Mövenpick Ice Cream facts for kids
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| Owner | Nestlé/Froneri |
|---|---|
| Country | Switzerland |
| Introduced | 19 July 1948 |
| Markets | Worldwide |
| Tagline | The Art of Swiss Icecream |
| Website | movenpick-icecream.com |
Mövenpick Ice Cream is a popular ice cream brand that started in Switzerland. It was first made by Nestlé. Since 2016, a company called Froneri has been making it. Froneri is a joint company formed by Nestlé and another ice cream company, R&R Ice Cream.
Contents
The Story of Mövenpick Ice Cream
How Mövenpick Began
The very first Mövenpick restaurant opened its doors in Zürich, Switzerland, on July 19, 1948. It was started by a person named Ueli Prager. By 1958, there were eight Mövenpick restaurants across Switzerland. Ueli Prager continued to manage the Mövenpick group, which is now known as Mövenpick Hotels & Resorts, until 1991.
Making the Ice Cream
In the 1960s, Mövenpick ice cream was made only for its own restaurants. A special factory was built in Bursins in 1972 to make the ice cream. However, the production has since moved to a bigger factory in Rorschach.
Growing Around the World
In 1974, a German ice cream maker named Theo Schöller was given permission to sell Mövenpick ice cream in Germany. Later, in 2002, Nestlé bought the Scholler Holding Group. This deal allowed Nestlé to sell Mövenpick in some European countries.
In April 2003, Nestlé bought the worldwide rights for Mövenpick ice cream from the hotel group. This created a new business unit called "Swiss Premium Ice Cream." By 2014, this business was run by "Nestlé Super Premium," based in Vevey, Switzerland. Then, in 2016, Mövenpick became one of the brands that Nestlé brought into the new company, Froneri.
Main Production Areas
The main place where Mövenpick ice cream is made is in Switzerland. For countries in the Middle East, the ice cream is made in a Nestlé factory in Egypt, following Halal rules.
Mövenpick also works with other companies to make and sell its ice cream in countries like Germany, Norway, Sweden, Finland, Egypt, and Saudi Arabia.
Special Ice Cream Making Process
In 2006, Nestlé Schöller announced a new way to make ice cream. This special process helps create tiny ice crystals and bubbles as the ice cream freezes. This means the ice cream can have less fat (30% to 40% less!) but still be super creamy and full of flavor. This process was used for popular flavors like Bourbon Vanilla, Chocolate Chips, Strawberry Cream, and Maple Walnuts.
Making Ice Cream in Different Countries
Mövenpick ice cream is made in various places around the world through special agreements.
Canada
In the 1990s, Mövenpick ice cream was made in Simcoe, Canada. Later, other companies took over the production, but it eventually stopped in Canada in 2010.
Egypt
In 2013, Nestlé improved its ice cream factory in Egypt. This factory now makes Mövenpick ice creams that are sent to Malaysia.
Germany
Nestlé makes Mövenpick ice cream in Germany. They also sold some of their production facilities to another ice cream maker, Rosen Eiskrem GmbH, in 2007.
New Zealand
In 1998, a New Zealand company called Southern Fresh Milk Company signed a big contract to make Mövenpick ice cream for Asia and Australia. They were supposed to make many different flavors. However, there were some problems with the contract, and Southern Fresh stopped making Mövenpick ice cream in 2001.
Later, in 2003, another company in New Zealand, Chateau Creme Delight Ice Cream, continued to make Mövenpick ice creams. Today, Emerald Foods makes Mövenpick products in New Zealand.
Pakistan
Since the 1990s, a company called Ambrosia International Limited has been making Mövenpick ice creams in Pakistan. The JOFA Group has been the main company selling the brand there since 2002.
Saudi Arabia
From the late 1980s until 2009, SADAFCO made Mövenpick products in Saudi Arabia. Since 2011, Mohammed Khaled Alkhulaidi Trading Establishment (MKKTE) has been the main company importing and selling Mövenpick ice cream to hotels and stores across the kingdom.
Sweden
In 2011, a Swedish ice cream maker called Triumf Glass started selling Mövenpick Classic flavors in Sweden. These included Almond & Vanilla, Caramelita, Maple Walnut, Strawberry, Swiss Chocolate, and Vanilla Dream.
United States
Mövenpick ice cream was first made in America in the late 1980s by Sunnyside Farms Dairy in Turlock, California.
Ice Cream Flavors and Sorbets
Mövenpick has introduced many exciting flavors over the years. Here are a few examples:
| Year | New flavor/s launched | Notes |
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| 1994 |
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| 2001 |
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These were part of a special Summer Limited Edition. |
| 2003 |
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The Chocolate Truffle flavor won an award in New Zealand. |
| 2007 |
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These were new flavors added to the "All Natural" range. |
| 2010 |
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The Double Cream & Meringues flavor won a gold award. |
| March 2011 |
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These were part of the "Creation" and "Harmony" ranges. |
| April 2013 |
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This was the special "Ice creation of the Summer." |
Ice Cream of the Year Awards
Mövenpick has an annual "Ice cream of the year" award, which started around 1988. There's also a "Winter ice cream of the year" award, which began in 1995.
| Year | Award | Flavor | Notes |
|---|---|---|---|
| 1997 | Ice cream of the year | Creme Apricot | Customers at Mövenpick hotels and restaurants voted for this flavor. |
| 2002 | Ice cream of the year | Mango Crème Fraîche | Mövenpick said this was the first time crème fraîche was used in their ice cream. |
| 2003 | Ice cream of the year | Panna cotta | Three different panna cotta ice creams were chosen. |
| 2013 | Ice cream creation of the Winter | Creme Vanillekipferl |
Yogurts
Mövenpick also makes special low-fat yogurts. These were first sold in Germany in 2013. In 2017, some of the special Winter yogurt flavors included cherry-chocolate, vanilla, and plum-cinnamon.
Where You Can Find Mövenpick Ice Cream
Mövenpick ice cream was originally only sold in their restaurants in Switzerland. But by 2011, it was sold in almost 40 countries! You can find Mövenpick products in stores, special ice cream shops, hotels, and restaurants.
The special Mövenpick shops are called "dessert cafes," "parlours," "Mövenpick boutiques," or "ice cream galleries." They are known for making delicious desserts using Mövenpick ice creams.
In Stores
In 1992, Mövenpick started selling its ice cream in Canadian supermarkets in smaller, round tubs, similar to other premium ice cream brands.
By 1999, six Mövenpick ice cream flavors were available in convenience stores in Japan. In 2008, four flavors of Mövenpick ice cream began to be sold in Tesco supermarkets in England. In 2013, Mövenpick also made a deal with Ocado supermarkets in England to sell their ice cream.
In 2007, Hemglass, a company with ice cream vans, became the only seller of Mövenpick products in Sweden from their vans. In 2016, Mövenpick started selling ice cream in 500ml tubs in supermarkets again, offering flavors like Vanilla Dream, Swiss Chocolate, and Strawberry.
Mövenpick Stores
Mövenpick has opened many special ice cream stores around the world.
Asia Pacific
Australia Mövenpick stores first opened in Australia in Sydney and the Gold Coast. More stores opened in places like Bondi Beach, Cairns, Manly, and Melbourne. By 2010, there were 11 stores across Australia. In 2011, the first special "boutique café" opened in Melbourne. In 2015, a store opened in Adelaide, and in 2016, one opened in Canberra.
China In December 2016, the first Mövenpick store in China opened in a shopping mall in Guangzhou.
Hong Kong In August 1993, Mövenpick opened a store in Discovery Bay, Hong Kong. Two more stores also opened in Tsim Sha Tsui that same year.
New Zealand In 2003, Mövenpick opened its Caffe Glacier in Mission Bay, Auckland. In 2011, a fifth store opened in Auckland, which was the first full-concept store for New Zealand. In December 2016, a Mövenpick store opened in Paihia.
Singapore Between 2000 and 2003, Mövenpick opened two ice cream shops in Singapore. In late 2006, a Mövenpick kiosk opened at Palawan Beach in Sentosa.
South Asia
Bangladesh Mövenpick has been available in Bangladesh since 2007. There are three stores in Dhaka, and other places also sell their products.
India In 2001, Mövenpick opened its first Indian café in New Delhi. More stores opened in Bangalore and Chennai. After some changes in partners, Mövenpick relaunched in India in 2020 with a new distribution partner, Koala Super Premium Pvt Ltd.
Pakistan You can find Mövenpick stores and kiosks in shopping malls in Karachi and Lahore.
Sri Lanka In 2004, a tea company called Dilmah worked with Mövenpick to create special ice cream tea-shakes for their shops.
Mövenpick in the News
In June 1996, Mövenpick ice creams were removed from the menu at the House of Commons in England. Some people thought it was not patriotic to sell a Swiss brand made in Germany when there were trade issues with English beef.
In October 2006, a customer complained to the New Zealand Herald that a Mövenpick store in Auckland refused to give a pregnant customer free tap water. The company policy was to sell mineral water. Two days later, the newspaper reported that the policy had been changed to allow free tap water.
In September 2010, Mövenpick's slogan, "The art of Swiss ice cream," was mentioned in an article about a proposed "Swissness Bill." This bill aimed to legally define what products could be advertised as "made in Switzerland."
In August 2017, Mövenpick increased the prices of its ice creams in Switzerland by 2.5 percent. This was because the cost of vanilla beans went up after a big storm, Cyclone Enawo, damaged vanilla crops in Madagascar.
