Cholula Hot Sauce facts for kids
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| Product type | Hot sauce |
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| Owner | McCormick & Company |
| Country | Mexico |
Cholula Hot Sauce is a well-known brand of chili-based hot sauce. It is made in Chapala, Jalisco, Mexico, and sold by McCormick & Company. Cholula hot sauce is not super spicy. Its heat level is usually between 1,000 and 2,000 on the Scoville scale.
The sauce comes in a special glass bottle with a round wooden cap. In North America, you can find six different kinds of Cholula hot sauce.
Contents
Brand Name Meaning
The hot sauce is named after a very old city in Mexico called Cholula, Puebla. This city is about 2,500 years old and is the oldest still-inhabited city in Mexico. The name "Cholula" comes from the Nahuatl word Chollollan, which means "the place of the retreat."
How Cholula Hot Sauce Started
Cholula hot sauce was first made by the Harrison family in Chapala, Mexico. For three generations, it was a family recipe. It was mostly used as an ingredient in a Mexican drink called sangrita.
After becoming popular in Mexico, Cholula hot sauce was first brought to the United States in Austin, Texas, in 1989. During the 1990s, it started to be sold in supermarkets across the American Southwest. Today, you can find it all over the United States, as well as in many stores in Canada and the United Kingdom.
In 2018, a company called L Catterton bought Cholula. Then, in October 2019, The Cholula Food Company moved its main office from New York City to Stamford, Connecticut. Later, on November 24, 2020, McCormick & Company bought the brand from L Catterton. The sale was completed just six days later.
Marketing and Flavors
Six different kinds of Cholula hot sauce are sold widely in North America. These include Original, Chipotle, Chili Garlic, Chili Lime, Green Pepper, and Sweet Habanero.
Most often, you can buy Cholula in 5-ounce glass bottles. The original flavor also comes in smaller 2-ounce bottles, larger 12-ounce bottles, and even big 64-ounce plastic bottles. You can also find tiny 7-gram single-use packets, like the ones you get with fast food.
Cholula is marketed in the United States with the slogan "The Flavorful Fire." It sponsors many sports events and competitions. For example, Cholula is the "Official Hot Sauce" at motorsports events like the Toyota Grand Prix of Long Beach and Coca-Cola 600. It's also served at all events held at the famous Indianapolis Motor Speedway.
Cholula has also sponsored college football games and tailgating parties at places like the Rose Bowl, Sun Devil Stadium, and Huskies Stadium. The brand is also known for sponsoring winter sports, like snowboarding competitions including the Cholula Triple Air Show.
In March 2007, Cholula worked with the pizza chain Papa John's. They offered free hot sauce packets with every pizza order.
In June 2010, Cholula started a new advertising campaign with the slogan "Rescue Food." This campaign was designed by JWT Singapore.
Cholula is also a major sponsor for several baseball teams, including the Texas Rangers, New York Mets, Chicago Cubs, Cincinnati Reds, Washington Nationals, and Miami Marlins.
In 2018, Cholula launched another advertising campaign called "More than a hot sauce, inspiring your own mashups." This campaign was promoted a lot on YouTube. It encouraged people to mix Cholula with other everyday sauces and condiments.
During the COVID-19 pandemic, when many restaurants closed, the company released a 2-US-fluid-ounce (60 ml) bottle to help boost sales. They also made deals with big fast-food chains to include Cholula in their menu items.
What's in Cholula Sauce?
Original Cholula sauce is made by blending piquin peppers, arbol peppers, and spices. The list of ingredients on the bottle includes: water, peppers (arbol and pequin), salt, vinegar, garlic powder, spices, and xanthan gum.
Nutrition Facts
Here are the nutrition facts for a small serving (5 ml or 1 teaspoon) of Cholula sauce:
- Calories: 0.0
- Protein: 0.0 g
- Total Carbohydrate: 0.0 g
- Total Fat: 0.0 g
- Sodium: 110 mg
See also
