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Massari
Birth name Sari Abboud
Born (1980-12-10) December 10, 1980 (age 44)
Beirut, Lebanon
Origin Ottawa, Ontario, Canada
Genres R&B, pop
Occupation(s) Singer, songwriter
Instruments Vocals, keyboard
Years active 2001–present
Labels Universal Music, SAL&CO
Associated acts Belly, French Montana, Mohombi, George Wassouf, Ragheb Alama

Sari Abboud (born December 10, 1980), known as Massari, is a singer and songwriter from Lebanon and Canada. He started his music journey in the early 2000s.

Massari has released two R&B albums: Massari (2005) and Forever Massari (2009). Later, he released two pop EPs (Extended Plays): Hero (2015) and Tune In (2018). He is currently managed by SAL&CO.

Early Life and Moving to Canada

Massari was born in Beirut, Lebanon. When he was 11 years old, his family moved to Montreal, Quebec, Canada. Two years later, at age 13, he and his younger brothers moved to Ottawa, Ontario.

He went to Hillcrest High School in Ottawa. At 13, he performed in a school talent show. This performance made him want to become a singer.

Massari's Music Career

Massari began his music career in 2001-2002. He chose the stage name "Massari" from his first name, Sari. It also means "money" in Lebanese Arabic. His first song, "Spitfire" (2002), was played on Ottawa radio stations.

First Album and Early Success

After three years of hard work, Massari released his first album, Massari, in 2005. This album was a big success. It sold enough copies to be certified Gold in Canada. Massari also became popular in Europe, Asia, and the Middle East.

Two of his songs, "Be Easy" and "Real Love", were big hits in Canada. They both reached the top 10 on the Canadian music charts. These songs also did well on the German Singles Chart. Because of his success, Massari signed a deal with CP Records. He became one of their most successful artists. In 2007, Massari and CP Records decided to go their separate ways.

Forever Massari and New Record Deal

In 2009, Massari released two new songs: "Bad Girl" and "Body Body". These songs were from his next album, Forever Massari. The album was released on November 10, 2009, with Universal Records Canada. Many talented writers and producers helped create the songs on this album.

Returning to CP Records and Hero EP

In the summer of 2011, Massari signed with CP Records again. On June 20, 2012, he released a free song called "Full Circle," featuring rapper Belly. This was the first song from his EP, Hero.

Massari's second song for the EP was "Brand New Day", released on July 1, 2012. He filmed the music video for this song in Miami. In January 2013, "Brand New Day" also went Gold in Canada. It also appeared on music charts in Austria, Germany, and Switzerland. The third song from the EP, "Shisha", featured French Montana and was released on May 21, 2013.

Tune In Album

On March 24, 2017, Massari released a new song called "So Long." The music video for this song featured Pia Wurtzbach, who was Miss Universe 2016. "So Long" was the first song from his third album, Tune In. This album includes songs with other artists like Mohammed Assaf, Tory Lanez, Beenie Man, Shaggy, and Afrojack.

A week later, on March 31, 2017, he released another song, "Done Da Da." Its music video got over 7.2 million views in just three weeks.

Massari's Music Style

Musical Influences

Massari has listened to many different types of music. He says his biggest influence is the famous singer George Wassouf. Massari explains, "I sing from my heart and George Wassouf taught me to do that."

Many of Massari's songs are inspired by his Middle Eastern background. His music often has Middle Eastern Arabic melodies. He says, "Because of my background, my music is heavily influenced by Middle-Eastern melodies. Over the past few years so many artists are trying to bring Arabic styles into their music, but mine is authentic." Massari often sings and raps about women, saying they inspire his upbeat and positive music.

How Massari Makes Music

Massari's music often combines singing and rapping. He mixes R&B, hip hop, and pop styles in his songs.

Personal Life

Massari can speak three languages fluently: English, Arabic, and French.

Discography

Studio Albums

List of studio albums, with selected chart positions and certifications
Title Album details Peak chart positions Certifications
CAN
Massari 29
  • MC: Gold
Forever Massari
"—" means the album did not appear on the chart or was not released.

Extended Plays

Title EP details
Hero
  • Released: May 17, 2015
  • Label: CP Music Group
  • Format: CD, Digital download
Tune In
  • Released: July 20, 2018
  • Label: Massari & Co.
  • Formats: CD, digital download

DVDs

  • 2006: Massari: Road to Success

Singles

Year Title Peak chart positions Certifications Album
CAN
AUT
GER
POR
SWI
ROM
LEB
2005 "Smile for Me" (feat. Loon) 18 12 Massari
"Be Easy" 4 70 16
2006 "Real Love" 9 48 48
"Rush the Floor" (feat. Belly)
2008 "Say You Love Me" non-album singles
"In Love Again"
2009 "Bad Girl" 77 Forever Massari
"Body Body" 81 81
2010 "Under the Radar"
2011 "Dance for Your Life" non-album single
2012 "Full Circle" (feat. Belly) Hero
"Brand New Day" 41 26 29 24 24
  • MC: Gold
2013 "Shisha" (feat. French Montana) 37 37
  • MC: Gold
2014 "What About the Love" (feat. Mia Martina)
2017 "So Long" 7 Tune In
"Done Da Da" 21 15 15
"Number One" (feat. Tory Lanez) 81 20
2018 "Roll with It" (with Mohammed Assaf) 1
"Why" (with Shaggy)
"Tune In" (feat. Afrojack & Beenie Man)
"Ya Nour El Ein" (feat. Maya Diab & French Montana) 1 non-album singles
2019 "Albeh Nkasar" 14
2020 "I See the Dream (Badna Salam)" (with Ali Gatie) 1
2021 "Be Mine"
"—" means the song did not appear on the chart or was not released.

Guest Appearances

List of songs where Massari was a guest artist, with other artists, year, and album name
Title Year Album
"Soul on Fire"
(KMC ft. Beenie Man & Massari)
2006 Soul on Fire
"Ya Dunya"
(Belly ft. Massari)
2007 The Revolution
"Latin Moon"
(Mia Martina ft. Massari)
2011 Devotion
"That Kinda Love"
(Sol City ft. Massari)
non-album single
"La noche entera"
(Pachanga ft. Massari)
2015 La era positiva
"Sherazade"
(Kurdo ft. Massari)
2016 Verbrecher aus der Wüste
"Asheghet Manam"
(Tohi ft. Massari)
non-album single
"Ana Lahale"
(Elyanna ft. Massari)
2020 Elyanna
"Arabi"
(Mohamed Ramadan ft. Future & Massari)
2024 non-album single

Awards and Nominations

Massari has won and been nominated for several awards for his music.

Award Date Category Nominee Result
MuchMusic Video Awards June 19, 2005 Best Independent Video Massari ft. Loon – "Smile For Me" Nominated
Best Rap Video Nominated
Canadian Urban Music Awards November 29, 2005 R&B/Soul Recording of the Year Massari Nominated
Best New Artist Massari Nominated
MuchMusic Video Awards June 18, 2006 People's Choice: Favourite Canadian Artist Massari – "Real Love" Nominated
Best Pop Video Massari – "Be Easy" Won
Best Independent Video Nominated
Best Cinematography Nominated
Juno Awards April 2, 2006 R&B/Soul Recording of the Year Massari Nominated
SiriusXM Indie Awards March 22, 2013 Dance Artist or Group of the Year Massari Won
SiriusXM Indie Awards May 10, 2014 Must Follow Artist of the Year Massari Nominated
Murex d'Or September 3, 2014 Massari Won

See also

In Spanish: Massari para niños

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