Mountain Dew Amp facts for kids
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| Owner | PepsiCo |
|---|---|
| Introduced | 2001 |
| Related brands | Mountain Dew |
Mountain Dew Amp, often just called Amp, is a popular energy drink. It's made by PepsiCo, a big company that makes many drinks. Amp first came out in 2001.
When it was new, Amp was part of the Mountain Dew family. Later, around 2009, it became its own brand. But in 2018, it went back to having the Mountain Dew name on its cans. You can find Amp in 16-ounce and 24-ounce cans. It's sold in countries like the United States, Canada, the United Kingdom, and Lebanon. In 2009, Amp Energy was one of the top four energy drink brands in the U.S.
Contents
Amp Energy Flavors
The first Amp Energy drink was made to taste like a special version of Mountain Dew. Its label in 2001 said "Amp Energy Drink from Mountain Dew."
In 2008, the label changed to just "Amp Energy." The Mountain Dew logo moved to the bottom of the cans. By 2011, the Mountain Dew logo was completely gone from Amp cans. This change was meant to make "Amp Energy" a stronger brand on its own.
Original Amp Energy has ingredients like taurine, B-vitamins, guarana, ginseng, and maltodextrin. A small can of Amp (8.4 fluid ounces) has 74 milligrams of caffeine.
Many Flavors to Choose From
Over time, Amp Energy added many new flavors. By 2011, these included:
- Original Amp Energy
- Sugar Free
- Overdrive (cherry flavor)
- Elevate (mixed berry flavor)
- Traction (grape flavor), which is now called Boost
- Green Tea
- Lightning (lemonade flavor)
- Sugar Free Lightning
- Watermelon
There was also a special flavor called Tradin Paint. It was a mix of orange, lime, and berry.
In 2010, Amp Energy also launched new Amp Energy Juices. These juices have B-vitamins, taurine, ginseng, and guarana. They came in Orange and Mixed Berry flavors. These juices were sold in 12-ounce bottles. Around the same time, Amp Energy Gum was also introduced. It had B-vitamins, taurine, and caffeine.
In 2013, Amp Energy brought back its popular Orange flavor.
Mountain Dew Amp Game Fuel
A new line of Amp drinks came out in 2018. It was called Mountain Dew Amp Game Fuel. This name was inspired by Mountain Dew's older line of Game Fuel drinks. These new cans have a special lid that you can close again. Mountain Dew Amp Game Fuel has also supported many esports (video game competitions).
Amp in the UK
In August 2013, a citrus-flavored Amp energy drink was launched in the United Kingdom. This version was also under the 'Mountain Dew' brand. It had a new logo unique to the UK. Like the early North American version, the Amp logo said 'Powered by Mountain Dew' underneath it.
The UK Amp Energy drink had more caffeine than the regular Mountain Dew Energy drink. It contained 31 milligrams of caffeine per 100 milliliters. It also used real sugar, which is common for UK soft drinks. This UK version of Amp was stopped in 2017. The company wanted to focus more on the original Mountain Dew drink.
Amp Energy Sponsorships
Amp Energy has sponsored many exciting events and athletes.
Sports Sponsorships
Amp Energy was the main sponsor for the first-ever 2008 NHL Winter Classic outdoor hockey game. This big event happened on New Year's Day in 2008.
Amp Energy also sponsored NASCAR racing. In 2006, they sponsored Kevin Lepage's No. 61 Ford car for the 2006 Daytona 500 race. In 2008, Amp Energy began sponsoring famous NASCAR driver Dale Earnhardt Jr. and his No. 88 car.
In 2009, Amp Energy released a special limited edition drink for Dale Earnhardt Jr. It was called Tradin’ Paint. This drink was a mix of orange, lime, and berry flavors. The can had the same design as Dale Jr.'s No. 88 Amp Energy/National Guard Chevrolet race car. In late 2011, PepsiCo stopped sponsoring Dale Earnhardt Jr. with Amp Energy. Instead, they used Diet Mountain Dew as the sponsor.
PepsiCo has also sponsored the Talladega Superspeedway race for several years. Because of this, the race was called the "Amp Energy 500" in 2008 and 2009. In 2010, it was called the "AMP Energy Juice 500". In October 2010, Amp Energy Juice made a short film about Talladega Superspeedway. It was called The Legend of Hallowdega. The film starred David Arquette and was directed by Terry Gilliam. It even had appearances by Dale Earnhardt Jr. and Darrell Waltrip. The sponsorship ended in 2011.
Amp Energy also sponsors a snowboard team. This team includes famous athletes like Mason Aguirre, Keir Dillon, Kevin Pearce, Jack Mitrani, Luke Mitrani, and Scotty Lago. In 2009, Amp Energy teamed up with Burton Snowboards. They sponsored the 27th Annual US Open Snowboarding Championships at Stratton Mountain in Vermont. Amp Energy also sponsors other snowboarding events. These include the Burton Am Series and the Canadian Open Snowboarding Championships.
Other Sponsorships
In 2009, Amp Energy had a cool promotion. They worked with graphic designers, musicians, and artists. These artists created special Amp-branded refrigerators. These unique fridges were placed in designers' homes and cool stores. Some of the designers who took part were Topher Chin and Steve Aoki. This project was part of Pepsi's plan to make Amp Energy popular with people interested in fashion, art, and lifestyle.
In 2010, Amp Energy became the official energy drink of the World Extreme Cagefighting (WEC) series. This was a mixed martial arts competition. Amp Energy also sponsors UFC athletes like Urijah Faber, Chad Mendes, and Joseph Benavidez.
