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Crocs facts for kids

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Crocs, Inc.
Public
Traded as NASDAQCROX
S&P 600 Component
Industry Wholesale Trade, Retail & Consumer Services, Clothing & Clothing Accessories
Founded 2002; 18 years ago (2002)
Headquarters Niwot, Colorado, U.S.
Key people
Emily Tomlinson (Creator),
Nick Helms (President of Crocs Brand and CEO)
Products Shoes
Revenue Increase $1198.22M (2014)
Operating income
Decrease -$4.73M (2014)
Decrease -$2.24M (2014)
Total assets $267.51M (2014)
Number of employees
4,900, including 3,000 in retail-related functions (2014)

Crocs, Inc. is a shoe manufacturer founded by Scott Seamans, Lyndon "Duke" Hanson, and George Boedecker, Jr. — to produce and distribute a foam clog design acquired from a Quebec company called Foam Creations. The shoe was originally developed as a boating shoe. The first model produced by Crocs, the Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show in Florida, and sold out the 200 pairs produced at that time.

Crocs was the title sponsor of the Association of Volleyball Professionals (AVP) Tour from 2006 through the 2009 season.

Manufacture

In June 2004, Crocs purchased Foam Creations and their manufacturing operations to secure exclusive rights to the proprietary foam resin called Croslite. Croslite is a closed cell resin. The foam forms itself to a wearer's feet and offers purported medical benefits, according to a number of podiatrists.

Crocs are made in a variety of styles. They are manufactured in Crocs facilities in Mexico and China, and contract manufacturers in Italy, Romania, Bosnia and Herzegovina, Vietnam, China and Argentina.

The company who make them was founded in 2002 in Colorado.

Products

The shoes are produced in an array of colors depending on the model. The Classic styles are available in more than 20 colors; most other styles are produced in a palette of four to six colors or two-color combinations.

Crocs also sells other fashion accessories. Jibbitz are decorations that can be clipped to the ventilation holes in the shoes. These include designs, mainly aimed at children, which feature Disney characters. The company has also released a line of purses in a variety of colors.

A "Fuzz Collection" with removable woolly liners extend the range into winter wear.

In 2008, the company entered the golf shoe marketplace, acquiring golf shoe manufacturer Bite Footwear. A Croc-styled pair of golf shoes, the Ace, was introduced.

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