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Tonka
Formerly
  • Mound Metalcraft (1946–55)
  • Tonka Toys Inc. (1955–91)
Joint venture
Fate Acquired by Hasbro in 1991, becoming a brand of it
Founded June 22, 1946; 78 years ago (June 22, 1946) in Mound, Minnesota
Founder
  • Lynn Everett Baker,
  • Avery F. Crounse,
  • Alvin F. Tesch
Headquarters ,
Key people
Russell L. Wenkstern
Products Toys and games
Owner
  • Hasbro
    (1991–1998)
  • Funrise Toys
    (1998–2020)
  • Basic Fun!
    (2020–present)
Subsidiaries
  • Mell Manufacturing Co. (1964)
  • Kenner Parker (1987)
  • Palitoy (1987)

Tonka is a well-known American brand that makes toy trucks. The company is famous for its strong, steel toy models of construction vehicles and other machinery. Today, another company called Maisto International, which makes small metal toy cars, uses the Tonka name for its own line of toy trucks.

History of Tonka

Tonka started in 1946 in Mound, Minnesota. It was first called "Mound Metalcraft" and made tools for gardening. Three friends, Lynn Everett Baker, Avery F. Crounse, and Alvin F. Tesch, started the company. They worked in an old schoolhouse.

The company that used the building before them, Streater Company, had made some toy trucks. The owners of Streater Company were not interested in making toys anymore. So, they offered the toy designs to Mound Metalcraft. The three friends thought making toys could be a good side business.

1960's Tonka Truck
A Tonka truck from the 1960s

Alvin Tesch improved the toy truck designs. A new logo was created by Erling Eklof. Soon, selling metal toys became the main business for the company. The logo was based on a drawing by Donald B. Olson, who later became a chief engineer for the company. The word tanka in the logo comes from the Dakota language. It means "great" or "big."

In November 1955, Mound Metalcraft changed its name to "Tonka Toys Incorporated." From 1947 to 1957, their logo was an oval. It showed the Tonka Toys name in red, with blue ocean waves and seagulls. This was a nod to nearby Lake Minnetonka.

The logo changed a few times over the years. From 1958 to 1961, it no longer had seagulls. The colors also changed to white, grey, and red. In 1963, the colors became red and gold. By 1978, the oval was removed, and the company just used the name Tonka on its toys.

In 1964, Tonka bought a company called Mell Manufacturing Company. This allowed Tonka to make barbecue grills, which they sold as Tonka Firebowl.

70's Tonka Semi Truck
A Tonka car carrier from the late 1970s

In 1987, Tonka bought another big toy company called Kenner Parker. This purchase cost a lot of money. Because of this, Tonka itself needed to find a buyer. In 1991, a company called Hasbro bought Tonka. Tonka's main office moved from Minnesota to Hasbro's location in Pawtucket, Rhode Island.

Later, in 1998, Hasbro made a deal with Funrise Toys. Funrise Toys started making and selling Tonka trucks. These new trucks sometimes had lights and sounds. This agreement ended in 2020. Now, Basic Fun! makes Tonka toys. Basic Fun! also makes other popular toys like Care Bears and My Little Pony.

What Tonka Makes

Tonka has made many different kinds of toys. Besides trucks, they have made dolls like Star Fairies and Maple Town. They also made toys for girls like Keypers. For boys, they made toys like Gobots and Rock Lords. Tonka was also the first company to make the popular Pound Puppies toys.

Tonka also got into making video games. They released games like Tonka Raceway. They even sold the Sega Master System game console for a while. However, Tonka was not very experienced with video games. So, the Master System did not sell well for them.

In 2001, Tonka trucks were added to the National Toy Hall of Fame. This is a special place that honors famous toys. There is also a museum in Winifred, Montana, that has over 3,000 Tonka toys! In 2002, Ford even worked with Tonka to create a special concept truck called the Mighty F-350.

Tonka in Movies and Games

Tonka toys have also appeared in video games and TV shows.

Video Games

Thirteen video games based on Tonka toys were released between 1996 and 2006.

Game Title Release Date Developer Publisher
Tonka Construction August 20, 1996 Vortex Media Arts Hasbro Interactive
Tonka Search & Rescue October 15, 1997 Media Station
Tonka Garage April 7, 1998
Tonka Construction 2 October 2, 1999 ImaginEngine
Magellan Interactive
Tonka Raceway December 6, 1999 Media Station
Tonka Space Station November 6, 2000 Data Design Interactive
Tonka Monster Trucks September 25, 2001 Data Design Interactive Infogrames Interactive
Tonka Search & Rescue 2 November 15, 2002 Artech Studios
Tonka Construction Site May 30, 2002 Cosmigo TDK Mediactive
Tonka Town Late 2003 ImaginEngine Atari Interactive
Tonka: Rescue Patrol November 18, 2003 Lucky Chicken Games TDK Mediactive
Tonka Firefighter February 27, 2004 Boston Animation, Inc. Atari Interactive
Tonka: On the Job November 15, 2006 Webfoot Technologies THQ

TV Shows

Title Premiere date End date Network Note
Challenge of the GoBots September 8, 1984 1985 First-run syndication co-production with Hanna-Barbera Productions
Pound Puppies September 13, 1986 December 19, 1987 ABC

TV Movies and Specials

Title Premiere date Network Co-production with
Star Fairies October 26, 1985 Syndication Hanna-Barbera Productions
Pound Puppies ABC

Films

# Title Release date Co-production with
1 GoBots: Battle of the Rock Lords March 21, 1986 Hanna-Barbera Productions and Clubhouse Pictures
2 Pound Puppies and the Legend of Big Paw March 18, 1988 Tristar Pictures, Carolco Pictures, Atlantic/Kushner-Locke, The Maltese Companies, Cuckoo's Nest Studio, and Wang Film Productions
3 Tonka Tough Truck Adventures: The Biggest Show on Wheels! (Direct-to-Video; CGI) September 28, 2004 Hasbro Studios, SD Entertainment, and Paramount Home Entertainment

In 2012, there were plans to make an animated movie based on the Tonka trucks. It was going to be made by Sony Pictures Animation and Hasbro Studios.

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