JioSaavn facts for kids
 |
|
JioSaavn music on Android version 8.6.1 (March 2022), showcasing the app's Home tab.
|
|
| Developer |
|
|---|---|
| Key people | Sahas Malhotra (CEO) (2022–present) |
| Launch date | 2007 (as Saavn) 2018 (as JioSaavn) |
| Platform(s) | |
| Pricing model | ₹99 per month on Android / ₹119 per month via iTunes on iOS ₹749 per year on Android and iOS |
| Availability | Worldwide |
JioSaavn is a popular music streaming service from India. It lets you listen to millions of songs in many different languages. You can find songs in Hindi, Marathi, English, Malayalam, Bengali, Kannada, Tamil, Telugu, Bhojpuri, Punjabi, Chhattisgarhi, and other Indian languages.
The company started in 2007 as Saavn. Since then, it has collected rights to over 80 million music tracks. JioSaavn is a freemium service. This means you can use its basic features for free, but you might see ads or have some limits. If you pay for a subscription, you get extra features like better sound quality and the ability to download music to listen offline.
In March 2018, Saavn announced it would join with JioMusic. This big deal was worth more than $1 billion. The merger finished in December 2018, and Saavn was renamed JioSaavn.
Contents
The Story of JioSaavn
JioSaavn started in 2006 as BODVOD Network. At first, it helped share Hindi movie content with businesses in North America. In 2009, Saavn changed its main focus. It became a place for people to find and enjoy Bollywood and other Indian music. That's when its main product, Saavn.com, was launched for regular users. Today, it is one of the biggest places to find Bollywood and other Indian entertainment around the world.
On March 23, 2018, a company called Reliance Industries bought most of Saavn and its digital music service, JioMusic. They combined them into JioSaavn. This big deal was valued at over US$1 billion!
What JioSaavn Offers
JioSaavn has a special version called JioSaavn Pro. This paid service lets you listen to music without ads and with better sound quality. You can also download songs to listen to them even when you don't have internet. JioSaavn also has mobile apps for Android and iOS phones.
In April 2015, Saavn added a social feature. This allowed users to follow friends and famous people. You could also share songs or playlists and chat about music in real time.
How JioSaavn Makes Money
JioSaavn makes money in two main ways. One way is through digital advertising. This means you hear or see ads if you use the free service. The other way is through subscriptions. People pay for JioSaavn Pro to get an ad-free experience and listen to music offline.
Working with Other Companies
Working with Amazon
JioSaavn was one of the first music streaming services in India to be available on Amazon's voice assistant, Alexa. This happened in October 2017.
Working with Shazam
In 2013, Shazam, an app that identifies songs, partnered with Saavn. This meant Shazam's music database included Saavn's huge collection of songs. Saavn wanted to give its users a better listening experience, especially for popular Indian music styles like bhangra, devotional, ghazals, Carnatic, and regional languages.
Working with Twitter
Saavn launched its radio feature in 2013. Later, it partnered with Twitter to let people request songs using the special Twitter handle @SaavnRadio.
Apps for Different Devices
In 2010, Saavn released its first mobile app for Android phones. Soon after, it launched an app for iOS (iPhones). The iOS app has received many good reviews. In 2011, Saavn also added an app for the Chrome Web Store and later for Microsoft Store on Windows 10.
Working with Facebook
In December 2011, Saavn became Facebook's first global and Indian partner for its Open Graph platform. This allowed users to listen to Saavn's songs using their Facebook logins. They could also listen to music directly from Facebook. In just three days after this launch, the number of visitors to Saavn.com doubled! Nearly half of Saavn's users connect through Facebook.
Working with Sony Music
In 2012, Saavn partnered with Sony Music to get access to Sony's entire music collection.
Other Important Partners
Saavn has partnered with over 900 music labels. These include big names like Universal Music Group, Sony Music, T-Series, Tips, YRF, Saregama, Zee Music Company, Eros Music, Warner Music Group, and many independent labels. Saavn also works with global brands like AT&T, Bose, Lays, General Motors, Nokia, Samsung, and Western Union.
Working with Celebrities
In 2014, Saavn teamed up with popular Bollywood actor Ranbir Kapoor. He joined Saavn to help with marketing ideas and business growth. Ranbir Kapoor was interested in helping to "guide the brand" and "connect with the next generation of music listeners." This partnership led to several ad campaigns that were very popular, getting over 7 million views on YouTube. Ranbir Kapoor is also a part-owner of Saavn.
Helping the Community
In February 2015, Saavn partnered with a non-profit group called Akshaya Patra Foundation. They launched a program called #MusicForMeals. For every hour of music streamed on Saavn, the company helps provide meals to school children through Akshaya Patra's network.
Saavn also works with the Internet and Mobile Association of India (IAMAI). This group helps mobile and online services in India. In May 2015, Saavn's co-founder and president, Vinodh Bhat, became the vice-chairman of IAMAI.
Changing to a Paid Service (Outside India)
Starting in November 2016, Saavn began to change its model outside of India. It started offering free listening for only 30 days. After that, users had to pay a monthly fee of $4.99 to continue listening. In India, a free option with ads is still available.
JioSaavn's Original Shows and Music
Saavn Artist in Residence
In 2016, Saavn started its Artist In Residence (AiR) program. This program helps independent artists, and the first artist was Nucleya.
Saavn Originals
Saavn also started creating its own audio shows, called Saavn Original Programming. These are not just music. They include shows about Bollywood, comedy, storytelling, and even cricket. Some popular audio shows are No Filter Neha, Qisson ka Kona with Neelesh Misra, Trial by Error: The Aarushi Files, and Kahaani Express.
Saavn Verified Artists
Saavn gives a special badge to authentic artists on their profiles. This helps users know that the artist's profile is real.
Artist Originals
In early 2017, JioSaavn launched Artist Originals (AO). This program helps release and promote new music from South Asian artists, songwriters, and producers from all over the world. JioSaavn was the first streaming app in India to offer its own original audio programs. Many artists have released songs through this program, including Naezy, DJ Sickick, Prateek Kuhad, Zack Knight, Jasmin Walia, Sandunes, The PropheC, Shadow and Light, and Raxstar.
Spotted Program
Warner Music India and JioSaavn created a program called ‘Spotted’. This program helps new artists get discovered. It brings together different parts of the music world to help artists reach their full potential. JioSaavn works with Warner Music India to release audio and video content. This partnership helps create a good environment for creative artists.
Other Music Services
- Gaana
- Spotify
- YouTube Music
- apple Music
