Brand
By 1987, Shiatzy Chen started making clothes for men too. They even offered special traditional Chinese robes called changpao for weddings. A very popular item they make is their warm, quilted winter jackets. These jackets come in many styles, fabrics, and colors.
Learning and Expanding Globally
In 1990, Shiatzy Chen opened a special studio in Paris, France. This was to learn more about how Western clothes are made. This studio also helps train new designers and dressmakers from Taiwan. In 2001, the company opened its first big store in Paris.
Entering the Chinese Market
In 2003, Harry Wang, the son of the founders, became the CEO. He helped the company grow into China. In 2005, they opened a large store in Shanghai, a major city in China. More stores soon opened in Hong Kong and Beijing. The company hoped to have 50 stores in mainland China by 2010. They already had 48 stores in Taiwan.
Getting Noticed
Shiatzy Chen quickly became well-known. The Financial Times newspaper in London listed it as a top brand in 2004. The Wall Street Journal Asia also called it the most popular fashion brand in Taiwan.
New Factory and Products
In 2007, Shiatzy Chen built a second factory in Shanghai. It was very large, covering 6000 square meters. This factory could employ over 1,000 people, including skilled dressmakers and embroiderers. The company also started selling accessories and even furniture in their main stores in Taipei, Shanghai, and Paris.
Fashion Week Debut
On October 5, 2008, Shiatzy Chen showed its designs at Paris Fashion Week for the first time. This was a huge step, making them only the second Taiwanese design house to officially show there. They presented their beautiful collections in Paris in the years that followed. In 2009, the company became a member of a special French fashion group called the Chambre syndicale du prêt-à-porter.
Special Exhibitions and Collaborations
In 2010, Shiatzy Chen held an amazing exhibition. They showed 100 dresses with flower themes at the Taipei International Flora Exposition. This show had the longest catwalk ever seen in Taiwan's fashion history.
Tea and Fashion
In June 2010, Shiatzy Chen teamed up with a tea company called Cha Cha Thé. This tea company is owned by Jack Wang, Harry Wang's brother. They opened a special sales area in a famous department store in Paris, Galeries Lafayette. They also opened a tea lounge in Taipei. By 2011, the company's sales were about US$60 million.
Recent Achievements
In 2017, Shiatzy Chen opened a new store on Avenue Montaigne in Paris. This street is famous for luxury brands, and Shiatzy Chen was the first Asian brand to open there. In 2018, the brand worked with Disney to create a special collection of clothes.
In October 2020, the brand launched a sporty spring collection. This collection was inspired by the legendary female warrior Hua Mulan. Madame Wang, the head designer, tried new things like embroidering on cotton and using fresh fabrics such as gingham.
Who Wears Shiatzy Chen?
Shiatzy Chen is one of the few fashion brands from Taiwan that has customers all over the world. Many famous people wear their clothes. This includes the former President of Taiwan, Ma Ying-jeou, and Taiwanese celebrities like Dee Shu, Patty Hou, Wang Leehom, and Aska Yang. Important business people like Pansy Ho also wear their designs. Even British celebrities such as Elizabeth Hurley and Victoria Beckham have worn Shiatzy Chen. Most of the company's money comes from sales in Taiwan.
Exhibitions Featuring Shiatzy Chen
- The Evergreen Classic – Transformation of the Qipao - Hong Kong Museum of History (June 23 to September 13, 2010). Some of Shiatzy Chen's designs, inspired by the traditional Chinese qipao dress, were shown in this exhibition.
Images for kids
See also
- List of companies of Taiwan