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Chanel S.A.
Société Anonyme
Industry Fashion
Founded 1909; 112 years ago (1909)
Founder Coco Chanel
Headquarters 135 Avenue Charles de Gaulle, 92200 Neuilly-sur-Seine Cedex, ,
Number of locations
Area served
Key people
  • Alain Wertheimer, co-owner
  • Gérard Wertheimer, co-owner
  • John Galantic, president (United States) and COO
  • Olivier Polge, master perfumer
  • Karl Lagerfeld, creative director
Revenue Increase $ 5.2 billion (2016)
€ 1.3 billion (2016)
Number of employees
1,270 (2010)

Chanel S.A. is a French, privately held company owned by Alain and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Gabrielle Bonheur Chanel. Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellry (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by fashion models and actresses, including Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Anna Mouglalis, Audrey Tautou, Keira Knightley and Marilyn Monroe.

The House of Chanel is known for the "little black dress", the perfume No. 5 de Chanel, and the Chanel Suit. Chanel’s use of jersey fabric produced garments that were comfortable and affordable. Chanel revolutionized fashion — high fashion (haute couture) and everyday fashion (prêt-à-porter) — by replacing structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman’s figure


  • Allure EDP
  • Allure EDT
  • Allure Eau Sensuelle EDP
  • Allure Eau Sensuelle EDT
  • Chance
    • Chance
    • Chance Eau Vive
    • Chance Eau Fraiche
    • Chance Eau Tendre — Jacque Polge developed Chance Eau Tendre to feature floral and fruity and notes, among them grapefruit, quince, hyacinth, jasmine, amber, cedar, iris, and white musk.
  • Coco
  • Coco Mademoiselle — British actress Keira Knightley, spokeswoman for the Coco Mademoiselle fragrance, portrayed young Coco Chanel in a short film advert directed by Joe Wright.
  • Coco Noir
  • Cristalle
  • Cristalle Eau Verte
  • No. 5 — No. 5 The Film, is about Nicole Kidman, with whom an anonymous aspiring writer (Rodrigo Santoro) becomes enamoured; afterwards, a fragrant memory is all he retains of her. In 2008, the French model and actress Audrey Tautou became the face of Perfume No. 5. 2012 marked the first year that a man — actor Brad Pitt — represented a female fragrance. The bottle's stopper, cut like a diamond, is said to have been inspired by the geometry of the Place Vendôme in Paris.
  • No. 19
  • No. 19 Poudre
  • Les Exclusifs
    • 1932
    • 28 La Pausa - Named for La Pausa, Chanel's villa on the French Riviera.
    • 31 Rue Cambon
    • Beige
    • Bel Respiro
    • Bois des Iles
    • Coromandel
    • Eau de Cologne
    • Gardénia
    • Jersey
    • No 18
    • No 22
    • Sycomore
    • 1932
    • Jersey
    • Cuir De Russie
    • Misia
    • Boy Chanel


  • Allure pour Homme
  • Allure pour Homme Sport
  • Allure pour Homme Eau Extreme
  • Allure pour Homme Cologne Sport
  • Antaeus
  • Bleu de Chanel
  • Égoïste
  • Platinum Égoïste
  • Bleu De Chanel Eau de Toilette
  • Bleu De Chanel Eau de Parfum
  • Pour Monsieur
Chanel Makeup MYER Sydney City 2013
Makeup Studio at MYER Sydney City

Makeup and skincare

Cosmetics are the most accessible Chanel product, with counters in upmarket department stores across the world, including Harrods, Galeries Lafayette, Bergdorf Goodman, Hudson's Bay, and David Jones, Wojooh, as well as its own beauty boutiques.

Fine jewellery

Chanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants' at her Faubourg Saint-Honoré, Paris mansion. In 2012, the company created a special collection to celebrate Diamants' 80th anniversary. Current collections include High Jewellery, Camelia, Comete, Baroque, 1932, Ultra, Bridal and Jewellery Watches.

Chanel watch
The unisex design of the Chanel J12 wristwatches


The Chanel wristwatch division was established in 1987. In 1995, division presented a second design, the Matelassé. Although the Première and Matelassé wristwatches were successful products, the presentation, in 2000, of the Chanel J12 line of unisex style wristwatches, made of ceramic materials, established Chanel wristwatches as a Chanel marque. The J12 line of wristwatches features models in four dial-face sizes: (i) 33mm., (ii) 38mm., (iii) 41mm., and (iv) 42mm. In 2008, Chanel S.A. and Audemars Piguet developed the ceramic Chanel AP-3125 clockwork, exclusive to the House of Chanel.


At Paris Fashion Week, Chanel presented its Spring 2016 line on an airport themed runway.


Worldwide, Chanel S.A. operates around 310 Chanel boutiques; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 1 in Central America, 2 in South America, and 6 in Oceania. The shops are located in wealthy communities, usually in department stores like Harrods and Selfridges, high streets, shopping districts, and inside airports. The company recently paid $152 million, or more than $13,000 per square foot for 11,500 square feet at 400 North Rodeo Drive in Beverly Hills. This is the most expensive amount paid for retail space in Los Angeles since the record was set in 2012 at $10,400 per square foot in 2012.

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