Gruma facts for kids
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| Sociedad Anónima Bursátil de Capital Variable | |
| Traded as | BMV: GRUMA B |
| Industry | Food Processing |
| Founded | 1949 in Cerralvo, N.L., Mexico |
| Founder | Roberto González Barrera |
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Gruma, also known as Gruma, S.A.B. de C.V., is a large Mexican company. It makes corn flour and tortillas. Its main office is in San Pedro, near Monterrey, Mexico. Gruma is the biggest company in the world for making corn flour and tortillas. You might know some of its popular brands like Mission Foods, Maseca, and Guerrero.
In 2014, Gruma earned about US$3.8 billion. It has more than 79 factories around the world. Most of these are in Mexico, the United States, and Europe. About 18,000 people work for Gruma. The company's shares have been traded on the Mexican Stock Exchange since 1994.
Contents
History of Gruma
How Gruma Started
The first factory to make corn flour in an industrial way opened in 1949. It was called "Molinos Azteca." This name was later shortened to "Grupo Maseca." The company grew quickly.
Growing Beyond Mexico
In 1973, the government of Costa Rica invited the company to open a factory there. This started a long tradition of Gruma investing outside of Mexico. In 1977, Grupo Maseca opened a branch in California, USA. This was a new step for making tortillas in the United States. In 1982, Maseca opened its first factory in Texas to make a special kind of corn flour called nixtamalized corn flour.
Changes and Growth in the 1990s
During the 1990s, changes in government rules in Mexico helped Gruma grow a lot. The government encouraged companies to use corn flour more. This was good for Gruma because it was a main supplier. By 1990, the company had branches in North America and Central America. These included the United States, Honduras, and Costa Rica. Also in 1990, the company's shares were first sold on the Mexican Stock Exchange. It was listed as "GIMSA," which stands for "Grupo Industrial Maseca."
Becoming a Global Company
Gruma became a holding company after buying a part of Banorte in 1992. A holding company owns parts of other companies. After this, Gruma continued to expand around the world. It opened a branch in Coventry, England in 2000. Then, in 2006, it opened another one in Shanghai, China. In 2010, Gruma also expanded into Ukraine.
Gruma's Companies
Gruma is a holding company. This means it owns many other smaller companies, called subsidiaries. These subsidiaries make, sell, and deliver Gruma's products all over the world.
Mission Foods
Mission Foods is one of the world's largest makers of flatbreads, tortillas, and corn flour products.
Gruma Corporation
This company makes and sells corn flour and tortillas in the United States, Europe, and China. In the United States, Gruma Corporation's main office is in Irving, Texas.
Gruma Corporation in China is based in Shanghai. It was the first company to make tortillas in China. This factory can make a lot of wheat tortillas, corn tortillas, and snacks. In Asia, Gruma also sells its products in countries like Japan, South Korea, Singapore, Hong Kong, Thailand, Philippines, and Taiwan.
GIMSA
GIMSA stands for "Grupo Industrial Maseca, S.A." This company focuses on making, selling, and delivering corn flour in Mexico. GIMSA makes the most corn flour in Mexico, with about 70% of the market. GIMSA has factories in 15 different states in Mexico.
Molinera de México
This is the largest maker of wheat flour in Mexico. It can produce one million tons of flour. Gruma started in this market in 1996 by working with other companies and buying some. Some of its main brands are "Selecta," "Reposada," "Sello de Oro," and "Diluvio."
Prodisa
Prodisa makes, sells, and delivers tortillas. It uses Gruma's most famous brand, Misión.
Tecno Maíz
This company designs, makes, and sells machines. These machines are used to produce tortillas and other corn snacks. The machines are sold under the brand names "Tortec" and "Batitec."
Gruma Centroamerica
Gruma Centroamerica operates in Costa Rica, Honduras, Guatemala, and El Salvador. It makes over 126,000 tons of corn flour each year. This flour is sold under brands like "Maseca," "Masarica," and "Torti Masa." Gruma also sells tortillas under the "Torti Rica" brand. Other snacks are sold with the brands "Tosty" and "Luisiana."
Gruma also grows palmito in Costa Rica. Palmito is a vegetable that comes from the center of certain palm trees. It is then sent to countries like France, Spain, Belgium, Canada, and the United States.
Molinos Nacionales (Monaca) and Derivados de Maíz Seleccionados (DEMASECA)
These two companies handle Gruma's business in Venezuela. They make Gruma the second largest maker of corn and wheat flour in that country.
See also
In Spanish: Maseca para niños
